Facebook looking to remove ad relevance score to come up with more ‘actionable’ metrics
How relevant is relevant when it comes to advertising, exactly? Facebook is hoping to have the answer to this question with an update of its metrics.
The social giant is updating three of its ad metrics, focusing on improving relevance and reach as well as eschewing some of its lesser-used options.
The updated, more ‘granular’ ad relevance diagnostics, will focus on three...