Are you a lazy marketer?

We are all a little guilty of taking the easy way out sometimes. Maybe we didn’t have the time or energy to give it our all or maybe we thought we could get away with doing the minimum for a while. Whether it was your personal or professional life, just about everyone has taken a few shortcuts here and there. However, if you’ve take the “good enough” approach with your marketing (either for your own business or on behalf of clients), you’re going to end up doing more harm than...

By Nick Stamoulis, 19 September 2011, 0 comments. Categories: Advertising Technology, Branding.

Should you represent your brand on Facebook?

As a Digital Marketer I like to stay abreast of what’s happening on the various social networks. Facebook and Twitter are definitely the biggest two and more than likely the most popular, with the likes of LinkedIn not too far behind. That said, most brands are realizing that they need a presence on Facebook and Twitter, but the question is, is the ROI worth while?

I read a post a day or two ago, which lists...

By imod.co.za, 17 September 2011, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Publishing, Social Media Marketing.

The Risks of Writing a Company Blog

In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even

How to get an iPhone app for your blog

A new service has launched called Wiziapp, which effectively allows you to turn your blog into a native iPhone application that can be searched for, found and downloaded through the App store, worldwide.

The service operates as a WordPress plugin, which requires an install, the setup of some simple config bits and pieces and that’s it.

The core features:

  • Just ‘plugin’ and play
  • Native user experience
  • Available on the App Store
  • Stats and Data
  • The plugin isn’t free, but it’s...

    By imod.co.za, 05 September 2011, 0 comments. Categories: Advertising Technology, Campaigns, Content Marketing, Publishing.

    4 Ways to Get More Value out of Your Blog

    Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

    In order to get the most out...

    WordPress Design Factors to Consider

    WordPress is a great blogging platform because it makes blogging that much easier. Creating quality blog posts is time consuming enough so it’s important to use a platform that makes the posting and monitoring process quick and painless. That’s why we use it here on this blog and over at Search Engine Optimization Journal. Once you decide that you’re going to use WordPress to build a blog or website, the next step is to figure out whether...

    By Nick Stamoulis, 26 August 2011, 0 comments. Categories: Advertising Technology, Content Marketing, Social Media Marketing.