Real world measurement features sends Snapchat ad spend soaring 73%
A number of new offline features introduced by Snapchat have added value to advertisers, and led to the company having a mammoth Q3 2017.
According to data science and media technology firm 4C Insights, the social media company’s ad spend rocketed up by 73%. Instagram, which also implemented new features, saw its ad spend up 55% in the third quarter of the year.
4C analysed around $250 million in media spend from over 1,000 brands managed through its platform. Across the broad, there was a 31% increase...