Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

Social Media is the New Focus Group

Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual customers are thinking. Well, social media has changed all of that. Businesses that have a social media presence are now provided with customer feedback on a daily basis and the primary difference is that the...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Publishing, Social Media Marketing.

Monitor Your Online Reputation with Social Networking

One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation.

Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Organic Search.

Klout takes blogging into account now

Klout has recognized that they need to go deeper than just status updates and actually look into platforms such as Blogger, Tumblr, Flickr, Instagram and

Today Klout added these 5 platforms to their measuring influence algorithms. This comes after many requests from fans to have blog integration put in place.

It’s great to see Klout evolving its algorithm further than just the common quick update platforms like Facebook, Twitter,...

By, 10 August 2011, 0 comments. Categories: Branding, Content Marketing.

When Was the Last Time You Googled Yourself?

Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! We’re all guilty of Google-ing ourselves at one point in time, but when was the last time you actually scoured the Internet to see just where you name pops up and in what...

By Nick Stamoulis, 05 August 2011, 0 comments. Categories: Branding.

B2B Online Marketing Needs Consistency

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results finally come and you are happy with your traffic, conversions, search ranking, and brand exposure, it may be tempting to think that you can reward yourself with a break and pull back on your online marketing efforts. ...

By Nick Stamoulis, 07 July 2011, 0 comments. Categories: Branding, Organic Search.

Google’s Me on the Web Online Reputation Management tool

Managing your identity online has become more and more important as social networks have allowed us to publish all sorts of information really easy. A lot of people aren’t aware at just how much of their information is entering the network and it’s not their fault! Google crawls most things online, in fact, literally anything it can find that hasn’t told it not to. With content being king, and especially refresh content, Google...

By, 16 June 2011, 0 comments. Categories: Branding, Search Marketing.

Klout includes LinkedIn

Klout is a web-based service that measure your online influence. It uses 35 variables from Facebook to Twitter and so forth to determine your score and this very fact caused a bit of a debate as to whether it was a good way of determining a person’s klout, or if more services needed to be included to make the value from, let’s say, rounded.

It was announced today that Klout is now taking

By, 15 June 2011, 0 comments. Categories: Branding.

Proof: Why your marketing needs to prove itself!

Proof matters. It matters because the gap created by a lack of proof, is usually filled with doubt.  In business, you really don’t need people doubting you or your message.

Proof in marketingWhy proof matters in marketing

People typically want to believe you, but they like to have proof as a way to justify...

By Jim Connelly, 15 June 2011, 0 comments. Categories: Branding.