A new "mobile first" era for marketing
Despite the current economy, and the UK sliding into a double dip recession, digital marketing spend continues to increase.
According to forecasts by Aegis Group’s media agency Carat, global digital advertising spend will outstrip newspapers’ print revenues for the first time next year.
Experian Marketing Surveys also found that 69% companies in the UK plan to...
Email newsletters: the secret to knowing your customers
Email newsletters are a useful sales tool, but are highly underutilised as a way of creating conversations. Sending out a regular newsletter is a wonderful way to send information to customers, but communication is a two way street.
Collecting information at sign up isn’t the only way to obtain valuable information from customers; there are several other methods to glean wonderful customer insights from newsletters.
Imagine Every Newsletter is a Test
Sending the same newsletter to the entire contact...
Is a paid blog review worth it?
I’m on the fence about paid blog reviews. I think one every now and again is a great way to get valuable inbound links, generate new visitors to your site, build your online brand presence and more, but you have to be careful to not rely too heavily on paid reviews.
If you are thinking about paying for a blog review, it’s important that you pick a blog that will actually help your brand.
Here are five things to look at when considering a paid blog review:
Amazing Getty Images short marketing film
Running a Digital Marketing Agency puts me in front of stock photography websites on a fairly often basis and a lot of the time when I can’t find something on iStock I’m not too sure which one to turn to next. Well, Getty Images have launched an awesome marketing video which will put them on my list next time I’m looking for some photographs.
Have a watch:
Let’s wait and see if the other stock photography houses will catch on and launch their own campaigns to try and stay ahead...
Facebook IPO: Opportunities for brands and marketers
With Facebook’s highly anticipated IPO announced on Friday, the press has been covering all kinds of depressing opinions from sceptics, pessimists, and suit-wearing Wall Street executives. Yes, it’s important to play devil’s advocate and look at the Facebook IPO from all sides, but don’t let the tidal wave of doom saying drown out the obvious: Facebook has a lot of trump cards left to play.
Financial analysts, the media and venture capital investors are poking holes in the Facebook...
Pinterest's monetisation challenges and advantages
Pinterest faces the monetisation challenges that other social platforms encounter. Unlike Facebook’s robust set of traditional demographic and interest information, Pinterest has a collection of artefacts that may have different levels of identification.
When you pin something, the enterprise may know about that product but other enterprises may know nothing, creating a real profiling challenge.
Media dollars follow eyeballs, but they need to understand who those eyeballs belong to and what they view to...
GM reassesses marketing campaign after dropping Facebook ads
General Motors has announced it is to stop advertising on Facebook after claiming their current social media marketing campaign is not influencing potential customers.
Earlier this week the global manufacturer posted a survey on its official Facebook page asking for “ways to improve our Facebook community”.
This move adds fresh fuel to the debate of social media advertising: does it actually pay off? Not according to General Motors, it appears.
Technology does not always provide consumers what they want: Simplification
Caffrey’s and Spotify’s partnership to draw in younger drinkers
Caffrey’s is hoping to “attract a lost generation of smooth ale drinkers” in a digital marketing campaign with Spotify, it has been announced.In what may appear to be two unlikely bedfellows, the Irish ale brand, headed by Molson Coors Brewery, has created four exclusive radio shows only available on the digital music service in an attempt to modernise the company image. This is the final piece of the £1 million jigsaw of Caffrey’s redesign. A print campaign was launched in last month, which included adverts in several national newspapers and magazines, as well as a...