5 reasons your global website is a flop
Your company’s website is one of the most important aspects of your global brand. It’s what you sell, what you provide, and what you know.
And, most importantly, what you are - all pressed into a few pages. Some master it in one language, but what about two languages? Or even ten languages?
While working with companies to roll out their global website, there are a lot of localisation best practices, common advice and guidance we tend to share - including what you DON’T want to do if...