Google’s delayed entry into GDPR consortium puts ad-funded sites at risk
Google has delayed its entry into a consortium of ad tech companies, hampering the group’s efforts to comply with the new European law for data privacy.
The information was reported to Reuters by sources involved in the programme.
The search giant’s decision to join in August will have left some firms that use its advertising services, particularly “unwitting owners” of ad-funded websites and apps, exposed to fines.
Hundreds of ad tech companies came together to build consent...