Facebook and Twitter: Which is best for business?

Facebook and Twitter have both become integral parts of many web users’ digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.

A straight...

By Shalabh Pandey, 13 May 2013, 0 comments. Categories: Advertising, Social Media Marketing.

Monolith collects digital analytics for the real-world

Certain times technology advances in a way which can briefly shock you, before you step-back and realise this is the future. ‘Monolith’ – a hardware device which tracks your “real life” engagement from users and customers, categorising by various criteria such as gender and age, is a perfect example of one of these technologies.

The hardware side of Monolith is actually just a Microsoft Kinect housed in the company’s own grey, subtle casing – a design most likely...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Data-driven marketing.

Mobile advertising: Analysing paid search on smartphones and tablets

The popularity of smartphones and tablets has rapidly increased over the past few years, and this huge change in how people are using – and searching – the internet has forced businesses to improve and adapt their marketing strategies. Those companies who ignore the potential of mobile platforms for their business could end up losing a lot of their customers as they flock to other firms who can offer them what they want, when they want it – which, with mobiles and tablets, is all the time. Customers even...

By Ampheon, 10 April 2013, 0 comments. Categories: Advertising, Search Marketing.

How Twitter is changing the face of brand advertising #SMWF

It’s difficult to underestimate Twitter’s importance in transforming the social space. But how is Twitter maturing, and how else is the micro blogger’s influence being seen?

Speaking at Social Media World Forum Bruce Daisley, Twitter UK sales director, explained that TV and advertising also benefits.

Given that the half-life of a tweet is between six and seven minutes, the key emphasis is on real-time changes, and as a result, it’s forcing brands to change...

By James Bourne, 19 March 2013, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

The evolution of media - how things have changed

The nature of our relationship - as consumers - with media has fundamentally changed in the last 20 years, particularly in the last five.

As consumers of media in the UK, we were used to schedules and editorial.  Our ‘right to reply’ was limited to the letters pages of a newspaper, the occasional phone-in on a radio show and ten minutes on BBC 1 once a week, welcoming our ‘Points of View’.  In 2008, the US Presidential views of Twitter users were reported on TV; in 2012, The...

By Dave Katz, 14 March 2013, 0 comments. Categories: Advertising, Social Media Marketing.

Marketers must allow agencies to be creative

According to leading advertising executives, marketers and agencies need to work together in a better way to allow more time for campaigns to be creative, rather than over-relying on research and targeting data.
This thought came out of an event recently in London where concerns about marketers impeding creativity when there were budget and deadline constraints where raised.
The discussion was based on the concept that what’s often lost in the process with most ads is that they are overanalysed and...

By Gareth Crew, 28 February 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns.