Direction Group: Finding the right marketing angle

Ever found yourself wracking your brains over a fresh new angle with which to promote something? How do you take a dry B2B product and spin it into an innovative brand message that not only communicates the product benefits, but grabs attention and sticks in the mind?

When the award-winning full-service agency Direction Group was approached by Plantronics, the communication technology specialist, it was exactly the quandary they found themselves facing; how do you make voice conferencing technology sexy and...

By Matt Henkes, 24 October 2011, 0 comments. Categories: Advertising, Advertising Technology.

The epic rise of online video in B2B

From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online.

The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see.

Video’s...

By Earnest, 07 October 2011, 0 comments. Categories: Advertising, Video & Audio Marketing.

How to Create an Effective Pay-Per Click Campaign that Actually Works!

As most everyone knows, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean a lot of money goes straight down the drain.

However, if you do it correctly, the rewards are plentiful.

The nice thing about AdWords is, you can set up an account in five minutes or less and start seeing results right away. You can also replace it immediately with something new if your ads aren’t working.

Another...

By Richard Hughes, 28 September 2011, 0 comments. Categories: Advertising, Advertising Technology, Search Marketing.