Every agency out there has got an opinion – at least, one that you probably have to pay for – about how you need to do content marketing.
It’s gone beyond mere choice. More often it’s become a question of: quality or quantity? Naturally, some believe they can offer the content equivalent of the moon on a stick. Peter Bell, senior director at Marketo, wrote for this publication
The martech buying process is often a long and complex one, especially for enterprises with large deployment needs. It’s not a decision taken lightly - and key decision makers will go through huge amounts of research, sit through numerous demos, and run various test drives before making the best possible choice.
This article talks about the factors that business need to consider when choosing between different...
A few decades ago, counterfeiting was mainly a challenge for luxury brands, but in recent years counterfeiting has become a growth industry.
Fake products of all kinds – handbags, clothing, pharmaceuticals, DVDs, perfumes – are all readily available, thanks to the proliferation of the internet and continued use of social media. In short, technology makes it easier for counterfeiters to take advantage of genuine brands and their customers.
Opinion The news coverage following the trail of the third season of Amazon Prime’s The Grand Tour pretty much focused on one aspect; the wisely judged #amazonshitcarshow hashtag.
“It’s pretty obvious that the double meaning was intentional, but not everybody really got it,” argued the Metro
The role of a chief marketing officer (CMO) can often turn out to be one filled with uncertainty. At the moment, the average tenure of a CMO sits at only 44 months, and the job is often regarded as the most at risk within the C-suite. The question is: why? There are many reasons, but one common view is that CMOs struggle to prove to the rest of their C-level colleagues how...
The relationships between marketing agencies and their clients have come under increased scrutiny in past weeks. Recent stories include Honda taking much of its creative work in-house, WPP losing several of its
Good marketing doesn’t happen in a vacuum. The best strategies come from paying close attention to what people care about, and how their needs change over time. In today’s consumer-led marketplace, it’s not enough to be the loudest, or the brand that spends the most. You need to show you’re listening the hardest, too.
These are trying times, and everyone’s looking for ways to feel more positive. We’re prioritising time with the people we love, and products we...
Voice-enabled search is here – and if your organisation is not up to speed yet, there may be trouble ahead.
That’s the key finding from a new report by marketing agency BrandContent. The report, which combined analysis with a survey of more than 2,000 consumers, found that while men (28%) are significantly more likely than women (13%) to utilise voice search frequently, more than two in three polled had access to either...
What a year 2018 was. From the early-year challenges of declining trust in all aspects of life, exacerbated by fake news, to the introduction of GDPR all alongside the ever-shifting marcomms sand, it’s been a wild ride.
The thing which really struck me about 2018 is the demonstration of the martech industry’s value through this year’s big acquisitions and mergers.
Social leaders have made significant headway opening up their walled gardens in 2018: from YouTube’s JICWEBS certification in March to Twitter's recent pledge prioritising the health of the platform, and Facebook’s focus on building a...
