Latest News

Don’t underestimate the power of AI in marketing

A voltage reader.

Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at.

Bringing AI up in conversation can stir up a lot of different opinions. Hollywood has prompted an entire generation to fear AI...

Navigating the choppy waters of social commerce

Islands in a rough sea.

Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy.

Social commerce’s domination has been a long time coming with 44% of the world’s population already using social...

ClickUp and HubSpot form strategic partnership

ClickUp, a productivity platform that brings work together in one place, and HubSpot, a customer relationship management (CRM) platform for scaling companies, have teamed up to help customers create more efficient workflows and better collaborate across teams.

By bringing together...

Shoppers prefer to purchase via mobile phone after visiting stores

Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process.

This is according to a global survey of nearly 3,000 customers commissioned by cloud communications...

92% of advertisers want a unified view of converged TV

80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV.

In addition, of the more than 250 senior brand and agency respondents...

Marketers face huge budget cuts and drops in customer loyalty

74% of CMOs have either seen, or are facing, cuts to their marketing budgets. 

This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the UK to discover whether marketing needs to take a leaner approach as we head into...

Amazon Ads unveils video and streaming advert products

Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to more effectively share their brand and product stories with customers.

According to third-party research from Wyzowl, 73% of consumers say they prefer video ads to...

One in four now make majority of purchases online

More than a quarter of Brits now make the majority of their purchases online - an increase of 18% when compared to shopping pre-pandemic, according to new data. 

In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were...

Investing in apps remain top priority for CMOs

More than half (53%) of businesses without an app plan to launch one in the next 12 months, according to a new survey of 101 UK CMOs.

The growth of the app market continues to go from strength to strength with more than seven million apps now available across iOS and Android. In fact,...

Marketers predict wide-spread metaverse adoption

A cartoon of a women enjoying the metaverse.

Marketers are gearing up to take full advantage of the metaverse, according to Sitecore’s 2022 Perceptions of the Metaverse report.

However, despite bullish intentions to invest heavily, there is clear acknowledgment that consumer education is needed and 78% of marketers plan to...

75% of marketing agencies are outsourcing additional help

A 'help wanted' sign.

69% of in-house marketers and 75% of marketing agencies are sourcing help from either freelancers or content marketplaces.

This is according to content creation platform Verblio, which surveyed more than 400 content marketers to find out about the current state of digital content...

Brand switching is rife amidst the cost of living crisis

Nearly two in three (65%) marketers have had their budgets cut in line with rising costs across the business they work for, while 69% believe brand switching is becoming more commonplace, according to new research from Ello Group.

The cost of living crisis has also resulted in...

42% of customer queries to leading UK retailers go unanswered

A telephone off the hook.

More than two fifths (42%) of enquiries are being ignored or left unanswered, with just 13% answered in full and in a timely way.

This is according to a new report that has revealed significant failings when it comes to customer service performance across the UK’s leading retail...

Marketing analytics are only influencing 53% of decisions

Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner.

In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making.

Joseph...