Which browser has the best advertising CTR? [infographic]
A new piece of research from Chitika Insights has given a surprising verdict: Opera browser users click on the most ads, with Safari in second place.
The research, which covered “hundreds of millions of U.S and Canadian online ad impressions”, found that Opera on average had a click through rate (CTR) of 2.12%, with Safari Mobile (1.54%) and Internet Explorer (1.14%) comprising the top three. Chrome came last with 0.54% CTR – 0.51% for iOS.
Perhaps surprisingly, the CTR acronym was only recognised by 77%...