Agencies practice what they preach with ‘mature’ content marketing strategies
Every agency out there has got an opinion – at least, one that you probably have to pay for – about how you need to do content marketing.
It’s gone beyond mere choice. More often it’s become a question of: quality or quantity? Naturally, some believe they can offer the content equivalent of the moon on a stick. Peter Bell, senior director at Marketo, wrote for this publication