Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

Why marketing technology must make technical sense

Whether consumers are up to speed on technology or not, they all need to understand and react to marketing messages in order to buy goods or services, writes Richard Stephens, managing director, DirectionGroup. Getting the right reaction is key to the success of any marketing proposal and yet brands still lead and dominate their communications with ‘tech speak’, or in old marketing terms, they sell attributes rather than benefits.

Digital marketing provides brands with abundant data on each...

By contributor, 09 November 2011, 0 comments. Categories: Advertising, Campaigns.

How 1 Tweet Saved A Bookstore

Twitter Success Story Video

Listen up folks, social media is important especially when it comes from the heart. There have been many success stories with Twitter over the years and that is primarily because the site really works when you use it for its intended purpose.

In this new...

By Maciej Fita, 02 November 2011, 0 comments. Categories: Advertising, Social Media Marketing.

Direction Group: Finding the right marketing angle

Ever found yourself wracking your brains over a fresh new angle with which to promote something? How do you take a dry B2B product and spin it into an innovative brand message that not only communicates the product benefits, but grabs attention and sticks in the mind?

When the award-winning full-service agency Direction Group was approached by Plantronics, the communication technology specialist, it was exactly the quandary they found themselves facing; how do you make voice conferencing technology sexy and...

By Matt Henkes, 24 October 2011, 0 comments. Categories: Advertising, Advertising Technology.

The epic rise of online video in B2B

From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online.

The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see.

Video’s...

By Earnest, 07 October 2011, 0 comments. Categories: Advertising, Video & Audio Marketing.