Can your customer loyalty program pass the ‘grandma test’?
A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in increased engagement and revenue, according to András Szöcs, senior director and head of customer programs and centre of excellence at leading European retailer, Salling Group.
Speaking...