2.1 Billion HTML5 Mobile Device Browsers by 2016

OYSTER BAY, N.Y. – By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010. While the official line from the World Wide Web Consortium (W3C) is that the HTML5 standard will not be complete until 2020, ABI Research believes 25 HTML5 features currently in development will become widely used at varying intervals within the next three to five years.  

“We expect HTML5 features in categories such as graphics, multimedia, user interactions, data...

By Otilia Otlacan, 02 August 2011, 0 comments. Categories: Advertising.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

Brilliant (but saucy) viral parody of Skittles

I love great marketing and when big brands like Skittles and the likes take chances, they’re normally a huge success. This advert is a little Not Safe For Work (NSFW), and perhaps it might offend a few of you, so if you’re against anything sexual, please just skip over this.

I had a really great laugh, there’s no nudity though.

Have a watch: 

By imod.co.za, 25 July 2011, 0 comments. Categories: Advertising, Campaigns.

Chris Brogan in blog monetization shocker!

Today’s post is about something I saw on Chris Brogan’s blog.  It left me really curious about the different opinions people have, regarding what is OK, and what is not, when it comes to blog advertising.

Monetizing this blog

This is a commercial blog, which generates 6 figures in income every year for my business.  Because...

By Jim Connelly, 10 July 2011, 0 comments. Categories: Advertising, Content Marketing.

Twitter Promoted Tweets to Enter User Streams

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool.”

Who knows if this exact exchange even took place, but what we do know is that Mark changed his mind. While Facebook users might not see pop-up ads for Mountain Dew...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Advertising, Social Media Marketing.

How much are big brands spending on online advertising?

We do love a good infographic here at iMod don’t we? Well, this one I think is good because everyone knows that online advertising has grown in leaps and bounds, but sometimes it’s hard to know just how much some of the brands are actually spending, and I think this might shock you a bit.

Does your company spend a lot of money on online advertising? If so, why not share with us how you go about deciding what to spend and what return on investment you’re getting? You don’t have to be...

By imod.co.za, 22 June 2011, 0 comments. Categories: Advertising.

Display advertising: Back with a vengance

New figures released by the European arm of the International Advertising Bureaux (AIB) point to a significant revival in the popularity of online display advertising.

With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe, according to the AIB’s annual AdEx survey.

Search, which has been the catalyst of online advertising growth in recent years, increased 15.1% in the same period across the 25 markets measured. Video, mobile and...

By Matt Henkes, 13 June 2011, 0 comments. Categories: Advertising, Commerce.

What is driving the display advertising revolution?

Display advertising has long held the promise of a 1-to-1 communication between marketers and consumers. Today, advertisers – both large and small – are getting better results through innovations that make it easier for them to find the consumer they’re looking for, and deliver a relevant message.

Display advertising is going through the biggest and most important revolution in its history. The whole category is expected to grow by 19% in 2011, with online video alone growing by 38%. This...

By imod.co.za, 10 June 2011, 0 comments. Categories: Advertising.