Consumer data responsibility lies with head of IT, say third of marketers

With consumer data now considered the fundamental bedrock of digital advertising and minds sharpened by the recent introduction of GDPR, you’d think marketers would have a firm grasp on where responsibility for it sits within their organisations. Wouldn’t you?

In fact, while the majority of marketers consider data use a “very important” aspect of business growth, there seems to be an ongoing conflict when it comes to who should be in charge of it.

A study by the global association for...

IPG to acquire data-driven marketing firm Acxiom for $2.3 billion

Interpublic Group (IPG) has confirmed the acquisition of the data-driven marketing arm of Acxiom Corporation in a deal worth $2.3 billion (£1.7 billion).

The cash deal for the Acxiom Marketing Solutions (AMS) unit has been “approved unanimously” by both company’s boards of directors.

With the transaction expected to complete by the end of the year, AMS will become part of the IPG’s media agency network MediaBrands, while the acquisition will not include Acxiom Corporation’s

Apple releases GDPR privacy features

Apple has provided details on a number of new privacy features it will be rolling out in order to comply with the incoming GDPR regulations.

CEO Tim Cook said that the company would be implementing the four privacy management tools so that consumers have the ability to obtain a copy of their data, can request a correction of data and deleting or deactivating their account.

The tools will be available on the Apple ID account page in the EU in May, before they are rolled out globally. Cook said that aside from...

By Colm Hebblethwaite, 05 April 2018, 0 comments. Categories: Big Data.

Cambridge Analytica: Immoral vs illegal data capture

You can’t have failed to notice the news surrounding Cambridge Analytica and its pooling of Facebook data. But what is Cambridge Analytica? Why does it exist? How did it apparently ‘breach’ Facebook and gather the data of tens of millions of profiles?

So far, there is no evidence of a data breach per se —no data was taken which was not publicly available. The word breach has been used somewhat liberally; the headlines could be more accurately described as ‘Cambridge Analytica used Facebook...

By Mitch Vidler, 23 March 2018, 0 comments. Categories: Big Data, Social Media Marketing.

Messenger Broadcast: Social’s tactics to achieving GDPR compliance

Facebook has confirmed that it is privately testing a new platform called Broadcast, which will allow brands to send automated messages en masse to consumers via Messenger.

Whilst the promise of being able to reach the platform’s two billion users may be enticing, marketers need to consider several factors before siphoning 2018’s budgets for the service.

From the outset, it may seem as if Facebook is missing the mark with this latest offering. In...

By Judy Boniface, 27 February 2018, 0 comments. Categories: Big Data, Data-driven marketing.

UK data market largest in Europe in 2018

The UK data market value will hit £1.1 billion ($1.58 billion) in 2018, making it the second largest data market in the world and the biggest in Europe.

The figures come from OnAudience.com, which is part of the Cloud Technologies group who are one of the largest data warehouses in the world, and show a pretty rapid expansion in the UK market. In 2016, the estimated value of the UK data market was £0.7 billion, increasing by 26% to hit £0.9 billion the following year.

The company is...

By Colm Hebblethwaite, 30 January 2018, 0 comments. Categories: Big Data, Data-driven marketing.

Reordering the data treasure trove: how to be GDPR ready

For marketers, Gartner’s prediction that 8.4 billion connected things will be in use this year means two things. Firstly, they will have access to a treasure trove of data. Secondly, the omni-channel nature of this data means it’s likely information will be held across multiple isolated platforms, making it hard to find true insight gems.

And with the May 2018 GDPR deadline fast approaching, making such huge volumes of fragmented data manageable — and...

By Lindsay McEwan, 13 December 2017, 0 comments. Categories: Best Practice, Big Data, Data-driven marketing.

Majority of consumers say they would stop doing business with companies following a data breach

The majority of consumers say that they would stop doing business with a company once it experienced a data breach, according to a new survey by digital security company Gemalto.

The company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts.

70% reported that they would end their relationship with a business if it experienced a serious data breach. 69% do not think that businesses are taking the task of securing customer data...

By Colm Hebblethwaite, 28 November 2017, 0 comments. Categories: Big Data.

Is it the end of the road for big data in e-commerce?

The big data revolution has been the backbone of e-commerce. The term has been in the marketing lexicon for decades. Its use has grown exponentially and has led to significant developments in data segmentation, trigger emails and website personalisation, all of which have led consumers to marvel at the impact that big data has had on e-commerce.

However, though big data can provide a solid, scientific foundation on which to build a marketing strategy for online businesses, it is not as nuanced as marketers...

By Andrew Watts, 27 November 2017, 0 comments. Categories: Big Data, E-Commerce.