Naked Prince Harry in Vegas: An opportunity seized by some brands

One of the things that many marketers and advertisers often lack is spontaneity, and miss the ability to react to current news and activity. Many brand teams get stuck into scheduling and longer term planning.

It is something that has to change as consumers live in a world of immediacy, and expect their brands to as well. Things that happen to consumers are immediately reported, discussed and passed around on social...

By Gary Bembridge, 30 August 2012, 1 comment. Categories: Advertising, Advertising Technology, Campaigns.

Analysing the growing importance of M-commerce

Spending on Internet advertising continues to grow faster than all other forms of advertising. According to Nielsen’s quarterly Global AdView Pulse report, advertisers spent 12.1% more on Internet advertising than they did 12 months ago.

Overall global spending on advertising was £81.8 billion in Q1 2012, up 3.1% on the same period last year. Interestingly, the biggest increase came from Internet advertising,...

By Biljana Dimovska, 09 August 2012, 0 comments. Categories: Advertising, E-Commerce.

Why is using Olympic stars in ads risky? #London2012

A series of ads using successful and popular Olympic Athletes shows the the risks of using a great Athlete in your ads. And the importance of great casting to make an idea work. Or writing an ad to meet the limitations and strengths of that individual is of paramount importance.Dame Kelly Holmes, won 2 Gold medals at the Sydney Olympics for the UK and became a bit of a hero. She holds a soft spot in the heart of the UK population.So using her to endorse the importance of eating breakfast (a social message to say everyone performs better...

By Gary Bembridge, 26 July 2012, 0 comments. Categories: Advertising, Campaigns.

Opera: Rich media and iOS most lucrative for mobile advertising

Rich media mobile advertising has seen a rapid increase in popularity among marketers over the last six months, according to a new industry report from Opera Software.

Opera, probably most well known for its virtually ubiquitous mobile browsing services, had made a quiet splash in the mobile advertising space after paying out around $100m on a series of acquisitions like Mobile Theory, AdMarvela and 4th Screen Adverising.

The firm now claims to have dished out over $240m to mobile publishers, serving over 35bn ad...

By Matt Henkes, 20 July 2012, 0 comments. Categories: Advertising.

How marketing can prosper in the 'Do Not Track' world

Microsoft’s recent announcement that ‘DO NOT TRACK’ would become the default setting in IE10 has been met with predictable dismay by most corners of the digital marketing industry. Understandable, given that cookie-based tracking mechanisms have, in the last five years, become the norm for marketers, publishers, and the technology providers that supply them.

The digital marketing process has become unsubtle and downright creepy in some cases, and it’s no wonder that we are seeing a...

By Henry Lawson, 11 July 2012, 0 comments. Categories: Advertising, Data-driven marketing.

How to harness the latest display ad technology

The online advertising market in Europe has risen to a total value of €20.9 billion annually with a year-on-year growth of 14.5 per cent[1]. It’s growing fast, but it could be growing faster. All of us in the online display advertising industry will tell you the same; as innovation within display continues to evolve at such a rate of...

By Gustav Mellentin, 09 July 2012, 0 comments. Categories: Advertising, Programmatic.

Email: where knowledge goes to die?

I am no DIY professional; in fact I am the opposite.

The other day I found myself tring to rewire a household plug using a kitchen knife as a screwdriver. Half the problem with my DIY skills is that I don’t have the right tools to do the job so I end up ‘making a plan’ to get the job done.

In much the same way, I have begun to recognise that in business we often are found making a plan with tools that are not...

By Mike Saunders, 03 July 2012, 0 comments. Categories: Advertising, Email marketing.