New report examines brand affinity among Gen Z – and the companies getting it right
How should marketers prepare for the incoming move of Generation Z into the workplace? According to a new report, the narrative of a more conscientious, ethical generation is mostly true – but don’t feed any stereotypes.
The 2019 AFFDEX report, from student discount hub UNiDAYS, found Nike, Netflix and Instagram were the most popular brands across all categories. YouTube and Adidas completed the top five.