While JustEat and Uber Eats fight for their share of the turf – restaurants can capitalise

In the last month, JustEat announced more than 100 layoffs as the result of increased competition from Uber Eats and Deliveroo. Meanwhile, Uber just suffered its worst ever financial quarter, losing a staggering £4bn in just three months – even though its share price remained unaffected.

Given the uncertainty surrounding these businesses, predicting the future of the food delivery...

By Patrick Clover, 21 August 2019, 0 comments. Categories: Automation, Best Practice, Customer Experience.

How artificial intelligence drives genuine ROI from real customer feedback

Artificial intelligence is transforming the effectiveness of marketing, using insights extracted from content contributed by customers in reviews and surveys.

Until now, however, it has been tough for marketing departments to convince sceptical boards of senior directors that this is an area deserving of investment. What has changed is the ability to demonstrate direct ROI from the use of these insights. Ears prick up when...

By Neil McIlroy, 15 August 2019, 0 comments. Categories: Automation, Customer Experience, Data-driven marketing.

From A to I – Amazon to interchangeability: A guide to the future of advertising today

Digital transformation has reframed advertising and marketing to such an extent that the once familiar reference points no longer exist.  Which is why we decided to deep dive into our learnings to date to extrapolate how we believe the next decade of advertising and marketing will shape up.

From ultra-personalised as in ‘Minority Report’...

How to maximise marketing initiatives in AI - without alienating your customers

Data mining is undoubtedly transforming marketing as we know it. Artificial intelligence (AI) is not only automating some of the most mundane and time-consuming processes, but it’s also solving the once unsolvable issue of how to turn terabytes of consumer-generated interactions into personalised experiences for each individual. AI does this at a scale beyond a marketer’s wildest dreams. 

By Tim Stone, 01 August 2019, 0 comments. Categories: Attribution, Automation, Best Practice, Customer Experience.

The three barriers stopping marketers investing in AI - and how to knock them down

Marketers love a buzzword. It makes sense - our industry is all about promoting and selling the latest thing. So it’s perhaps not surprising that the marketing industry has well and truly been taken in by what has to be the buzziest buzzword of the past couple of years - AI. The irony? For all the talk at industry events and in the media - never mind sales material - only 27% of marketers in the UK are actually using AI or machine learning in their jobs.

By Parry Malm, 26 July 2019, 0 comments. Categories: Advertising Technology, Automation, Data-driven marketing.

Salesforce to acquire Tableau for $15.7 billion to combine Einstein’s AI with BI bulk

Salesforce is to acquire business intelligence (BI) visualisation software provider Tableau in a $15.7 billion (£12.4bn) all-stock deal – with the aim to improve customer journeys through the fusion of artificial intelligence (AI) and big data.

The acquisition, which was announced by both companies earlier today (June 10), will see Tableau’s data visualisation tools baked into Salesforce in order to further...

New inventory tracker reveals how retail and IoT can be the right fit

California software firm Manhattan Associates has launched an Internet of Things-based (IoT) solution that helps retailers maintain their store inventories accurately.

The average level of inventory accuracy in the warehouse is nearly 99%, says Auburn University's RFID Lab. It says that the accuracy is below 65 per cent in retail stores, which is mostly imprecise and misses order fulfilment commitments, resulting in loss of sales.

The newly introduced IoT-powered solution enhances the store inventory...

By Marketing Tech, 22 May 2019, 0 comments. Categories: Automation, Branding, Commerce.

The rise of ‘eception’ and the ethical issues arising from humanising AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley headshot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot?

Even a few exchanges might not be enough to identify Jay’s true nature. You may have to say something completely unexpected to detect any indication of whether Jay is really there or running via...

By Howard Williams, 10 May 2019, 0 comments. Categories: Advertising Technology, Automation, Customer Experience.

AI in customer communications: Why the need for diversity is key

Technology truly has the power to move society forward—and we’re seeing it being adopted for good across the world. When it comes to healthcare, for example, AI is being used to process medical research in a way we’ve never seen before. In recent weeks, we’ve seen reports from UCLA that a new AI system can detect prostate cancer with the same levels of accuracy as experienced radiologists.

We’re...

By Alice Blair, 08 May 2019, 1 comment. Categories: Advertising Technology, Automation, Best Practice, Customer Experience.