Your Home Page is killing your business!

The internet is littered with terrible home pages. Beautiful flash based web pages that are to beautiful to actually achieve anything. Just like a dumb blonde sitting in a law firm, nice to look at but good luck if you decide to take her on as a defense attorney.

Now that sounds pretty harsh, even insensitive, but the fact is that its true. We need to start realising that a Home Page is not meant to be a pretty place that wow’s our website visitors. Instead your home page should be an attractive...

By Mike Saunders, 25 October 2011, 0 comments. Categories: Advertising Technology, E-Commerce.

Direction Group: Finding the right marketing angle

Ever found yourself wracking your brains over a fresh new angle with which to promote something? How do you take a dry B2B product and spin it into an innovative brand message that not only communicates the product benefits, but grabs attention and sticks in the mind?

When the award-winning full-service agency Direction Group was approached by Plantronics, the communication technology specialist, it was exactly the quandary they found themselves facing; how do you make voice conferencing technology sexy and...

By Matt Henkes, 24 October 2011, 0 comments. Categories: Advertising, Advertising Technology.

B2B Marketing Benefits From A Consistent Program Of Press Releases

B2B marketing efforts benefit from a stream of Press Releases, issued at least monthly. Readers see your press release, a.k.a. news release, in many media outlets: online, in print, on tablets, and formatted for mobile devices. Social networks and social media tools leverage the distribution of press releases on LinkedIn, Twitter, Facebook, YouTube and on social bookmarking websites, such as Deleicious.com, StubleUpon.com, Digg.com, Reddit.com, etc. With MediaFirst as your PR firm, know that we leverage these...

By MediaFirst, 10 October 2011, 0 comments. Categories: Advertising Technology.

Twitter Advice – Trending Topics, Algorithms and a few Helpful Tips

Ever since the conception of Trending Topics, Twitter has long been accused of tampering with them, given the inordinate amount of coverage given to some subjects, while others are ignored or treated with solid indifference. Recently, these concerns have been raised in the direction of the Occupy Wall Street protest which have now spread to cities worldwide.

But how does Twitter regulate Trending Topics – if indeed they do? And how could they be made useful? The truth is, Trending...

By Paul Fennemore, 10 October 2011, 0 comments. Categories: Advertising Technology, Campaigns, Social Media Marketing.