How bad bots are dominating Internet traffic in 2024

How bad bots are dominating Internet traffic in 2024

Almost half (49.6%) of all internet traffic in 2023 was driven by bots - a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013.

This is according to a study titled 2024 Imperva Bad Bot Report from Thales, a cybersecurity specialist that protects critical applications, APIs and data globally.

Bad bots are sophisticated enough to mimic human interactions, making them notoriously difficult to detect and...

Marketers race to upskill as AI, analytics and automation reshape the industry

There is an urgent need for marketers to upskill in AI, data analytics and automation to keep pace with the rapid implementation of new technologies.  

This is according to research from the Digital Marketing Institute (DMI), a digital marketing certification specialist.

Its recent study found that more than half (58%) of marketers say their roles are changing due to AI, with 44% already using advanced AI tools such as ChatGPT, Canva, Jasper and...

Driving Connected Human-centric Digital Experiences in an Era of AI with Sitefinity

Humans and technology have a love story old as time. Maybe it stems from a spirit of exploration and discovery or perhaps just out of the desire to be more efficient and productive. Whatever the reason, as a human race, the desire to be creative – to invent and innovate – is part of our DNA. And for marketers, the modern-day explorers who are driving creativity, the connection to the creation of engaging digital experiences is undeniable.

In this decade alone, we have had two...

Oracle introduces AI capabilities to help companies boost sales

Oracle has unveiled new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents accelerate deal cycles.

The new AI capabilities will help organisations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage, and serve buyers.

Katrina Gosek, VP of product strategy, Oracle Cloud CX, said: “AI is...

Will AI be your next marketing assistant?

In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of creative campaigns?

I recently discussed this topic and more with Rio Longacre, MD at Slalom, and Jon Williams, global head of agency business development at AWS.

Gen AI: Making sense of the mania

During our conversation, Longacre describes a...

AI-powered ad platform OSSA launches in the UK to support small business growth

The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform.

OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising.

The product is a one-stop-shop that enables these business owners to create and publish digital campaigns with...

How AI for data analytics is transforming agencies

In today's marketing landscape, the ability to swiftly navigate through data and extract meaningful, actionable insights is more crucial than ever. Clients are expecting more and more data sophistication from their agencies as the pressure for data-driven marketing decisions increases. However, the journey from raw data to actionable strategies can be challenging with old methods: Manual analysis is time-consuming, error-prone, and not every marketer is skilled in advanced...