UK ad viewability hits three year high
According to a report from ad verification company Meetric, the viewability of UK ads has hit its highest level since Q2 2014.
The IAB defines ad viewability as a measurement of whether a display ad has the opportunity to be seen. So, for a desktop standard banner, the minimum threshold for viewability is 50% of the creative asset are being in view for at least one second. For a desktop video, half of the creative asset should be in view for at least for two consecutive seconds.
According to the Meetrics...