Twitter Promoted Tweets to Enter User Streams

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool.”

Who knows if this exact exchange even took place, but what we do know is that Mark changed his mind. While Facebook users might not see pop-up ads for Mountain Dew...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Advertising, Social Media Marketing.

How much are big brands spending on online advertising?

We do love a good infographic here at iMod don’t we? Well, this one I think is good because everyone knows that online advertising has grown in leaps and bounds, but sometimes it’s hard to know just how much some of the brands are actually spending, and I think this might shock you a bit.

Does your company spend a lot of money on online advertising? If so, why not share with us how you go about deciding what to spend and what return on investment you’re getting? You don’t have to be...

By, 22 June 2011, 0 comments. Categories: Advertising.

Display advertising: Back with a vengance

New figures released by the European arm of the International Advertising Bureaux (AIB) point to a significant revival in the popularity of online display advertising.

With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe, according to the AIB’s annual AdEx survey.

Search, which has been the catalyst of online advertising growth in recent years, increased 15.1% in the same period across the 25 markets measured. Video, mobile and...

By Matt Henkes, 13 June 2011, 0 comments. Categories: Advertising, Commerce.

What is driving the display advertising revolution?

Display advertising has long held the promise of a 1-to-1 communication between marketers and consumers. Today, advertisers – both large and small – are getting better results through innovations that make it easier for them to find the consumer they’re looking for, and deliver a relevant message.

Display advertising is going through the biggest and most important revolution in its history. The whole category is expected to grow by 19% in 2011, with online video alone growing by 38%. This...

By, 10 June 2011, 0 comments. Categories: Advertising.

WPP’s GroupM steps up war on pirate sites

GroupM has blocked more than 2,000 US websites from displaying its ad content for displaying pirated content.

The media buying arm of marketing and advertising behemoth WPP Group has effectively cut these sites off from the massive online marketing spend of some of America’s biggest digital advertisers, brands like Ford, Unilever, Dell and Colgate.

Legislation aimed at shutting down sites that steal content has struggled to make it through the US Congress, but GroupM has compiled the blacklist in a bid...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Commerce.

How to increase ROI on PPC Facebook ads

A study from TBG Digital has suggested that advertisers can significantly boost ROI on Facebook advertising by incorporating social context into their campaigns.

TBG tested social context ads, which list friend endorsements, detailing which of the users friends ‘like’ the specific Facebook page, group, event, or application that’s advertised, against ads with no social context.

The study revealed that social context resulted in a 29% reduction in CPC for advertisers. The data came from a...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Paid Search, Search Marketing, Social Media Marketing.

Embedded ad sitelinks now appearing within Google AdWords PPC ads

Today Google has introduced a new feature of Ad Sitelinks - embedded ad sitelinks - which brings targeted links to within the advert itself. e.g...

How does it work? There are no additional lines available for the ad text. Alternatively, text in your advert that exactly matches one or more of your existing sitelink extensions in that campaign will automatically be linked with that sitelink’s URL....

By Gareth Morgan, 08 June 2011, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

Google AdWords showing URLs in top 3 advert headlines

Something we noticed this morning is Google AdWords showing a URL in the headline of an advert:

It looks like Google is:

1. Only adding the URL to the headings of the top 3 adverts2. Not adding the URL if the advert is taking advantage of the recent 'top ad' layout (where the first line of the body becomes the second half of the heading)3. Not taking space or characters away from the headline to add the...

By Gareth Morgan, 16 May 2011, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

Good news for online advertisers: Geo-targeting is set to get a lot smarter

A bugbear of Pay Per Click advertisers across the globe is how inaccurate geo-targeting can be. The thought of being able to display adverts to internet users in a tightly set location is ideal for local businesses but the unfortunate reality is that platforms like Google AdWords haven’t been able to accurately serve adverts a lot of the time.

Geo-targeting to date has mainly been based on the location of a users’ Internet Service Provider. This can often be very different to where that user...

By Gareth Morgan, 09 April 2011, 0 comments. Categories: Advertising.

The Interflora vs. M&S case: What the ruling could mean for Google AdWords and its advertisers

A recommendation made by the Advocate General of the European Court of Justice (ECJ) could lead to restrictions on bidding on competitors' brand names and trademarks in Google AdWords.

The adviser recommended that the ECJ should rule against Marks & Spencer for bidding on keywords such as "interflora" as well as variations including misspellings of the trademark and phrase versions including "interflora flowers."

Interflora, who started taking legal action against Marks & Spencer

By Gareth Morgan, 25 March 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.