Why driving content performance means working all the angles


Retail is changing fast, driven by channel convergence and rapidly evolving consumer behaviour, and social and mobile in particular are putting a focus on content.  Not catalogue or product content, but engaging content experiences - editorial, user generated, social and so on.  This is the content that digitally connected consumers seek out and share – and, as a consequence, it’s also content that can have a dramatic impact on sales and brand...

By James Brooke, 16 February 2016, 0 comments. Categories: Branding, Case Studies, Content Marketing.

Brand errors on mobile: How to learn from the millennial experience

(c)iStock.com/Erik Khalitov

A study from mobile-focused agency Ampersand Mobile has revealed almost half of consumers surveyed have been given a poor mobile experience by brands, with one in three either being irritated or moving elsewhere as a result.

The survey, which polled more than 2,000 UK adults, argues brands should not simply provide a ‘tick box’ approach to mobile, with the need more pressing than ever given the continued proliferation of millennials in the workforce.

To demonstrate this...

By James Bourne, 12 February 2016, 0 comments. Categories: Branding, Customer Experience, Mobile Marketing.

Leading brands in UK e-commerce industry revealed in new report


What do Amazon, Argos, Boots, House of Fraser, John Lewis, Mothercare and Screwfix all have in common? The group are all elite retailers at the top of their game and leading the UK’s ecommerce and retail industry, according to the results of the second UK Top 500 report from Internet Retailing.

The report, which is sponsored by PFSweb, identified 20 leading retailers in the group that also include Asos, Tesco and Waitrose. The report ranks retailers by their expertise in areas...

By Marketing Tech, 11 February 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Why the Super Bowl represents a great example of ‘moment marketing’ for brands

(c)iStock.com/Tomasz Wyszołmirski

The Super Bowl just gone may be the biggest and most expensive ever in terms of advertising spend but new research has revealed brands’ plans to “ad-jack” the event, taking advantage of customers second screening during the game.

For the Super Bowl itself, costs are a staggering $5 million per 30 second television advertisement. On average, 87% of consumers second screen whilst watching TV and, whilst this figure may not be as high during the game itself,...

By Liz Morrell, 08 February 2016, 0 comments. Categories: Advertising, Branding, Mobile Marketing.

The year of video and data: Why mobile video is the route to follow


In the last few years, when asked to provide predictions for the year ahead, marketers have tended to lazily offer up one word on a consistent basis: mobile.

If you have followed the advertising industry during this time, you would be forgiven for thinking that the past five years were all the ‘year of mobile’. In reality however, aside from all this bluster, mobile has been here to stay for a while. So it’s about time brands consolidated and consider how to really...

By Will Proops, 01 February 2016, 0 comments. Categories: Branding, Mobile Marketing, Video & Audio Marketing.

Measuring social: Why your follower count is deceiving you


You might think you’re a social media guru. Your brand might have even amassed a quarter of a million followers on Twitter. But what is all this worth, if your followers don’t care about what you’re saying?

This is why, and I hate to break it to you, I believe follower counts are a vanity-driven, mostly useless metric.

Many businesses who adopt social media lean towards viewing success on the platforms as a numbers game. I understand this. We’re

By Mark Mars, 29 January 2016, 2 comments. Categories: Branding, Social Media Marketing.

Case study: A new brand identity for fintech company launch


Creative marketing agency Brand & Deliver has created the brand identity for Pariti, a new financial service that has publicly launched this month after being in beta for a year.

Pariti is a money management app which sets users a manageable weekly spending target by connecting securely to the user’s bank accounts and credit cards to detect and forecast upcoming income and bills.

The brand identity features a bright, fresh colour palette coupled with a flying dot which is meant...

By Liz Morrell, 14 January 2016, 0 comments. Categories: Branding, Case Studies.

Greggs delivers first phase of major business transformation


Bakers Greggs is undergoing a major business transformation programme as it seeks to compete more effectively in the fast-moving food on the go market and reinvent its brand, and is implementing a new technology platform to manage it.

The company has selected enterprise technology specialist Keytree as its SAP Systems Integrator for the first two phases of the transformation programme built on SAP HANA.  

Keytree has implemented Greggs’ Customer Interaction Centre in the first phase...

By Liz Morrell, 04 January 2016, 0 comments. Categories: Branding.

Three steps to finding the right influencer for your brand


In many ways, influencer marketing is already a well-established practice; 84% of marketers planned to include influencer marketing in their strategy this year. Yet when I speak to brands, it is clear that they are spending millions on influencer marketing without the tools to make educated decisions and run effective campaigns.

Until recently, choosing an influencer for a campaign required spending...

By Guy Poreh, 23 December 2015, 0 comments. Categories: Advertising, Best Practice, Branding, Campaigns, Social Media Marketing.

Marketers missing a trick with Instagram advertising, research reveals


Forget traditional Christmas lists since customers are getting more visual than ever. New research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas.

More than half (57%) of the 1,000 respondents surveyed in a report commissioned by digital marketing agency Greenlight have used it to gain inspiration when gift buying and one in three have bought items after seeing them on Instagram.


By Liz Morrell, 25 November 2015, 0 comments. Categories: Advertising, Branding, Commerce, Social Media Marketing.