Ad fraud is everybody’s problem. 

Not too long ago, this publication reported that the “GooBook” duopoly might not be healthy for the industry. I agree. The current landscape is...

Last month, there was another brouhaha in the programmatic ad world. It was revealed that was a new ad-buying practice was happening and apparently very few people knew that it is going on.

Devised by the ad marketplace Index Exchange and hailed as the latest innovation in programmatic bidding we discovered a practice called ‘bid caching’. New technology that was designed to reduce latency, thereby creating faster ad serving. It...

It’s common knowledge that Google, as present as it is in our daily lives, does not enjoy the same ubiquity in China, and hasn’t done for eight years.

Leaked meeting minutes from the corporation, however, suggest that could be about to change.

Codenamed ‘Project Dragonfly’, the search giant is allegedly in the midst of a bid to launch in China in an iteration that would play ball with Beijing’s hardline censorship policies.

According to a transcript from a meeting led by...

Not quite the dignified end we would have expected for Google’s long-ailing social network, Google+ is finally being closed down following a software breach that left hundreds of thousands of users’ private data exposed.

Up to 500K users were allegedly affected by a software bug in the Google+ API, which meant data that people had believed to be private was made accessible to third parties.

According to an internal memo at Google published by the Wall Street Journal, the search giant had been...

The wave of GDPR panic that overwhelmed many digital marketers at the start of the year, has been cited as the reason why UX – and therefore the resulting customer experience (CX) – seems to have gone out of the window for many brands. For others, it is the hunger for leads that has made it almost impossible to navigate some websites without encountering a wall of data capture forms that prevent any action whatsoever.

Historically trends have been set and followed by public opinion and perception - the, ‘I want one of those’ movements - all driven by a the boom in mass communications from the early origins of the TV and radio, right through to our devices today. A nostalgic look back at old pictures or images is usually enough to make us a cringe just a little. As opinions change, so do trends. And vice versa. It’s a self-perpetuating cycle of movement that rarely operates at one speed and is almost...

The Interactive Advertising Bureau’s (IAB) Tech Lab has announced a blockchain-based protocol that allows companies to track consent users’ personal data.

PrivacyChain, which has been released for public comment and a handful of early pilots, seeks to hand consumers control over the personal information provided to companies using the technology.

If those users choose to opt in, their data will be made available to retailers, and the advertising agencies, publishing partners and exchanges that...

You spend valuable time and money crafting your marketing messages, but do you really know what your company is saying? Sometimes the message you think you’re sending isn’t always the one that’s being received. It's important to occasionally take a step back and conduct an in-depth audit of your customer communications plan — particularly where loyalty is concerned — to ensure you’re sending out a cohesive message that upholds your brand...

“I have not failed. I’ve just found 10,000 ways that won’t work.”  – Thomas Edison

I hate it when writers resort to dictionary definitions to make a point, but when I saw this thesaurus entry for the word “human,” I had to share. According to...

You don’t need statistics or sentiment analysis to tell you that the trust consumers have in digital advertising has reached a significant low. They can however put the scale of the issue into context. The lack of confidence in digital ads is well reflected in the rate at which ad blocking has grown over the last few years, so much so that eMarketer expects that a third of all...