Trade Show Checklist: Preparing For Your Event

Important things to remember when preparing for your trade show.

If you have ever had the experience of attending a professional trade show event, it can appear to be a relatively simple, pain-free procedure from the outside. You pack up your supplies and your team, head down to where the event is taking place, set up your table and start connecting with potential leads! And while these are the essential tasks performed by trade show exhibitors, the details...

By TheTradeGroup, 27 September 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

Add a QR just because you can? Think twice!

We’re seeing a rising demand for QR codes coming from our customers. And rightly so, given the ever growing numbers of smartphone users, even in this country with overpriced mobile data plans. And since we offer automated solutions for PURLs (personalized URL’s) and QR that demand is quite logical. But that does not mean adding a QR code is always a good idea.

Late last week, one of our customers made an urgent request for a QR code to be added on a publication. The URL to be encoded was their public website....

By Philippe Cardyn, 27 September 2011, 0 comments. Categories: Advertising, Campaigns.

Should you represent your brand on Facebook?

As a Digital Marketer I like to stay abreast of what’s happening on the various social networks. Facebook and Twitter are definitely the biggest two and more than likely the most popular, with the likes of LinkedIn not too far behind. That said, most brands are realizing that they need a presence on Facebook and Twitter, but the question is, is the ROI worth while?

I read a post a day or two ago, which lists...

By imod.co.za, 17 September 2011, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Publishing, Social Media Marketing.

Follow people on Facebook who aren’t your friends

There’s been a lot of debate over the main news feed you see on Facebook when you’re logged into your account. Facebook have added features like hiding people, seeing certain lists and so forth, but they’ve just announced a new feature which assists with this. Don’t forget that at the moment you can’t see people’s updates if you’re not friends with them – this is a bit of a bummer.

The announcement by Facebook tells us all about the new Subscribe button which is...

By imod.co.za, 14 September 2011, 0 comments. Categories: Advertising, Publishing, Social Media Marketing.