Why marketers need to delve deeper than retargeting to stay relevant
Imagine a 46-year-old married father of two being approached by a shop assistant to talk about this season’s range of dresses, or an 80-year-old lady about the latest football boots.
They may be highly unlikely to want to know more or make a purchase, and it might even cause annoyance.
Likewise, they may feel slightly peeved if during their next holiday they were disturbed by someone trying to sell them a stay in the exact same hotel they were currently staying in.
They would also consider it a little...