The Death of Interstitial ads

Interstitial, also referred to as banner or pop-up ads, may be calling on death’s door.

Previously thought to boost conversion rates, prestitials (loaded at app and mobile website entry) and interstitial ads (displayed at intervals covering the entire screen), had been praised for their attention-grabbing ability.

Until recently, publishers and advertisers found it difficult to measure the impact that this intrusive ad format had on engagement levels.

We now know that interstitial ads do more harm than...

By Quentin Le Pape, 25 April 2017, 0 comments. Categories: Advertising, Advertising Technology.

The secret behind effective video ad strategy

Watching video online is no longer the future – it’s here today. 32% of digital video viewers in the UK and US now watch more than 4 hours of digital video every week.

It's no surprise then that video has become one of the most effective ways for brands to engage with their customers.

The good news for marketers is that consumers have become more comfortable with watching branded video content. Our

By Mick Loizou, 21 April 2017, 1 comment. Categories: Advertising, Video & Audio Marketing.

The value of messaging: Steering clear of self-inflicted brand problems

Target, United, Google, Starbucks, Wells Fargo, and most recently Pepsi are members of a short list of brands that have damaged their image and their stock price via avoidable self-inflicted wounds.

Even after receiving vast social media and press backlash, brands continue to shoot themselves in the foot and seem not to learn anything.

Lucky for all these brands, the self-inflicted wounds have not proven fatal.

But it is only a matter of time before a...

By Thaddeus Kubis, 18 April 2017, 0 comments. Categories: Advertising.

5 game changing content marketing industry trends in 2017

As swiftly as digital spaces and online platforms are changing, the way we display content online is changing as well.

There was an explosion of innovative shifts in content marketing in the last year, and the following five trends are promising to significantly influence advertising in 2017.

Email automation

Although the concept of automated emails is definitely nothing new, streamlining content automation through email to the extent that today’s marketers do is a certainly developing trend.


By Michael Korsunsky, 05 April 2017, 1 comment. Categories: Advertising, Native Advertising.

Insights are not fit for purpose

Global digital advertising spend hit $178bn last year, according to IPG’s Magna. This year, internet ad spend is even expected to overtake TV ad spending.

Today, around $500bn is being spent on global advertising per year. Yet, fast-forward to a world where all media are digital media, growing fast, and it is not hard to imagine the overall pie growing to a total $1,000bn.

But what if all of this money was not spent but, rather, invested?

What is the difference? Let me explain.

Making sense of it all

Data has always been the fuel...

By Vincent Potier, 29 March 2017, 0 comments. Categories: Advertising, Advertising Technology, Search Marketing.

As content rains, context must reign

For marketers in the B2B arena, engaging with the C-suite has never been more challenging.

A clear majority of senior business decision-makers are significantly time-poor, with three-quarters claiming “there aren’t enough hours in the day to do all I’d like”.

As a result, they possess a very limited media repertoire, restricting marketers’ potential points of contact. To confound matters further, of the few media channels that they do access, most are unreceptive to the...

By Paul Phillips, 21 March 2017, 0 comments. Categories: Advertising, Content Marketing.

The rise of native and the changing role of the third party ad server

In an industry with a habit of regular reinvention, it can be hard to tell which innovations will be a passing fad and which will drive a significant shift in gear.

Right now, it’s apparent native advertising is one trend set to permanently alter the direction of digital travel. And for third-party ad servers this will mean big changes. 

Accounting for 29% of UK display ad spend, native advertising — bespoke ads that take on the look of...

By Andrew Morsy, 16 March 2017, 0 comments. Categories: Advertising, Advertising Technology.

How to get more out of your advertising production budgets

(c) Moore

The start of any year always begins with some sort of review of where you’re at, how you’re doing against your objectives and goals, but most importantly, what your budget will be or where you stand currently.  One of the most expensive parts of the advertising cycle is production, so even though you may be looking at how you’re doing against agreed budgets, you should also pay extra attention to utilising the best of what you have. Here are a few ways to make...

By Nicole Meissner, 16 February 2017, 0 comments. Categories: Advertising, Advertising Technology, Best Practice.

JC Oliver: On ‘disruptive permission’ and changing the face of advertising

“No-one needs more advertising,” Jonathan 'JC' Oliver, chief creative officer at Unlockd, explains. “There’s a lot of shit advertising in this world, and for whatever reason, businesses feel like because the inventory is there to push ads, the more we put into the system, the more we’re going to get out – and that’s not the case.”

This was, in essence, the opening to Oliver’s speech at the NOAH Conference in London last November. Since then – in...

By James Bourne, 13 February 2017, 0 comments. Categories: Advertising, Advertising Technology, Content Marketing.

The marketer’s next challenge: Seamless digital integration


The way in which people consume content has changed dramatically in the past decade. The uptake in mobile media consumption has created a diverse range of platforms, and marketers now have incredible opportunities for reaching target audiences. However, these technological developments have proven to be somewhat of a double-edged sword; people consume content so rapidly and in so many ways, that it can be hard for brands to catch the eye and convey their message.

Because of this difficulty,...

By Jon Mowat, 13 February 2017, 0 comments. Categories: Advertising, Best Practice, Branding, Social Media Marketing.