Work with creatives to get your branded content noticed, urges Yahoo
As a journalist, I tweet a lot. So much so, that many of my tweets and posts don't get more than perhaps one or two likes and retweets on average.
Occasionally, I'll share something though that gets liked, shared and retweeted off the charts - and it's interesting to analyse what kinds of posts they are.
I can share work I've done over and over - but ultimately, it's tweets that connect with my audience of followers that will get the most attention. In recent times, it's been a Roald Dahl quote...