WACL, Snap, YouTube and Pinterest call for better representation of women in advertising

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, has launched a creative campaign as part of its ongoing Represent Me initiative.

The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry. 

There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling...

Marketing budgets have dropped to 7.7% of overall company revenue in 2024

A pile of £20 notes.

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders.

This is according to the annual Gartner 2024 CMO Spend Survey, which was conducted from February to March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting...

3.3 million fake reviews removed in 2023, as total reviews surged to a record 54 million

Smiley faces with a tick next to a happy face.

Trustpilot, the global online consumer review platform, has released its latest Transparency Report, showcasing its efforts to uphold trust between businesses and consumers during a record year for reviews published on the platform.  

In 2023, 54 million reviews were published on Trustpilot globally, a 17% increase from 2022. Meanwhile, over a million businesses were reviewed, one-fifth of them for the first time, helping consumers make informed purchasing...

43% of Gen Z think ads in games ruin the experience

The ZBD Gen Z Gamer Study has shed light on the central role that video gaming plays in how 18-25 year olds play, socialise, express themselves and engage with brands and influencers.

Based on a survey of more than 2,000 Gen Z gamers in the US, the study is a deep dive exploration of what shapes Gen Z behavior, with invaluable insights for brands, advertisers, game developers and publishers. 

It is estimated Gen Z’s spending power is upwards of $360bn in the US...

76% of airline websites are ‘not accessible enough for disabled users’

76% of UK, European and American airlines fall short of website accessibility requirements, according to research from digital marketing agency Impression.

With 6,000 Google searches for the term "flight booking" in the past month alone, the summer holiday season is well and truly upon us.

As May’s multiple bank holidays give holidaymakers that festive feeling, many will head online to book their annual getaway.

However, some might fall into difficulties...

Will AI be your next marketing assistant?

In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of creative campaigns?

I recently discussed this topic and more with Rio Longacre, MD at Slalom, and Jon Williams, global head of agency business development at AWS.

Gen AI: Making sense of the mania

During our conversation, Longacre describes a...

80% of global smishing attacks targeted EU citizens

New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its network in 2023 – up 28% from the 395 million calls blocked in 2022. In total, BICS saved its customers 87 million EUR in estimated costs of wholesale fraud exposure

The figures reveal an alarming persistence – and growing complexity – in telecom fraud schemes. The ITW Global Leaders’ Forum (GLF) recently reported 92% of carriers are...

Lack of customer data is major obstacle in reaping rewards of AI

Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to help power customer interactions, but are finding both a lack of customer data, as well as transparency in how they’re using that data, to be significant challenges.

Twilio’s fifth annual State of Customer Engagement Report has revealed the growing importance of brands disclosing how they use customer data to deliver AI-powered...

Just 5% of consumers highly trust tech companies

A park bench with the word 'trsut' engraved on its side.

As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly.

According to GetApp's 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024.

This is contrary to the immediate post-pandemic years when biometric technologies peaked in...

Number of CMOs responsible for sales enablement has doubled over the past year 

Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.  

The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement accountability as more organisations assign ownership to the marketing function. This presents a promising sign for overcoming operational siloes...