The key to boosting engagement: Mobile video
Smartphone penetration in the US recently passed the 50% mark and it’s a similar story in Europe. There are now nearly 110 million smartphone owners in the US alone, according to comScore.
The tablet market is also growing fast and mobile devices are claiming an ever greater share of overall web traffic.
The average amount of content people consume on their smartphone or tablet every day is rising steadily. Wi-Fi...