Snapchat introduces ‘promoted stories’
ASOS and HBO will be the first brands to make use of Snapchat’s new Promoted Story advertising format.
Snapchat ‘stories’ are a format that are used by millions of the social platform’s users to share photos and videos with other users. User stories last for 24 hours and can be viewed any amount of times during that period.
The idea to open this format to brands is an attempt to drive up advertising revenues and help reverse the company’s poor run of financial form....