Isolation doesn't have to be isolating: How brands can use their time wisely in the time of Covid-19

Nobody has to be reminded that the coronavirus pandemic, which continues to sweep across the world, represents a challenge for everyone. In the UK, for instance, the Prime Minister has asked the population to avoid offices and travelling - more than and many business leaders have asked their teams to ‘self-isolate’ and work from home. There’s a real siege mentality, and often in this kind of situation you feel like battening down the...

By Daniel Andrews, 26 March 2020, 0 comments. Categories: Best Practice, Branding, Content Marketing, Customer Experience.

How Sophola is looking to raise Japan’s digital marketing expertise to the world level

The digital marketing landscape in Asia right now is a fascinating one. While there may still be a degree of nascency compared to Western markets, trends and strategies are developing quickly. According to a study from eConsultancy in April – ‘The Omnichannel Imperative’ – enterprises in Southeast Asia saw real-time marketing as their highest priority, alongside omnichannel delivery and engagement.

By James Bourne, 26 March 2020, 0 comments. Categories: Best Practice, Branding, Commerce, Customer Experience, E-Commerce.

Where brands now sit amid Covid-19: Intimacy at scale in a time of crisis

Social noise is getting louder. The big social media platforms from Instagram, YouTube to Facebook have become overly saturated with content, they may be a staple for digital marketing and advertising, but it is increasingly difficult to target an audience on these platforms.

Those brands that are rising to the top are the ones that are continually refining their unique social footprint,...

By Joel Davis, 25 March 2020, 0 comments. Categories: Best Practice, Branding, Social Media Marketing.

From development to deployment: Why the future of media and entertainment lies in the cloud

In the last few years, entertainment giants such as Apple and Disney have woken up to the revenue potential of the streaming service market that Netflix has long dominated. They’ve directed huge volumes of capital in their quest to seize market share, with Disney’s streaming business alone now worth a staggering $100 billion

It’s an...

By David Friend, 17 March 2020, 0 comments. Categories: Attribution, Branding, Case Studies, Data-driven marketing.

Not in a silent way: How Jazzed launch represents alternative to ‘all-you-can-eat’ streaming culture

Have you ever been in a position where you’re on the well-known video streaming platform of choice and find yourself utterly unable to decide what to watch next? The algorithm and lazy load web design is happily combining to give you suggestion after suggestion, but nothing seems to fit.

If so, you’re not the only one to have the same feelings. For those saturated by the era of all-you-can-eat for £9.99 in the music industry, there are...

Four key ways a brand can set up an army of employee advocates

It’s important for businesses to tap into the power of their people – and how they possess a deeper understanding of customer needs – as well as the type of digital comms they want to interact with.

Empowering staff can transform a firm’s online presence and ROI too, because customers often trust those they know over an organisation’s marketing messages. 

How to build a truly integrated marketing campaign – in six simple steps

Marketers are faced with a world of conflicting information, and it’s often supplied without evidence or an agenda. So, who should industry professionals trust when it comes to knowing exactly how to deliver messaging that works?

Not every marketing department will be utilising the powers of a great email campaign, but even for those that don’t, simple principles still apply.

The key digital marketing pitfalls tech startups need to avoid: A guide

There are few things more difficult than starting your own business. Studies show that as many as 60% of firms close their doors within three years.

For those of us in the startup world, the same question often arises: what causes the downfall of so many promising businesses? Well, the relative strength of the core proposition is undoubtedly the most important determinant of success, with research showing as many as

By Christine Brewis, 10 March 2020, 0 comments. Categories: Advertising, Attribution, Branding, Social Media Marketing.

Instagram best practice for 2020: Focus on comments in a post-like landscape – and try ‘nano-influencers’

If you’re a brand, is it better to not be on Instagram at all, or doing Instagram badly?

Let’s face it: some people are simply better with words than they are with pictures. While some industries may not lend themselves immediately to certain media – this reporter is reminded of Sage, who

By James Bourne, 05 March 2020, 0 comments. Categories: Branding, Content Marketing, Social Media Marketing.

Identifying the content marketing sweet spot – and how to find it

The PR and content marketing team at connective3 are drawn to campaigns that they see from other brands (not just our clients), and when looking at these campaigns one of the following thoughts pass our minds:

  • Awesome campaign all round, great results, wish I’d thought of it
  • That campaign was super on-brand but not many very entertaining or inspiring
  • That was a great campaign but I just don’t fully get the relevance to the brand
  • That was a really great campaign, super relevant to the brand, it’s a shame it didn’t get...

By Olivia Wigg, 03 March 2020, 0 comments. Categories: Best Practice, Branding, Content Marketing, Customer Experience.