@SnickersUK controversy: Innovative or just nuts?
The UK Advertising Standards Authority (ASA) is looking into a promotional Twitter campaign from Snickers to see if it breached trading standards.
The campaign prompted complaints over the brand, owned by Mars, hiring B and C list celebrities to tweet about its nutty chocolate bar. UK model Katie Price and England international footballer Rio Ferdinand were among the celebrities who took part.
Their followers were initially confused when the pair began posting a series of uncharacteristic tweets; budget...