91% of online shoppers see too many ads on social media

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers.

In response to social media advertising, over a third (37%) have blocked specific advertising and 35% have unfollowed a brand in the past 12 months.

Excessive ads on social media can lead to ad fatigue, potentially disengaging consumers and even leading to a negative brand perception. The study...

Pipeline360 launches display advertising platform

Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns.

The platform includes features that leverage the power of AI and first-party data segments to scale campaign reach for customers. 

According to Pipeline360 and Demand Metric’s recent The State of B2B Pipeline Growth study,...

86% of UK SMBs recognise the potential in advertising for attracting new customers

UK SMBs are benefitting from the positive impact of advertising as they look to expand both at home and internationally.

This is according to a study by Amazon Ads that found that nearly nine in 10 (86%) said that their current advertising strategy is successful in acquiring new customers while more than three quarters (76%) said it had helped them to expand their UK business. More than half (54%) said that advertising had helped them grow their business internationally within...

EU cracks down on Temu and Shein: Compliance with DSA under scrutiny

The European Commission has launched a decisive move against popular Chinese online marketplaces Temu and Shein, demanding detailed explanations of their adherence to the Digital Services Act (DSA).

This action follows a complaint from consumer organisations and marks a significant step in the EU's efforts to regulate digital platforms and protect consumers from deceptive practices and illegal products.

In a June 28, 2024 statement, the Commission sent Requests for...

Shopify broadens its AI feature suite to engage more businesses

Shopify broadens its AI feature suite to engage more businesses

Canadian e-commerce platform Shopify has made its AI-backed tools more widely available in a push to expand the types of services it offers.

The company unveiled this expansion at its biannual product event on Monday, making Sidekick more accessible and enhancing its suite of features with an improved image generation tool to increase its appeal and drive revenue.

One exciting piece of news is that this editing tool will now also work on mobile devices and has been...

IRCODE’s adtech solution merges physical and digital advertising worlds

Technology firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world.

Utilising advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing campaign image. It can programme visuals to unlock exclusive experiences, product...

49% of consumers believe they can distinguish between traditional and AI ads on CTV

49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.

That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and preferences towards the use of AI in CTV advertising.

Ed Wale, VP International at LG Ad Solutions, said: “Consumer appreciation...

WACL, Snap, YouTube and Pinterest call for better representation of women in advertising

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, has launched a creative campaign as part of its ongoing Represent Me initiative.

The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry. 

There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling...

Brand discovery via social media overtakes search engines and TV ads

Social media app logos.

Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). 

This is according to the latest Social Media Trends Report from consumer research company GWI, which highlights the evolving habits, thoughts, feelings and actions of social media scrollers.  

TikTok is key...

43% of Gen Z think ads in games ruin the experience

The ZBD Gen Z Gamer Study has shed light on the central role that video gaming plays in how 18-25 year olds play, socialise, express themselves and engage with brands and influencers.

Based on a survey of more than 2,000 Gen Z gamers in the US, the study is a deep dive exploration of what shapes Gen Z behavior, with invaluable insights for brands, advertisers, game developers and publishers. 

It is estimated Gen Z’s spending power is upwards of $360bn in the US...