Unilever threatens to pull ads from Facebook and Google
Unilever, one of the world’s biggest advertisers, has announced that it is considering pulling its ads from Facebook and Google in a bid to avoid platforms that “create division”.
The consumer goods multinational, which owns brands Lynx, Persil, Ben & Jerry’s and PG Tips, does not want its ads appearing on platforms that promote hate or fail to protect consumers.
Unilever is the world’s second largest marketing spender, behind Proctor and Gamble. Last year the company spent...