Tumblr launches paid adverts for businesses

Tumblr has announced it will introduce paid advertisements for brands and businesses.

The blogging platform will sell branded blog posts under its existing ‘Radar’ function.

The tool currently showcases the most popular blog posts on the website, but will also feature the paid adverts.

Tumblr already has branded blogs, including IMB and EMI Music, but this is the first time the platform has offered a way to get content promoted.

Tumblr’s founder, David Karp, announced the new service during...

By Dani Millward, 19 April 2012, 0 comments. Categories: Advertising, Campaigns, Content Marketing.

Push versus Pull Marketing: Is Your Company Using Both Strategies?

This is a guest post by Amanda DiSilvestro of Business.com

Lately the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you don’t know whether you are pushing or pulling your customers, consider some of the major differences...

By Nick Stamoulis, 12 April 2012, 0 comments. Categories: Advertising, Content Marketing, Social Media Marketing.

The 10 Worst Marketing Campaigns in History!

Marketing is as much an intuition as it is a science. While research, data and technology drive successful marketing campaigns these days, the most memorable campaigns are those that rely more on intuition. A data driven campaign is smart business and mitigates risk, but an intuitive campaign often stands a better chance of being memorable and setting a new standard. However...it also stands a better chance of ruining careers and making a brand an industry laughingstock. While everyone has their own favorites, below are my picks for the 10 WORST marketing campaigns of all time.  10.Tom Ford Vaginal Fragrance Ad "Taking a page from Calvin Klein’s book, the fragrance line from

By Brendan Hurley, 10 April 2012, 1 comment. Categories: Advertising, Campaigns.

Who will nail Social TV? #SMWF

The integration of social media into TV has not yet hit the nail on the head, according to Dan Patton, VP of digital media at MTV UK & Ireland.

Looking at how TV audiences can be bolstered using social media at #SMWF yesterday, Patton said we were yet to see a service that had tied the two together in a truly effective, innovative way.

Emma Marlow, Director of New Media, IMImobile said that trying to drive engagement through social media represented a huge...

By Matt Henkes, 28 March 2012, 1 comment. Categories: Advertising, Campaigns, Social Media Marketing.

Twitter expands Promoted Tweets on mobile

Twitter announced yesterday that it will expand its promoted tweets on mobile apps.

Promoted Tweets will now appear in user timelines on their mobile devices that Twitter feel are of relevance and interest, but from brands that the user doesn’t necessarily follow.

Advertisers will also be able to choose whether to target all platforms, or just specifics including iOS, Android or desktop.

Twitter published a blog post, which said: “For years, brands around the world have used Twitter to reach...

By Dani Millward, 21 March 2012, 0 comments. Categories: Advertising.

The evolving ad model – new opportunities for brands to get consumer attention

The evolving ad model – brands need to wake up to new opportunities to capture consumer attention

Advertising used to be based on scarcity in a world of few television channels and limited magazine pages. It was simply about broadcasting to the masses, and it was easy to know where consumer attention was focused.

Flash forward to the digital age where this mass audience now spends hours consuming media across a multitude of interactive digital outlets on the Internet, opening the door for brands to communicate...

By Richard Reeves, 14 March 2012, 0 comments. Categories: Advertising, Campaigns.

Don’t Forget to Market your Mobile App

Mobile Madness

Yes mobile apps are exciting, super exciting actually! But the reality is there are a lot of them and there are many more coming down the pipeline. Mobile apps are exactly where websites where in the mid 90′s, exploding. It is important to...

By Maciej Fita, 06 March 2012, 0 comments. Categories: Advertising.

Twitter sells old tweets to marketers - should users be worried?

There has been a lot of noise in the news about Twitter plans to expand their advertising model to mobile, but this is all very unsurprising. If anything, this distracts from a far more interesting and important development for brands using Twitter to engage with their audiences.

Twitter is offering access to its archive of billions of tweets dating back to January 2010 having recently teamed up with UK based company DataSift, giving brands the opportunity to use the data to spot shifts and trends. From sentiment...

By Sally Crimes, 05 March 2012, 0 comments. Categories: Advertising.

Upstream: Alarming consumer attitudes to excessive marketing

A new YouGov survey into the attitudes of consumers to digital advertising has revealed some alarming trends around how the explosion of digital marketing has jaded many consumers, and hinted that a shift in approach may be required by digital marketers.

Marketing Tech contributor Marco Veremis is president at UpStream, the digital response specialist that commissioned the research, and a front runner in mobile and digital advertising for over a decade. Speaking to him at

By Matt Henkes, 05 March 2012, 1 comment. Categories: Advertising, Data-driven marketing.