@SnickersUK controversy: Innovative or just nuts?

The UK Advertising Standards Authority (ASA) is looking into a promotional Twitter campaign from Snickers to see if it breached trading standards.

The campaign prompted complaints over the brand, owned by Mars, hiring B and C list celebrities to tweet about its nutty chocolate bar. UK model Katie Price and England international footballer Rio Ferdinand were among the celebrities who took part.

Their followers were initially confused when the pair began posting a series of uncharacteristic tweets; budget...

By Matt Henkes, 27 January 2012, 0 comments. Categories: Advertising.

What to Know About Google’s New Update

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page.

By Nick Stamoulis, 25 January 2012, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

Online video advertising – a digital marketing opportunity for SMEs in 2012

Online video advertising is  one of the fastest growing areas of digital marketing, with spend on video based display advertising nearly doubling between 2010 and 2011 to £45 million.

This is hardly a surprise given  the power of video to engage audiences and increase brand recognition and sales.  And most experts predict that growth in this area will continue in 2012, with opportunities for small businesses as well as major brands. 

But for many marketers, particularly those in...

By Chris Bunyan, 17 January 2012, 0 comments. Categories: Advertising, Video & Audio Marketing.

Mobile advertising ignored by 86% of smartphone users

Around 86% of smartphone users do not like mobile advertising and choose to ignore it on their devices.

A study published by research agency YouGov has found that 40% of people in the UK own smartphones, with the percentage due to increase to 68% at the next upgrade cycle.

Despite the growing number of smartphone ownership, 79% of people find advertisements irritating when shown on the...

By Dani Millward, 21 December 2011, 0 comments. Categories: Advertising.

Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

Why marketing technology must make technical sense

Whether consumers are up to speed on technology or not, they all need to understand and react to marketing messages in order to buy goods or services, writes Richard Stephens, managing director, DirectionGroup. Getting the right reaction is key to the success of any marketing proposal and yet brands still lead and dominate their communications with ‘tech speak’, or in old marketing terms, they sell attributes rather than benefits.

Digital marketing provides brands with abundant data on each...

By contributor, 09 November 2011, 0 comments. Categories: Advertising, Campaigns.

How 1 Tweet Saved A Bookstore

Twitter Success Story Video

Listen up folks, social media is important especially when it comes from the heart. There have been many success stories with Twitter over the years and that is primarily because the site really works when you use it for its intended purpose.

In this new...

By Maciej Fita, 02 November 2011, 0 comments. Categories: Advertising, Social Media Marketing.

Direction Group: Finding the right marketing angle

Ever found yourself wracking your brains over a fresh new angle with which to promote something? How do you take a dry B2B product and spin it into an innovative brand message that not only communicates the product benefits, but grabs attention and sticks in the mind?

When the award-winning full-service agency Direction Group was approached by Plantronics, the communication technology specialist, it was exactly the quandary they found themselves facing; how do you make voice conferencing technology sexy and...

By Matt Henkes, 24 October 2011, 0 comments. Categories: Advertising, Advertising Technology.