Email: where knowledge goes to die?

I am no DIY professional; in fact I am the opposite.

The other day I found myself tring to rewire a household plug using a kitchen knife as a screwdriver. Half the problem with my DIY skills is that I don’t have the right tools to do the job so I end up ‘making a plan’ to get the job done.

In much the same way, I have begun to recognise that in business we often are found making a plan with tools that are not...

By Mike Saunders, 03 July 2012, 0 comments. Categories: Advertising, Email marketing.

Email newsletters: the secret to knowing your customers

Email newsletters are a useful sales tool, but are highly underutilised as a way of creating conversations. Sending out a regular newsletter is a wonderful way to send information to customers, but communication is a two way street.

Collecting information at sign up isn’t the only way to obtain valuable information from customers; there are several other methods to glean wonderful customer insights from newsletters.

Imagine Every Newsletter is a Test

Sending the same newsletter to the entire contact...

By Tara Hornor, 21 June 2012, 0 comments. Categories: Advertising, Email marketing.

Is a paid blog review worth it?

I’m on the fence about paid blog reviews. I think one every now and again is a great way to get valuable inbound links, generate new visitors to your site, build your online brand presence and more, but you have to be careful to not rely too heavily on paid reviews.

If you are thinking about paying for a blog review, it’s important that you pick a blog that will actually help your brand.

Here are five things to look at when considering a paid blog review:

By Nick Stamoulis, 06 June 2012, 0 comments. Categories: Advertising, Content Marketing.

Amazing Getty Images short marketing film

Running a Digital Marketing Agency puts me in front of stock photography websites on a fairly often basis and a lot of the time when I can’t find something on iStock I’m not too sure which one to turn to next. Well, Getty Images have launched an awesome marketing video which will put them on my list next time I’m looking for some photographs.

Have a watch:

Let’s wait and see if the other stock photography houses will catch on and launch their own campaigns to try and stay ahead...

By imod.co.za, 29 May 2012, 0 comments. Categories: Advertising, Campaigns, Video & Audio Marketing.

Facebook IPO: Opportunities for brands and marketers

With Facebook’s highly anticipated IPO announced on Friday, the press has been covering all kinds of depressing opinions from sceptics, pessimists, and suit-wearing Wall Street executives. Yes, it’s important to play devil’s advocate and look at the Facebook IPO from all sides, but don’t let the tidal wave of doom saying drown out the obvious: Facebook has a lot of trump cards left to play.

Financial analysts, the media and venture capital investors are poking holes in the Facebook...

By Webtrends, 23 May 2012, 0 comments. Categories: Advertising, Commerce, Social Media Marketing.

Pinterest's monetisation challenges and advantages

Pinterest faces the monetisation challenges that other social platforms encounter. Unlike Facebook’s robust set of traditional demographic and interest information, Pinterest has a collection of artefacts that may have different levels of identification.

When you pin something, the enterprise may know about that product but other enterprises may know nothing, creating a real profiling challenge.

Media dollars follow eyeballs, but they need to understand who those eyeballs belong to and what they view to...

By Gary Angel, 22 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

GM reassesses marketing campaign after dropping Facebook ads

General Motors has announced it is to stop advertising on Facebook after claiming their current social media marketing campaign is not influencing potential customers.

Earlier this week the global manufacturer posted a survey on its official Facebook page asking for “ways to improve our Facebook community”.

This move adds fresh fuel to the debate of social media advertising: does it actually pay off? Not according to General Motors, it appears.

GM spends...

By James Bourne, 16 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.