Manchester United: Brand lessons from Ferguson’s global tribe

With the departure of Sir Alex Ferguson at the end of this football season, Manchester United Football Club will lose their leader, their spokesman and their talisman of almost 27 years.

What Ferguson did brilliantly at Man U was to internalise, and eventually come to represent, the core values buried deep in the club’s DNA. The resulting energy and passion that increasingly radiated out from the core of the club over the past 27 years has played a key role in the creation of what is arguably the most...

By Lisa Killbourn, 16 May 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns.

5 legal tips to protect your brand online

As a business owner, protecting your brand should be your top priority. When you’re starting a company it’s a good idea to take the appropriate legal steps to make sure your business is off to a good start. This is true for any company, especially today where companies can experience all sorts of issues online that they wouldn’t have faced years ago. Here are five legal tips that will help you protect your company’s brand online.

Establishing your business

The first step to legally...

By Maciej Fita, 13 May 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Commerce.

5 tips for influencer marketing on social media

By Anna@BubbleJobsWhen it comes to building an online presence, the savviest of social folk know that to stay ahead in today’s evolving Social Media landscape, you must engage with key industry influencers. Have you ever tried to buy Facebook fans or Twitter followers? You’ve found little or no traction right? Right. That’s because it’s pointless. You can’t buy affection and engagement. (Unless of course you’re a wealthy footballer reading this blog and you’re in need of a partner to wine...

By Amy Edwards, 10 May 2013, 0 comments. Categories: Branding, Social Media Marketing.

How to deal with customer complaints on social media

By Amy@BubbleJobsHere at Bubble we like to think we have a pretty great social media presence. Anna’s addicted to Twitter, Facebook and LinkedIn and I’m pretty active on Google+ and Twitter too (I fell out with Facebook a while ago, remember?!) and being the sociable bunch that we are, we’re pretty happy to answer any query that gets thrown our way on any of these platforms.

The trick to any great social...

By Amy Edwards, 09 May 2013, 1 comment. Categories: Branding, Social Media Marketing.

Regulator shuts down TweetDeck due to accounting irregularities

TweetDeck is a well-known product for many diehard (otherwise known as “power”) users of the popular micro-blogging platform service, Twitter.

So in less than 140 characters, let’s explain the situation: “TweetDeck fails to file financial records, gets ‘dissolved’ by Cardiff-based Companies House”.

Let’s go a little more in-depth. Twitter first bought TweetDeck Ltd in 2011 for a reportedly cool £25 million deal from programmer Iain Dodsworth, maybe going...

By Ryan Daws, 07 May 2013, 0 comments. Categories: Branding, Campaigns.

5 reasons no one’s reading your blog

You’ve set up your own blog, You’ve purchased your domain name, picked out a server and even picked out a shiny theme and some nice WordPress plugins to help with things like SEO. You’ve read up on the Dos and Don’ts of blogging and you’ve been writing and publishing posts consistently for a few months now… but something’s not right.

No matter how much you write or how often you share, you’re just not really attracting the right amount of traffic… or...

By Amy Edwards, 03 May 2013, 0 comments. Categories: Branding, Content Marketing, Publishing.

Don't sell the product or service, sell the idea

The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same!

sell ideas, features and benefits

Steve Jobs famously said that the iPhone was not a product, it was a lifestyle.

By Jim Connelly, 01 May 2013, 0 comments. Categories: Branding, Campaigns.