Report says brands need to wake up to “dramatically shifting” needs of children
Brands that sell products to children need to make sure that they understand the “dramatically shifting” environment that young people are growing up in.
20,000 UK children were surveyed as part of the latest Future Forecasts report form the research agency Kids Insights. Among the key changes that brands need to consider are technological changes, the evolving demands of younger consumers, the rise of YouTube stars and the increasing demand for gender neutral products.
The report comes as brands...