Salesforce snaps up Israeli cloud-based AI group Datorama for $800m

Salesforce has announced the acquisition of Israel-based Datorama, a cloud-based AI (artificial intelligence) company.

While terms of the deal weren’t disclosed, reports suggest the deal could be worth approximately $800m (£602m), as the US sales and marketing cloud tech giant looks to keep pace with rivals such as Adobe and Oracle.

Datorama enables more than 3,000 leading global agencies and brands - including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare, make sense of...

By Mark Jones, 17 July 2018, 0 comments. Categories: Advertising, CRM, Customer Experience, Data Science.

When AI misses the mark: The unlikely casualties of Facebook’s political ad filter

Following its time in the public petri dish over Cambridge Analytica and implications that Russia-backed content on its platform had an influential effect on the US election results, you can’t blame Facebook for being a tad overcautious.

As part of its recently rolled-out political ad policies which requires all political advertisements to undergo verification and feature listed details of the buyer, the social network employs an artificial intelligence (AI) system to identify politically-fuelled ads...

By Mark Jones, 10 July 2018, 0 comments. Categories: Advertising, Advertising Technology, S-Commerce, Social Media Marketing.

How to keep up in the era of digital progression

Technological innovation has transformed the way we work, play, interact, and behave.

Consider this: in 1995, there were 16 million internet users worldwide; today that figure tops four billion. Mass web adoption has driven improvements from healthcare to financial services, but along with this innovation has come higher expectations among consumers for personalised communications, products, and services.

For some marketers, digital disruption has moved too quickly. Alongside...

By Vanessa Tadier, 05 July 2018, 0 comments. Categories: Advertising, Advertising Technology, Data-driven marketing.

Google’s delayed entry into GDPR consortium puts ad-funded sites at risk

Google has delayed its entry into a consortium of ad tech companies, hampering the group’s efforts to comply with the new European law for data privacy.

The information was reported to Reuters by sources involved in the programme.

The search giant’s decision to join in August will have left some firms that use its advertising services, particularly “unwitting owners” of ad-funded websites and apps, exposed to fines.

Hundreds of ad tech companies came together to build consent...

How to facilitate the return of storytelling in advertising

Storytelling in advertising is nothing new. From the eighties’ Nescafe Gold Blend commercials featuring the romance of Tony and Sharon, to the noughties’ BT family ads that followed the domestic trials of Adam and Jane, the most memorable TV campaigns took years to build characters that audiences could relate to and care about.

But the art of storytelling is disappearing. Creators of TV ads such as the John Lewis Always a Woman, and more recently the

By Andrew Buckman, 19 June 2018, 0 comments. Categories: Advertising, Content Marketing.

Mobile advertising to win third of global budgets by 2020

Mobile advertising is on track to account for 30.5% of global spend by 2020 to total $187bn (£142bn), according to Zenith’s Advertising Expenditure Forecasts, published yesterday (June 19).

That figure is more than double the $88bn spend predicted on desktop advertising and just $5bn shy of television. By 2021, however, mobile advertising is expected to “comfortably” overtake TV.

This cosmic rise is a direct result of consumers switching out the desktop for the anywhere-anytime...

By Mark Jones, 19 June 2018, 0 comments. Categories: Advertising, Mobile Marketing, Publishing.

Unilever’s top marketer says influencer fraud requires ‘urgent action’

As we’ve seen within the last year, the big-spending FMCG giants have demonstrated some hefty lobbying power when it comes to holding the digital marketing industry to account. This time, they’re getting tough on influencer marketing.

At Cannes Lions today (June 18), Unilever’s chief marketing and communications officer, Keith Weed, said that the growing influencer marketing industry was at a pivotal stage and that its members must take “urgent action” in order to rebuild...

By Mark Jones, 18 June 2018, 0 comments. Categories: Advertising, Branding, E-Commerce, Social Media Marketing.

LinkedIn rolls out Carousel Ads to ‘humanise’ B2B marketing

In similar fashion to its consumer-facing counterparts, B2B social network LinkedIn has launched Carousel Ads, allowing advertisers to display up to 10 customised, swipeable cards within one ad.

According to a blog post by product manager, Rohin Rajiv, the company hopes the update will “humanise” B2B marketing efforts and add a little colour to an otherwise non-too-descript news feed, encouraging users to engage with brands on both desktop and mobile.

By Mark Jones, 12 June 2018, 0 comments. Categories: Advertising, S-Commerce, Social Media Marketing.

UK marketers are picking up Weibo, WeChat & QR codes to target fast-growth regions

When it comes to digital marketing, there are no longer any borders, but are marketers equipped for effective advertising overseas?

A new UK-based report by Rakuten Marketing has revealed that nine in 10 marketers (89%) are now managing international marketing campaigns as companies pursue overseas growth opportunities in the borderless age of digital.

Of that majority chunk, 55% are active within Europe and an additional 14% are operating further afield.

But while digital allows for more or less unbridled...

By Mark Jones, 12 June 2018, 0 comments. Categories: Advertising, Advertising Technology, S-Commerce.

Why we need to use tech to amplify human ambition – rather than turn it off

Stop me if you are still in helplessly in love with the culture and practices of 80s adland, but there’s an inherent decadence in the agency sector these days, as technology surges on and humans lag behind. And it’s not helping anyone.

You can see it on the media side, where so many seem to switch on the tech and go to lunch, not worrying about the detail, because it’s all clever stuff and if it doesn’t get the job done, the offline media probably will. That’s the seductive peril...

By Dan Thwaites, 08 June 2018, 0 comments. Categories: Advertising, Branding, Content Marketing, Customer Experience.