The IKEA YouTube campaign is ingenious

IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.

IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following video:

The campaign goes on to launch a personalized 3D showroom on YouTube, which retrieves information from Facebook profiles...

Half Court Shot Nets Publicity for basketbal team

Portland Man Makes Half-Court Shot and Wins a New Truck

The Portland Trail Blazers were looking for a way to capitalize on the excitement of a Friday night game and garner unsolicited media coverage, all while promoting their sponsor. The solution:  an on-court promotion giving one lucky contestant the chance to attempt a half-court shot for a new Toyota vehicle!  Not only did the promotion generate  excitement in the viewing crowd, but the results had the media and fans buzzing for the remainder of the season!

The Portland Trail Blazers “Toyota Half-Court...

By Amanda Saferin, 22 August 2011, 0 comments. Categories: Advertising, Campaigns, Video & Audio Marketing.

Non-Profit Marketing in Tough Economic Times

Because we’ve done everything from brand development and event planning to fully integrated marketing communications plans for non-profits, we’ve been asked to do a number of seminar presentations dealing specifically with how non-profits should market their brands. With the economy still struggling and money tight among consumers and corporations, non-profits need extra help maximizing their fundraising and positioning themselves in a very competitive non-profit environment. So here are a few tips that have proved helpful for a number of non-profit organizations....

By BTZ Brand, 22 August 2011, 0 comments. Categories: Advertising, Advertising Technology, Email marketing, Social Media Marketing.

Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

The True Meaning of DNT

The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we set the record straight.

The conversations taking place about behavioral targeting is occurring between the wrong parties. As DNT stands today, the dialogue is...

By Otilia Otlacan, 09 August 2011, 0 comments. Categories: Advertising.

Big Brother apps coming to a mobile near you

Big Brother fans will soon be able to access their favourite housemate info, games and live coverage after Channel announced it is to launch its first apps for the iPhone, iPad and Android devices on 18 August.

The reality show, which was bought by Five last year after ten years of success on Channel 4, kicks off with ‘Celebrity Big Brother’ on Thursday 18 August with the apps’ launch set to coincide with the first broadcast, pending approval from Apple.

In addition to pre-roll ads which...

By Verity Gough, 07 August 2011, 0 comments. Categories: Advertising, Campaigns, Search Marketing.

2.1 Billion HTML5 Mobile Device Browsers by 2016

OYSTER BAY, N.Y. – By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010. While the official line from the World Wide Web Consortium (W3C) is that the HTML5 standard will not be complete until 2020, ABI Research believes 25 HTML5 features currently in development will become widely used at varying intervals within the next three to five years.  

“We expect HTML5 features in categories such as graphics, multimedia, user interactions, data...

By Otilia Otlacan, 02 August 2011, 0 comments. Categories: Advertising.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.