What can we learn from the younger generation's Christmas spending?


The winter holidays are known as a time for families. But what about young adults without children, or new families without established holiday traditions?

We’re talking about the marketer’s favourite target audience, 18-30 year olds. As one would expect, this demographic have their own take on the holidays.

We pulled up data that Exponential collected in December 2015 describing the activities and interests of 18-30 year olds during the Christmas break.

After viewing the...

By Bryan Melmed, 22 December 2016, 0 comments. Categories: Advertising, Mobile Marketing.

Adblocking: Is it controversial to say it's legal?


“Extortionists, internet killers, an unethical, immoral, mendacious coven of techie wannabes,” – ad blocking (and those within it) have been described using a whole host of imaginative words over the years.

But, as 2016 draws to a close probably the most controversial one yet is being whispered throughout the corridors of advertisers and publishers across the land – ad blocking is now ‘legal’.

In late November Adblock Plus fended off yet another legal challenge....

By Ben Williams, 20 December 2016, 2 comments. Categories: Advertising, Advertising Technology.

What is the next programmatic evolution?


Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills shortages resulting in campaigns that miss the mark.

When faced with the expense and complexity of programmatic marketing, many marketers are still wary. The platforms for buying media programmatically are expensive and indistinguishable, the data infrastructure...

By Oli Boyd, 19 December 2016, 0 comments. Categories: Advertising, Programmatic.

Capitalising on the last minute Christmas opportunity

We’ve all had that thought – accompanied with a familiar sinking feeling – that Christmas seems to arrive earlier every year. Indeed, for many, Christmas really does start while we’re still trying to make the most of the longer, lighter summer evenings – during August last year we recorded more than a staggering half a million Christmas related searches on eBay.co.uk.

However, with only a week to go until the big day, our data tells us that there are still plenty of opportunities...

By Rob Bassett, 19 December 2016, 0 comments. Categories: Advertising.

How marketers can harness the zero moment of truth with design thinking


Many tech companies are immersed in an invention culture: Build it and they will come.

A new business initiative group at a technology Fortune 100 used this mindset to develop a clever idea for an app store marketplace. The tool would compile robust automation software for energy co-ops.

Information and software would be available at the swipe of a thumb. It was a unique concept that would dramatically simplify the sales process for both business and consumer.

Moments of Truth

This group was chasing...

By Dwayne King, 16 December 2016, 0 comments. Categories: Advertising, Best Practice.

So, marketers, what's in store for the coming year?


The tools that underpin performance marketing are increasingly allowing brands to execute successful digital strategies which in turn provide meaningful and personalised experiences for consumers.

As a company sitting at the heart of the marketing industry, we expect to see several trends in 2017 that will impact how performance marketers do business and will provide brands with further ROI, with the ability to successfully react and respond to their marketing activity more...

By Mark Wrighton, 14 December 2016, 0 comments. Categories: Advertising.

What it takes to organise a high profile product launch


Earlier this year, Imagination was tasked with coordinating the launch of the new Land Rover Discovery. 

We knew that with this quintessentially British product we had to pull out all the stops - and we did, along with the help of our team, Bear Grylls and 5,805,846 bricks of Lego.

To give you some background on the product we were launching, over six decades, Land Rover has developed into a British icon. This much-loved vehicle has come a long way since its inception as a post-war agricultural...

By Lisa Riordan, 12 December 2016, 0 comments. Categories: Advertising, Advertising Technology.

2017 marketing predictions you won't have read elsewhere

Marketers have been frantically planning for 2017 for weeks, if not months, so it may seem a little late in the year to be thinking about what the next 12 months could hold in store.

But even a day is a long time in marketing, and with trends, tech and consumer tastes constantly changing, there are still plenty of opportunities to do things bigger, better and more intelligently, when January comes around.

The challenge, it seems, is knowing which hints and tips to hone in on. Everyone has their marketing...

By Adam Oldfield, 12 December 2016, 0 comments. Categories: Advertising, Advertising Technology, Organic Search.

Christmas adverts 2016: The good, the bad, and the ugly

This year’s John Lewis advert dropped later than expected. ‘Buster the Boxer’ features bouncing foxes, badgers, hedgehogs, squirrels and, of course, Buster on a trampoline intended for a very cute little girl, ending with the tagline, ‘Gifts that everyone will love’.

A full 360 surround sound campaign (in store, online, social media) goes with it, including behind the scenes explanations, and a percentage of related plush toy sales will go to The Wildlife Trusts.


By Debra Marmor, 08 December 2016, 0 comments. Categories: Advertising.

Is adblocking becoming the new norm?


The latest IAB UK adblocking Consumer Usage and Attitudes Report shows approximately one fifth of online adults are actively using adblocking software in the UK.

Whilst desktop and laptop adoption rates hold steady, the PageFair AdBlocking Goes Mobile Report indicates the next challenge will come from mobile web and in app adblocking.

The assumption...

By Bethan Crockett, 01 December 2016, 1 comment. Categories: Advertising, Advertising Technology.