When it comes to AI for marketers – less haste means more speed

AI is one of the most exciting innovations in the ad industry. Not a day goes by without a new story about the latest AI product, what the tech can do, and where it’s set to go. And the promises aren’t just limited to our industry alone – AI is set to revolutionise the world we live in.

Given the boundless opportunities, it’s tempting to jump in right at the deep end and pick the glitziest AI solution...

The four-part plan for 'hiring' the perfect AI customer service agent

The interview with a customer service applicant is underway. After looking at skills and background, it's time to determine whether the applicant will be a good fit. You’ve conducted hundreds of interviews before, but this one’s a little different — you're interviewing an agent that could handle thousands of conversations simultaneously and respond to customers in a personal way, without delay.

By Fang Cheng, 22 March 2019, 0 comments. Categories: Automation, Branding, Customer Experience, Data-driven marketing.

Salesforce and Oracle show off more AI-flavoured goodies around service and finance respectively

Salesforce and Oracle have been wiggling their proverbial tails and showing off a bit of plumage in an attempt to woo potential customers with their latest AI-flavoured offerings.

Salesforce has announced an extension to its Service Cloud Einstein AI product set. New use cases include reply recommendations, using natural language processing to suggest the best responses to agents over chat and messaging, article recommendations,...

By James Bourne, 19 March 2019, 0 comments. Categories: Automation, Customer Experience, Data-driven marketing.

LinkedIn explores the ‘enlightened buyer’ and how marketers can influence the purchase process

As emerging technologies continue to pervade virtually every facet of business, technology buyers are becoming more aware and enlightened. A new report from LinkedIn has argued that marketers can be the key to driving customer decisions across the buying process.

The report, titled ‘The Enlightened Tech...

By James Bourne, 15 March 2019, 0 comments. Categories: Advertising Technology, Automation.

Barclays: Agencies need to evolve as digital marketing spend rises – but don’t get too close to the behemoths

Digital advertising spend in the UK is set to beat £15 billion in 2019 – but we’ll still have to wait a while before commercial applications of machine learning and augmented reality (AR) will seriously bolster the figures.

That’s the primary finding from Barclays in its latest report. Titled ‘Adtech ascendancy: The next wave of digitalisation in marketing’, the study focused on various...

By James Bourne, 05 March 2019, 0 comments. Categories: Advertising, Advertising Technology, Automation, Data-driven marketing.

Why content creation is nearing a tipping point – and what you can do about it

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges.

Deloitte Private recently launched its first

By Peggy Chen, 01 March 2019, 0 comments. Categories: Automation, Content Marketing, Data-driven marketing.

Get ready for the future content supply chain to be autonomous, brands warned

If you’ve got a well-oiled content strategy in place – or indeed several content strategies all vying for attention and wishing to become the chosen one – then a new report from SDL may be of interest. The study, called ‘Enabling the Future State of Content’, has advocated that brands need to rip up their current initiatives and look ahead to an automated future.

Naturally, it’s worth noting...

By James Bourne, 20 February 2019, 0 comments. Categories: Automation, Content Marketing.

Predict the future then act upon it: 10 ways AI is transforming sales

In the world of commerce, AI has grown to become a useful and vital tool. One area of business where AI is having the most immediate effect is sales. Traditionally a skillset that relies on human interaction and persuasion, it is being gradually transformed by technology. According to the 2018 State of Sales Report, by Salesforce, UK sales leaders anticipate AI adoption in their industry to grow by 155% by 2020. But how exactly is AI transforming sales?

By James Isilay, 18 February 2019, 0 comments. Categories: Automation, Best Practice, Data-driven marketing.

Effective email marketing for millennials: How to make the most of the opportunity

Millennials are a top priority for marketing teams. Their long-term spending potential makes them a valuable target, with World Data Lab revealing that global millennial spending power is set to overtake its preceding generation X by 2020. It’s subsequently unsurprising that marketers are recognising the importance of catching...

By Guy Hanson, 14 February 2019, 0 comments. Categories: Automation, Data-driven marketing, Email marketing.

Going for gold: How The Royal Mint tapped into consumer behaviour

As marketers understand well, driving the path to purchase on any product is far more complex and nuanced than a simple case of ‘find person, show ad and the rest will follow’.

The motivations that drive consumers are intricately layered. Take my recent acquisition of a copy of Pride and Prejudice. I’d recently watched the film and had been considering rereading the novel. That day, I had read an article that told...

By Alessandra Alari, 12 February 2019, 0 comments. Categories: Automation, Case Studies, Search Marketing.