Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap 

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. 

The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over the next 12 months.  

The course will bridge the AI knowledge gap for marketers of all...

Advertising will not crumble as new tools are in the mix

As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. 

A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company felt “well prepared” and 44% are “moderately” so. 

In fact, for many, the change is perceived as...

Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so.

Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets.

Adform continues to champion sustainable advertising as a key component of its offering. In 2023, Adform became a member of Ad Net Zero and made history as the first...

Ad Signal partners with Perifery to reduce storage costs and carbon impact

Ad Signal, a specialist provider of video content management solutions, has partnered with Perifery to provide media organisations with seamless deduplication workflows.

The integration optimises the storage and management of digital assets and contributes to cost savings and carbon reduction for many businesses.

Ad Signal’s Match software, which rapidly identifies duplicate copies of video, image and audio files to leave only unique versions, can now integrate with...

Brands spent $930bn on social media advertising since 2017

Social media apps on a smartphone.

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years.

With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one of the biggest revenue streams in the digital advertising industry. Last year alone, brands and companies spent $207bn on social media ads. However,...

Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem

Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini.

62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing executives at organisations with annual revenues of more than $1 billion USD. The same percentage of respondents believe that generative AI will ‘augment human creativity, enhancing unique human...

Brands are wasting $600m+ in ad spend during the holiday season

A dog wearing an elf hat.

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.

The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and consumer packaged goods, found that brands spent over $600m worldwide on ads that are not digitally suitable...

Darabase launches ‘world-first’ property inventory platform for outdoor AR advertising

Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io.

The platform enables property owners to register their Property's Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world. It also sees the introduction of a marketplace for PDRs.

With an estimated 1.4 billion AR-enabled devices...

Amazon Ads unveils AdTech capabilities to improve advertiser outcomes

Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance.

Kelly MacLean, VP of Amazon DSP, said: “Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that they are still having difficulty measuring performance across the customer journey. They need more actionable...

91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

Adverts and bright signs in Times Square, New York.

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands.

Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital...