The IKEA YouTube campaign is ingenious
IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.
IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following video:
The campaign goes on to launch a personalized 3D showroom on YouTube, which retrieves information from Facebook profiles...