Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

The True Meaning of DNT

The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we set the record straight.

The conversations taking place about behavioral targeting is occurring between the wrong parties. As DNT stands today, the dialogue is...

By Otilia Otlacan, 09 August 2011, 0 comments. Categories: Advertising.

Big Brother apps coming to a mobile near you

Big Brother fans will soon be able to access their favourite housemate info, games and live coverage after Channel announced it is to launch its first apps for the iPhone, iPad and Android devices on 18 August.

The reality show, which was bought by Five last year after ten years of success on Channel 4, kicks off with ‘Celebrity Big Brother’ on Thursday 18 August with the apps’ launch set to coincide with the first broadcast, pending approval from Apple.

In addition to pre-roll ads which...

By Verity Gough, 07 August 2011, 0 comments. Categories: Advertising, Campaigns, Search Marketing.

2.1 Billion HTML5 Mobile Device Browsers by 2016

OYSTER BAY, N.Y. – By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010. While the official line from the World Wide Web Consortium (W3C) is that the HTML5 standard will not be complete until 2020, ABI Research believes 25 HTML5 features currently in development will become widely used at varying intervals within the next three to five years.  

“We expect HTML5 features in categories such as graphics, multimedia, user interactions, data...

By Otilia Otlacan, 02 August 2011, 0 comments. Categories: Advertising.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (, has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

Brilliant (but saucy) viral parody of Skittles

I love great marketing and when big brands like Skittles and the likes take chances, they’re normally a huge success. This advert is a little Not Safe For Work (NSFW), and perhaps it might offend a few of you, so if you’re against anything sexual, please just skip over this.

I had a really great laugh, there’s no nudity though.

Have a watch: 

By, 25 July 2011, 0 comments. Categories: Advertising, Campaigns.

Chris Brogan in blog monetization shocker!

Today’s post is about something I saw on Chris Brogan’s blog.  It left me really curious about the different opinions people have, regarding what is OK, and what is not, when it comes to blog advertising.

Monetizing this blog

This is a commercial blog, which generates 6 figures in income every year for my business.  Because...

By Jim Connelly, 10 July 2011, 0 comments. Categories: Advertising, Content Marketing.