The Death of Interstitial ads
Interstitial, also referred to as banner or pop-up ads, may be calling on death’s door.
Previously thought to boost conversion rates, prestitials (loaded at app and mobile website entry) and interstitial ads (displayed at intervals covering the entire screen), had been praised for their attention-grabbing ability.
Until recently, publishers and advertisers found it difficult to measure the impact that this intrusive ad format had on engagement levels.
We now know that interstitial ads do more harm than...