CRM software giant Salesforce appoints Keith Block as co-CEO

Enterprise software giant Salesforce has promoted its former chief operating officer, Keith Block, to the role of co-CEO.

Reporting directly to the board and working alongside the cloud CRM specialist’s founder and CEO, Marc Benioff, who will remain chairman, Block’s move puts Salesforce in a very small camp of co-led companies which, funnily enough, includes rival Oracle - where the two originally met.

Block has served as the company’s vice chairman, president and director since joining in...

By Mark Jones, 08 August 2018, 0 comments. Categories: Advertising Technology, Automation, CRM, Data-driven marketing.

Four ways in which marketing automation is evolving

Marketing automation has been somewhat of a blessing to many employed in the field; it’s freed up a lot of time and reduced the tedium associated with repetitive tasks.

Automation swooped in providing a range of tools to save time and effort needed day to day. Still, the digital marketing landscape is evolving further, driven by changing consumer behaviour and demands; on average, consumers now spend more time online...

By Matthew Walker-Jones, 08 August 2018, 0 comments. Categories: Automation, Customer Experience, Email marketing.

Taipei’s Appier launches AI-driven content marketing platform

A Taipei-headquartered artificial intelligence (AI) solutions provider called Appier - which serves brands including Nivea, Carrefour, Audi and Japan’s Softbank - has launched an automated content marketing platform aimed at delivering personalised messages across multiple channels.

Dubbed AIQUA, and following the recent acquisition of Indian content marketing startup for an undisclosed fee, the platform will be available to marketers across the APAC (Asia Pacific) region allowing them to preemptively...

By Mark Jones, 07 August 2018, 0 comments. Categories: Advertising Technology, Automation, Content Marketing.

80% of marketers don’t trust their martech vendors with GDPR compliance

Approaching three months since the General Data Protection Regulation (GDPR) came into force across Europe, the update remains a lingering pain point for the digital marketing industry, with some pretty hefty fines delivered to companies in breach.

Concerns aren’t exactly dampened when there’s no guarantee your own marketing technology vendor isn’t wrestling with compliance themselves and, as found in a new study by Demandbase, more than a few marketers have their doubts over the data...

By Mark Jones, 02 August 2018, 0 comments. Categories: Advertising Technology, Automation, Best Practice, Data-driven marketing.

US music-streaming giant Pandora opens programmatic audio marketplace

One of the United States’ most popular music-streaming services, Pandora has joined the programmatic audio arms race, opening up the largest set of ad-supported listeners in the country to targeted, audio-based advertising.

The announcement marks an opportunity for brands to access the largest addressable audience in the streaming audio space - the California-based music recommendation service owns the largest inventory of its kind in the US, while 92% of its audience is ad-supported.

That’s more than double...

By Mark Jones, 31 July 2018, 0 comments. Categories: Advertising Technology, Automation, Programmatic, Video & Audio Marketing.

Benefit or buzz: IAB looks to gauge true value of blockchain in digital advertising

Few industries have escaped the hype around the transformational, nay, revolutionary, benefits of blockchain technology, and the digital advertising community is certainly not exempt.

Owed to its fundamental blueprint of distributed ledgers, enabling secure, public and decentralised transaction records data, documents, and of course, currency, blockchain has been widely touted as a transparent and less expensive solution to the “murky” world of...

By Mark Jones, 20 July 2018, 0 comments. Categories: Advertising Technology, Automation, Programmatic.

Google rolls out rack of machine learning ad tools

Just a week after announcing a wide-scale rebrand of its ad products, Google yesterday (July 10) launched a suite of new ad tools boxed together using its machine-learning tech capabilities.

The updates were announced in a blog post by Jerry Dischler, the ad tech giant’s vice president of product management, who said the tools came as growing consumer demand for “helpful and...

By Mark Jones, 11 July 2018, 0 comments. Categories: Advertising Technology, Automation, Paid Search, Search Marketing.

Delving into a brand’s social ecosystem: AI and the refinement of data

It was only eleven years ago - in 2007 - that I set up the first social media agency in the UK. It seems inconceivable now to look back at a mere decade and see how drastically the social media landscape has shifted since then. We have gone from ‘innovative and cool new thing’ to the very foundation of marketing strategies.

Whilst the advent of social media has profoundly disrupted how marketers operate, everything from blogging to influencers and Wikipedia have seemingly had their day. Ours has...

By Joel Davis, 02 July 2018, 0 comments. Categories: Automation, Data-driven marketing, Social Media Marketing.

Nine in 10 marketers admit their marketing automation is not up to scratch

For all the talk of marketing automation software’s power to streamline menial tasks, it seems few marketers are actually getting it right.

In fact, a survey by GetResponse and SmartInsights on the activities of 585 marketers across B2C and B2B firms, spanning 19 industries, found that less than one in 10 (8%) considered their use of marketing automation software to be meeting a high rate of effectiveness, while 28% rated their expertise with the software ‘basic’.

A further 19%, meanwhile,...

By Mark Jones, 14 June 2018, 0 comments. Categories: Automation, CRM, Email marketing.

Azuqua onboards SaaS giants Adobe, Zendesk for software integration

Software automation and integration company Azuqua has announced a raft of large SaaS (software-as-a-service) companies joining its Connect Partner Program, which aims to cut down the need for internal development time and tactical acquisitions when customer demands change.

Adobe, Zendesk, Allocadia, and Workfront are some of those high profile outfits now employing the service, among 15 additional companies who have not been named by the Seattle-based group.

Azuqua’s CEO Todd Owens is confident the...

By Mark Jones, 07 June 2018, 0 comments. Categories: Automation, Marketing Cloud.