5 reasons your global website is a flop

Your company’s website is one of the most important aspects of your global brand. It’s what you sell, what you provide, and what you know.

And, most importantly, what you are - all pressed into a few pages. Some master it in one language, but what about two languages? Or even ten languages?

While working with companies to roll out their global website, there are a lot of localisation best practices, common advice and guidance we tend to share - including what you DON’T want to do if...

By Audra Monroe, 31 August 2012, 0 comments. Categories: Branding.

Beware tweets which go unanswered, says Gartner

It’s good practice to respond to all requests and enquiries via social media channels of course, but according to analysts Gartner not replying to tweets and Facebook messages could be more costly than you think.

According to Gartner, “for organisations that use social media to promote their products, responding to enquiries via social media channels will be the new minimum level of response expected”.

Further, Gartner forecast that refusing to communicate by social media could be as harmful...

By James Bourne, 01 August 2012, 0 comments. Categories: Branding, Social Media Marketing.

Social media: don't jump on sensitive #hashtags

However tempting it may be to give your tweet an extra push by affixing a trending hashtag, it’s worth reiterating that to keep your image above water it needs to be both relevant and appropriate.

Whereas you can arguably get away with not adhering to the first one, if you don’t abide by the second watch the negative feedback roll in.

This fate befell fashion company Celeb Boutique over the weekend, after one of their tweets appeared to make light of the tragedy in Aurora, Colorado over the fatal...

By James Bourne, 23 July 2012, 0 comments. Categories: Branding, Social Media Marketing.

Should you use web personalisation for your website?

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.

The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.

Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?

To help you...

By Tara Hornor, 20 July 2012, 0 comments. Categories: Advertising Technology, Branding, Publishing.

Reputation analysis: UK operator O2's mobile network crash

UK mobile network O2 was yesterday battling to restore services to its customers nationwide after a massive outage.  The issues began Wednesday lunchtime with many users reporting that they were unable to make calls or use data services on their smartphones.  Subscribers to Tesco Mobile and GiffGaff services, which use the O2 network, were also affected, although O2 said that the issues were not geographical.

Consumers took to social networks like Facebook and Twitter to let friends, family and...

By Julio Romo, 13 July 2012, 0 comments. Categories: Branding, Campaigns.

Why peer recommendations are critical for marketing success

I am very intrigued and interested in the topic of what influences someone to make the decision to buy your product or service. As all marketers and brand owners be!

It's an important and increasingly pressing challenge for marketers and agencies, as it is clear that traditional paid for advertising is slowly becoming less effective. So what next?

By Gary Bembridge, 19 June 2012, 1 comment. Categories: Branding, Publishing.

What does your social media activity say about you?

The world is full of mixed messages, and the world of business is no exception.

When someone spam emails us selling their SEO services, it sends us a mixed message. We wonder why they need to send us spam, if their SEO is supposed to be able to generate stacks of sales leads.

When a small business owner claims to offer a professional service, yet they operate behind an amateur or cheap looking website, it sends us a...

By Jim Connelly, 18 June 2012, 0 comments. Categories: Branding, Content Marketing, Organic Search.