The all-hands meeting is a staple of businesses for sharing important financial information and progress. Smaller companies typically bring staff together on a fairly regular basis. Larger organizations may sync up several offices at a time or hold an annual company-wide conference. There’s good reason why these meetings haven’t fallen out of fashion – they get everyone on the same page.
Amazon may have stolen the crown as the world’s most valuable brand, but who are the companies pushing the boundaries with regards to customer experience?
According to the latest analysis from Forrester, Lexus, Regions Bank and USAA are among the best performing US brands...
Amazon has overtaken Apple and Google to become the world’s most valuable brand, according to a new report from WPP and Kantar.
The 2019 BrandZ Top 100 Most Valuable Global Brands ranking was as ever dominated by technology, with five of the top 10 designated as tech providers. Amazon and Alibaba (#7) were designated in the retail space, while McDonald’s – whose recent purchase of personalisation software provider
If marketing ‘is the generous act of helping others become who they seek to become’ (thanks Seth), then nowhere is that mission more pertinent than in helping people become ‘well’.
For a generation staring down the barrel of a career that might last 70 years, staying fit and well has never been more important. Wellness is cool....
California software firm Manhattan Associates has launched an Internet of Things-based (IoT) solution that helps retailers maintain their store inventories accurately.
The average level of inventory accuracy in the warehouse is nearly 99%, says Auburn University's RFID Lab. It says that the accuracy is below 65 per cent in retail stores, which is mostly imprecise and misses order fulfilment commitments, resulting in loss of sales.
The newly introduced IoT-powered solution enhances the store inventory...
The majority of marketers (84%) have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge.
As influencer marketing grows and becomes embedded into the marketing strategy of brands, understanding how to achieve the best ROI is crucial to justify budget spending to...
Is there such a concept as ‘doing things the traditional way’ anymore? In everything from digital advertising to crowdsourcing and mobile marketing, the standard model doesn’t exist.
Equally, the speed of evolution in marketing has meant that brands have had to take a great deal more control over their process. If you want to be agile, responsive, real-time – there’s no space for multiple layers of...
The influencer marketing ecosystem is one where a fine line needs to be trodden – as Philip Morris has found out to its cost.
The tobacconist announced earlier this week that it was suspending its social media campaigns after a Reuters investigation found one of the key influencers engaged for a new ‘heated tobacco’ device campaign did not fulfil the company’s internal standards and regulations.
Social media monitoring provider Brandwatch has been busier than ever of late. The company continues its regular research studies, from the serious, examining fake news in March, to the more frivolous, exploring the social conversation around Game of Thrones (spoiler...
It is almost a year since GDPR came into effect, and what started life as another annoying EU regulation has become a global catalyst for change. Perhaps its most unexpected consequence has been to shine a light and expose the often questionable - but at the same time highly profitable - practices of big tech’s data-by-stealth business model.
GDPR marked out some...
