UK consumers prefer personalisation over promotions
As the chaos of Black Friday erupts over in the Atlantic, UK consumers are by all accounts enjoying a more sedate end to the working week.
In fact, the yearly sales bonanza has so far to take off in the UK in the same way that it has in America.
New research from Harris Interactive provides one big possible reason for this. The study, carried out on behalf of Sizmek, seems to show a major preference for personalised digital ads over one-off discounts or promotions. 40% of the consumers surveyed were not...