Social business: Before you publish, press pause and think

online reputation

I want you to think about the following for a moment:

  • The last tweet you sent.
  • The last blog post you published.
  • The last marketing email you sent.
  • The last blog comment you made.
  • The last Facebook status you wrote.

First impressions count

Each of those actions, could easily be someone’s first exposure to you. If so, it will form their first impression of you. First...

By Jim Connelly, 20 March 2013, 0 comments. Categories: Branding, Content Marketing, Social Media Marketing.

5 steps to increase the success of all your written marketing

Today’s post will show you a way to massively improve the effectiveness of any important content you write. It will also show you how to avoid one of the most common and damaging copy writing errors.

5 steps

Stop limiting your options

Most people will write their initial piece of content, call it their draft copy, then...

By Jim Connelly, 28 February 2013, 0 comments. Categories: Branding.

HMV tweets their own sacking

In the UK, the social media team at HMV today gave Deloitte, who’d been appointed to deal with the administration of the company, a lesson in crisis management when they live tweeted their own sacking (click to enlarge image).

At just past 13.25 HMV’s official and verified Twitter account sent out the following tweet: “We’re tweeting live from HR where we’re all being fired! Exciting!!

By Julio Romo, 01 February 2013, 0 comments. Categories: Branding, Campaigns.

Thought your LinkedIn profile was original? Think again...

By Amy@BubbleJobsHere at Bubble we’re always banging on about how important your LinkedIn profile is. A bit like your online CV, your LinkedIn profile is one of the first things an employer will take a look at when they get your application, particularly if you’re looking for a job in the digital sector, so needless to say it’s pretty essential.

What’s that? You’ve been taking our advice and got your LinkedIn profile looking all ship-shape and dandy? Well we’ve got some bad news for...

By Amy Edwards, 04 January 2013, 0 comments. Categories: Branding.

What is the difference between a CV and your LinkedIn profile?

What's the difference between a CV and your LinkedIn profile?

Usually your resumé or curriculum vitae (CV) wouldn’t be more than two pages and might only be viewed by potential employers that you’ve specifically sent it to. A LinkedIn profile however can be as long as you want and it’s in the public eye for everyone and/or anyone to see.

LinkedIn profiles are used primarily for networking, whereas resumés are used to land employment. LinkedIn profiles have headshots, whereas...

By Mike Saunders, 31 October 2012, 1 comment. Categories: Branding, Social Media Marketing.

How much is inertia costing you and your business?

Today’s post is about the cost to small business owners of inertia.

I’m referring to those things we know we ‘should’ be doing for our businesses, but decide for whatever reason to keep putting off.

Dentists know all about the cost of inertia

Ask a dentist what happens if someone gets a cracked tooth and decides to leave it, rather than going...

By Jim Connelly, 29 October 2012, 0 comments. Categories: Branding, Campaigns.