5 email marketing pitfalls to avoid
As with all things in life, in email marketing there are a lot of things you can learn from the mistakes you made. Even better though, is to learn from other people’s mistakes.
Here are five email marketing mistakes other people already made, so you don’t have to:
1. Sending emails with a vague ‘from’ address
Your recipients are swamped in emails every day, many of them being tossed in the trashcan without so much as even getting a glance.
People have grown to become vigilant when it...