Which browser has the best advertising CTR? [infographic]

A new piece of research from Chitika Insights has given a surprising verdict: Opera browser users click on the most ads, with Safari in second place.

The research, which covered “hundreds of millions of U.S and Canadian online ad impressions”, found that Opera on average had a click through rate (CTR) of 2.12%, with Safari Mobile (1.54%) and Internet Explorer (1.14%) comprising the top three. Chrome came last with 0.54% CTR – 0.51% for iOS.

Perhaps surprisingly, the CTR acronym was only recognised by 77%...

By James Bourne, 15 November 2012, 0 comments. Categories: Advertising.

3 ways publishers and advertisers can optimise display ad strategy

The online display industry is attracting some deserved attention, following figures from Forrester which predict that the marketing investment in this space will increase by 17 per cent year on year in the US until 2017 – closely followed by Europe.

Obviously, marketers want to maximise return on investment on their increased online display investment, while publishers need to maximise the new opportunities presented to them as a result. Against this backdrop, a win-win situation can be engineered for...

By Spyro Korsanos, 12 November 2012, 0 comments. Categories: Advertising, Automation.

Adform: Increased support for mobile in online advertising

Rich media and mobile the two key trends for online advertising

According to research from online marketing specialists Adform, mobile is the area most likely area to fuel investment into online display marketing campaigns in the next 12 months.

The responses came from digital marketers polled at the ad:tech conference in London, and the results showed the increasing part mobile has to play in marketing. Mobile topped the polls with 33% of respondents citing it, with social media (23%) and online video (8%)...

By James Bourne, 17 October 2012, 0 comments. Categories: Advertising.

Email marketing: Why do female senders perform better that males?

Not only do women have neater handwriting than their male colleagues, new research suggests that automated email campaigns perform significantly better when the sender is female, according to a study involving over 13 million email recipients.

The report, from CleverTouch marketing, showed that, on average, emails sent from women achieved an 18% click through, as opposed to just 10% where the sender was a man. Emails sent from a generic address achieved even better results, averaging over 23% click...

By Matt Henkes, 11 October 2012, 0 comments. Categories: Advertising, Data-driven marketing, Email marketing.

Ryder Cup sky tweets: How Paddy Power ambushed #TeamUS at Medinah

Irish bookmaker Paddy Power posted the world's first ‘sky tweets’ in a guerrilla campaign designed to share messages of support to #TeamEurope golfers who were competing in the 2012 Ryder Cup at the Medina Country Club in Illinois.

The bookmaker hired 5 stunt planes to fly at 10,000ft above the course to tweet up to 60 specially selected messages - some in support of the European golfers, while others just taunting their American counterparts.

Some of the tweets, which were visible from more than...

By Julio Romo, 05 October 2012, 0 comments. Categories: Advertising, Advertising Technology.

#AppsWorld preview: Why “spray and pray” banners just don’t cut it on mobile

As the mobile sphere continues to open up, the opportunities for marketers and advertisers to build brand awareness and emphasise their message opens up with it.

Marketing Tech spoke to Jason Armitage, senior consumer research analyst for digital media and applications at Yankee Group, and James Chandler, head of mobile at Mindshare ahead of their appearance at Apps World, to get an insight into how mobile can fit into an overall marketing blueprint.

A recurrent theme from both men...

By James Bourne, 10 September 2012, 0 comments. Categories: Advertising.

The key to boosting engagement: Mobile video

Smartphone penetration in the US recently passed the 50% mark and it’s a similar story in Europe. There are now nearly 110 million smartphone owners in the US alone, according to comScore.

The tablet market is also growing fast and mobile devices are claiming an ever greater share of overall web traffic.

The average amount of content people consume on their smartphone or tablet every day is rising steadily. Wi-Fi...

By Markus Bäckström, 05 September 2012, 0 comments. Categories: Advertising, Video & Audio Marketing.