Payment issues affect majority of affiliates and publishers

A survey by payment automation company Tipalti of 150 publishers and affiliates has found that the majority have faced some form of payment issues with an advertising network.

69% of respondents are currently ready to drop an advertising network, or have already dropped one, due to problems with payment.

Publishers and affiliate marketers operate in a competitive and crowded marketplace, where there are over 500,000 different media buying destinations for advertisers. This also means that publishers are...

By Colm Hebblethwaite, 13 July 2017, 0 comments. Categories: Advertising, Publishing.

Qatar Airways scores a viral hit

Qatar Airways has managed to go viral with its latest social media campaign, which has been viewed by a massive 54 million people.

As usual with this kind of campaigns, it is unlikely to be just the advertising message that has contributed to the widespread visibility of the campaign. The secret to viral success remains hard to pin down.

The ‘No Borders, Only Horizons’ video has so far been watched 50 million times on the company’s Facebook page,...

By Colm Hebblethwaite, 11 July 2017, 0 comments. Categories: Advertising, Social Media Marketing.

Game changer: The iPhone celebrates its 10th anniversary

A decade ago the world was a very different place. A young website called Youtube had been founded two years earlier and the 6th edition of the iPod was the must-have consumer product.

Until a certain, era-defining product called the iPhone dropped into the hands of consumers on this very day 10 years ago.

It can be difficult to recall exactly what life was like back in the pre-smartphone dark ages, such is the seismic changes that have followed since 2007.

In 2017 there are around 2.39 billion smartphone...

By Colm Hebblethwaite, 29 June 2017, 0 comments. Categories: Advertising, Branding, Mobile Marketing.

Is this the end of pre-roll video ads?

The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format.

Trendsetter Facebook is maintaining its long-held stance that pre-roll has no place on the social network, despite its imminent rollout of mid-roll ads that will allow content creators to monetise video.

At the same time Google is limiting the use of

By Estelle Reale, 15 June 2017, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Teens switching to ‘on demand’ instead of live TV

A study of the viewing habits of children and teenagers in the UK highlights a number of important shifts in the way media is consumed.

The research, carried out by MediaCom, shows that a third of teenagers regularly view TV content on their smartphones. This has risen from 25% in 2016.

On demand services are increasingly popular amongst younger consumers, with 38% saying this method is the way they watch most of their programmes.

One of the factors underpinning this trend could be growing smartphone...

By Colm Hebblethwaite, 14 June 2017, 0 comments. Categories: Advertising.

Where next for flexible branding?

Branding styles and trends are ever changing – from the hand painted calligraphic signs of the forgotten age to neon, ever-moving brands of today.

Every few years a new style comes into fashion (or more often, back into fashion). 

Flexible identities is the trend that’s been developing in the last four to five years. Every few months you’ll see an article labelling it as the future of branding. But is it really?

Let’s find...

By Nick Pomeroy, 14 June 2017, 0 comments. Categories: Advertising, Branding.

Tilt and shake: Taking smartphone advertising up a level

As another year brings new devices from Samsung, Apple and Google and others, smartphones continue to be ubiquitous in the modern world.

As such, today’s consumers are very used to the idea of advertising being delivered through their favourite devices. We’re used to swiping, tapping and pinching to view content that interests us.

However, when it comes to the creatives behind these campaigns, there are far more engaging ways for brands to interact with their...

By Rob Garber, 02 June 2017, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

Server-side header bidding is the future for video advertising

Ever since Google revealed it would be launching its own server-side header bidding product last year, the industry has been buzzing with predictions that traditional browser-side header bidding is 'dead.’

And for once, it looks like the conjecture may be about to become fact.

New technology has emerged to create a faster, sleeker version of header bidding — capable of running video ad units smoothly and resolving early latency issues that slowed...

By Alex Bornyakov, 25 May 2017, 0 comments. Categories: Advertising.

Is this the end of the display ad?

A new report by Forrester claims that the current ad model has lost its effectiveness and CMO’s should shift spending to relationship building.

The report, titled The End of Advertising As We Know It argues that ‘society doesn’t need advertising like it used to.’ The current interruption-driven model of display ads is being usurped by new digital tools and less receptive consumers.

So, what is going to replace the current model?

The system worked – for a while

In many ways, advertising has...

By Colm Hebblethwaite, 23 May 2017, 1 comment. Categories: Advertising, Advertising Technology.

Marketers consistently overestimate success of ad campaigns - Adobe Digital

Marketers and consumers have different ideas about what constitutes relevant online advertising, and the gap is growing according to Adobe Digital Insights.

The research, based on data from over 1000 consumers and 300 marketers in Western Europe, found that many marketers are overestimating the success of their campaigns.

In Germany for instance, 69% of marketers report that they are delivering relevant ads, while only 49% of consumers agreed.

In the UK the picture is a little more pessimistic. Just under...