With consumer trust at an all-time low - it's time for the digital industry to fight back

You don’t need statistics or sentiment analysis to tell you that the trust consumers have in digital advertising has reached a significant low. They can however put the scale of the issue into context. The lack of confidence in digital ads is well reflected in the rate at which ad blocking has grown over the last few years, so much so that eMarketer expects that a third of all...

By Damien Bennett, 19 September 2018, 0 comments. Categories: Advertising, Best Practice, Customer Experience.

#DMWF Europe: How are we really handling GDPR?

Like it or not, consumers are waking up to their right to privacy online. The implementation of GDPR (General Data Protection Regulation) was a catalyst compounded by the high-profile case of Facebook’s Cambridge Analytica scandal.

But four months into GDPR and marketers are still struggling with complex, often ambiguous, guidelines. At the same time, a new wave of uncertainty looms over markets outside of Europe, with the United States and Brazil beginning to weigh up similar measures.

It’s no surprise,...

By Mark Jones, 19 September 2018, 0 comments. Categories: Best Practice, Data-driven marketing.

Two-thirds of people don’t know difference between Google paid and organic search results

Nearly two-thirds (60%) of consumers don’t know the difference between paid and organic search results on Google, according to a new study by Varn.

The UK marketing agency approached over 1,000 internet users with the simple question; “Do you know which links on the Google search results page are paid adverts?”

A whole 59.7% of people surveyed claimed to be unaware of the differences between the two types of Google listings, implying that the majority of consumers believe...

By Mark Jones, 06 September 2018, 0 comments. Categories: Best Practice, Organic Search, Paid Search.

Complaints to the ICO have doubled since GDPR came into effect

Since the General Data Protection Regulation (GDPR) came into effect, data breach complaints to the Information Commissioner's Office (ICO) have “more than doubled”.

That’s according to findings by the law firm EMW, which found that 6,281 complaints were lodged between the GDPR’s May 25 implementation this year and July 3. That represented a 160% rise on the 2,417...

By Mark Jones, 05 September 2018, 0 comments. Categories: Advertising, Best Practice, Data-driven marketing.

What can we learn from Australia's digital marketing skills shortage?

I’m an English-born Australian who loves both his new country and his industry, digital marketing, an industry I’ve been wedded to since leaving university twenty years ago. When I first arrived in Australia, I quickly learned that digital marketing was propped up by imports, mostly ‘POMs’ like myself with little focus on nurturing local talent.

At the time it wasn’t an issue for the industry and there were...

By Gary Nissim, 03 September 2018, 0 comments. Categories: Advertising, Best Practice.

'Your PC is being hacked': Google cracks down on fraudulent tech support ads

Google has begun restricting ads that offer third-party tech support in a bid to “maintain a healthy advertising ecosystem”.

Those ads refer to the pop-ups that most of us disregard, telling us that our PCs have been hacked or infected and that we must seek immediate support to protect our systems.

Less tech-savvy users can be duped into calling the fake support numbers, often presented as companies such as Microsoft or Apple, where technicians will talk them into paying extortionate repair or...

By Mark Jones, 03 September 2018, 0 comments. Categories: Advertising, Advertising Technology, Best Practice.

Keep a step ahead: embrace new social media platforms for influencer marketing

It’s fair to say we’ve evolved significantly from our 18th century ancestors, in every possible area of our lives, but when it comes to influencer marketing…? Well it turns out Wedgewood and the Royals were playing our game long before social media came into the fore. 

Luckily, we’ve amassed a wealth of experience and knowledge about how to make...

UK CEOs facing 'unrealistic expectations' from digital transformation ROI

Chief executives in the UK face “unrealistic expectations” in demonstrating tangible return from digital transformation projects, according to research by professional services firm KPMG.

A survey of 150 CEOs from leading British businesses found that the majority (72%) are frustrated by pressure at board-level to prove return on investment (ROI) from multi-year digital transformation projects, which can include the integration of technologies such as cloud services, artificial intelligence and...

By Mark Jones, 22 August 2018, 0 comments. Categories: Advertising Technology, Automation, Best Practice.