Video: How do you define your brand?

This week’s Slice of Advice Q comes from Bonnie Bradshaw, a motivational youth speaker. She writes “When someone asks me what is my Brand I don’t have a clue what to say!”

As I tell her in the video below, don’t get all wrapped around the axle about defining brand. Brand is simply your reputation, it’s what you’re known for. It’s your hook that differentiates you from the thousands selling what you’re selling. Brand can be based on a lot of factors that...

By Maria Ross, 23 August 2011, 0 comments. Categories: Advertising Technology.

Non-Profit Marketing in Tough Economic Times

Because we’ve done everything from brand development and event planning to fully integrated marketing communications plans for non-profits, we’ve been asked to do a number of seminar presentations dealing specifically with how non-profits should market their brands. With the economy still struggling and money tight among consumers and corporations, non-profits need extra help maximizing their fundraising and positioning themselves in a very competitive non-profit environment. So here are a few tips that have proved helpful for a number of non-profit organizations....

By BTZ Brand, 22 August 2011, 0 comments. Categories: Advertising, Advertising Technology, Email marketing, Social Media Marketing.