UK marketers are picking up Weibo, WeChat & QR codes to target fast-growth regions
When it comes to digital marketing, there are no longer any borders, but are marketers equipped for effective advertising overseas?
A new UK-based report by Rakuten Marketing has revealed that nine in 10 marketers (89%) are now managing international marketing campaigns as companies pursue overseas growth opportunities in the borderless age of digital.
Of that majority chunk, 55% are active within Europe and an additional 14% are operating further afield.
But while digital allows for more or less unbridled...