Good news, fake news: The media’s fight for encryption – and against misinformation

According to reports, senior figures in the Trump administration held a meeting last month to consider whether to pursue legislation outlawing end-to-end encryption on US-made messaging apps.

While the ultimate outcome of the meeting is yet to be seen, it brings to light a serious question that we all - governments, consumers and businesses - need to ask ourselves: what do we lose when private messaging is truly private?

On the one hand, end-to-end encryption means that...

By Dan Levy, 15 August 2019, 0 comments. Categories: Attribution, Best Practice, Publishing.

How to maximise marketing initiatives in AI - without alienating your customers

Data mining is undoubtedly transforming marketing as we know it. Artificial intelligence (AI) is not only automating some of the most mundane and time-consuming processes, but it’s also solving the once unsolvable issue of how to turn terabytes of consumer-generated interactions into personalised experiences for each individual. AI does this at a scale beyond a marketer’s wildest dreams. 

By Tim Stone, 01 August 2019, 0 comments. Categories: Attribution, Automation, Best Practice, Customer Experience.

Why marketers need to engage rather than enrage to solve the mobile advertising divide

Keeping a lid on problems doesn’t solve them — as the publishers still losing almost £1 million to ad blocking can confirm. Over the years, the ad block fight has slipped from the number one spot of industry problems; with declining general levels of blocked impressions and increasing advertising investment creating a perception the issue...

By Andrew Buckman, 29 July 2019, 0 comments. Categories: Advertising, Advertising Technology, Attribution, Mobile Marketing.

The power of propensity: Understanding this measure's role in your marketing efforts

Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets to marketing each year.

A 2018 report from Kantar, a global media research consultancy, predicted that the measuring tools and methods marketers rely on will evolve rapidly in 2019. While most marketers remain fixated on standard metrics — cost per click...

By Brian Baumgart, 20 June 2019, 0 comments. Categories: Advertising Technology, Attribution, Customer Experience.

Money matters: How sharing financial metrics and KPIs builds stronger teams

The all-hands meeting is a staple of businesses for sharing important financial information and progress. Smaller companies typically bring staff together on a fairly regular basis. Larger organizations may sync up several offices at a time or hold an annual company-wide conference. There’s good reason why these meetings haven’t fallen out of fashion – they get everyone on the same page.

By Mark van Leeuwen, 14 June 2019, 0 comments. Categories: Attribution, Best Practice, Branding.

Crownpeak: How to change customer-centricity by 'contextualising' consent

Whether it was Marc Andreessen’s proclamation in 2011 that software was eating the world, or Satya Nadella’s more recent analysis that every business is a digital business, tech ignorance is simply unimaginable today. Yet it’s the biggest open secret in martech: while all the marketing departments talk a great game, they aren’t getting anywhere near the value they should do from their investments across the stack.

By James Bourne, 31 May 2019, 0 comments. Categories: Attribution, Best Practice, Customer Experience.

Philip Morris’ influencer campaign goes up in smoke following investigation

The influencer marketing ecosystem is one where a fine line needs to be trodden – as Philip Morris has found out to its cost.

The tobacconist announced earlier this week that it was suspending its social media campaigns after a Reuters investigation found one of the key influencers engaged for a new ‘heated tobacco’ device campaign did not fulfil the company’s internal standards and regulations.

Brian Solis: Digital addiction wounds run deep – but they are being treated like minor cuts

The concept of health when it comes to technology usage is an ever-increasing one – and one where users, brands and vendors need to be equally mindful.

Much of the conversation tends to focus around social or smartphone ‘addiction’, and in particular its effect on younger minds. Yet research on the topic argues that things are a little more complicated. The

How Brandwatch is stepping up from social monitoring - to find a much greater opportunity

Social media monitoring provider Brandwatch has been busier than ever of late. The company continues its regular research studies, from the serious, examining fake news in March, to the more frivolous, exploring the social conversation around Game of Thrones (spoiler...

To Google, or not to Google: Why collaboration is vital for the future digital ecosystem

Opinion In a double clampdown, Google has capped the campaign data available to advertisers and the inventory they can buy — thereby severely restricting their flexibility to deliver successful campaigns to consumers.

Its decision to block use of the DoubleClick ID when transferring data between services has left advertisers in the dark — unable to connect the dots between campaign insights held...