Payment issues affect majority of affiliates and publishers
A survey by payment automation company Tipalti of 150 publishers and affiliates has found that the majority have faced some form of payment issues with an advertising network.
69% of respondents are currently ready to drop an advertising network, or have already dropped one, due to problems with payment.
Publishers and affiliate marketers operate in a competitive and crowded marketplace, where there are over 500,000 different media buying destinations for advertisers. This also means that publishers are...