The 10 Worst Marketing Campaigns in History!

Marketing is as much an intuition as it is a science. While research, data and technology drive successful marketing campaigns these days, the most memorable campaigns are those that rely more on intuition. A data driven campaign is smart business and mitigates risk, but an intuitive campaign often stands a better chance of being memorable and setting a new standard. However...it also stands a better chance of ruining careers and making a brand an industry laughingstock. While everyone has their own favorites, below are my picks for the 10 WORST marketing campaigns of all time.  10.Tom Ford Vaginal Fragrance Ad "Taking a page from Calvin Klein’s book, the fragrance line from Tom Ford decided to screw subtlety and launch a 2007 campaign that consisted solely of a woman with her legs spread wide, the only thing separating you from her special place being a bottle of their scent. Not sure what the message is, but the first thing that occurs to us is, 'This fragrance smells exactly like what it is covering up.'"1Sorry, I don't even feel comfortable showing the image used in this print campaign.  I have a young child.9. 7-Up Suggesting Feeding Babies the Soft Drink instead of Milk

By Brendan Hurley, 10 April 2012, 1 comment. Categories: Advertising, Campaigns.

Who will nail Social TV? #SMWF

The integration of social media into TV has not yet hit the nail on the head, according to Dan Patton, VP of digital media at MTV UK & Ireland.

Looking at how TV audiences can be bolstered using social media at #SMWF yesterday, Patton said we were yet to see a service that had tied the two together in a truly effective, innovative way.

Emma Marlow, Director of New Media, IMImobile said that trying to drive engagement through social media represented a huge...

By Matt Henkes, 28 March 2012, 1 comment. Categories: Advertising, Campaigns, Social Media Marketing.

Twitter expands Promoted Tweets on mobile

Twitter announced yesterday that it will expand its promoted tweets on mobile apps.

Promoted Tweets will now appear in user timelines on their mobile devices that Twitter feel are of relevance and interest, but from brands that the user doesn’t necessarily follow.

Advertisers will also be able to choose whether to target all platforms, or just specifics including iOS, Android or desktop.

Twitter published a blog post, which said: “For years, brands around the world have used Twitter to reach...

By Dani Millward, 21 March 2012, 0 comments. Categories: Advertising.

The evolving ad model – new opportunities for brands to get consumer attention

The evolving ad model – brands need to wake up to new opportunities to capture consumer attention

Advertising used to be based on scarcity in a world of few television channels and limited magazine pages. It was simply about broadcasting to the masses, and it was easy to know where consumer attention was focused.

Flash forward to the digital age where this mass audience now spends hours consuming media across a multitude of interactive digital outlets on the Internet, opening the door for brands to communicate...

By Richard Reeves, 14 March 2012, 0 comments. Categories: Advertising, Campaigns.

Don’t Forget to Market your Mobile App

Mobile Madness

Yes mobile apps are exciting, super exciting actually! But the reality is there are a lot of them and there are many more coming down the pipeline. Mobile apps are exactly where websites where in the mid 90′s, exploding. It is important to...

By Maciej Fita, 06 March 2012, 0 comments. Categories: Advertising.

Twitter sells old tweets to marketers - should users be worried?

There has been a lot of noise in the news about Twitter plans to expand their advertising model to mobile, but this is all very unsurprising. If anything, this distracts from a far more interesting and important development for brands using Twitter to engage with their audiences.

Twitter is offering access to its archive of billions of tweets dating back to January 2010 having recently teamed up with UK based company DataSift, giving brands the opportunity to use the data to spot shifts and trends. From sentiment...

By Sally Crimes, 05 March 2012, 0 comments. Categories: Advertising.

Upstream: Alarming consumer attitudes to excessive marketing

A new YouGov survey into the attitudes of consumers to digital advertising has revealed some alarming trends around how the explosion of digital marketing has jaded many consumers, and hinted that a shift in approach may be required by digital marketers.

Marketing Tech contributor Marco Veremis is president at UpStream, the digital response specialist that commissioned the research, and a front runner in mobile and digital advertising for over a decade. Speaking to him at

By Matt Henkes, 05 March 2012, 1 comment. Categories: Advertising, Data-driven marketing.

Twitter opens new ad platform for SMBs

Twitter has teamed up with American Express to offer a new online advertising platform for SMBs.

Launching in March, the social networking company will give $100 in free Twitter advertisements to the first 10,000 eligible small businesses.

American Express card members can also register to try out the advertising platform. Advertisers will be able to make electronic payments to the self-serve service without going through a sales team, therefore making it easier for small and medium businesses to...

By Dani Millward, 23 February 2012, 0 comments. Categories: Advertising.

Countdown to Mobile World Congress begins! #MWC12

In a week’s time mobile gurus and enthusiasts will all be flocking to the Mobile World Capital -Barcelona. For one week only, Barcelona becomes a home to Mobile World Congress (MWC) and to all of the industry’s major players, coming together to share the latest innovations on all things mobile. The mobile channel is one which continues to evolve and develop, transforming the way we connect and communicate. Every year at MWC we are witness to new exciting advancements in this space and this year...

By Marco Veremis, 20 February 2012, 0 comments. Categories: Advertising.

How to market your app effectively

We’ve seen this many times; firms invest valuable time and money in their app development, nurture their innovative idea and pour their energy into an app that they know will be revolutionary, but the market never knows about it. In fact, the market is huge, and growing rapidly, with 60,000 new apps added every month; so it can be a serious challenge to ensure your new product attracts the attention it deserves.

As the apps market approaches saturation point, getting people to notice your app can be an...

By Assaf Kolirin, 31 January 2012, 0 comments. Categories: Advertising, Advertising Technology.