More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study.
The research into emerging AI was conducted by workforce solutions and marketing operations consultancy,...
Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation.
Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver...
Contrary to prevailing trends of household subscription slashing, students can't live without streaming services.
For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to...
VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK.
Across campaigns UK...
Econsultancy, a global provider of digital marketing and ecommerce insights and training, today revealed an early snapshot from its annual Future of Marketing report, which revealed marketers’ positive industry outlook remains steadfast despite a prolonged rocky economic...
Although far behind the world`s largest social media platforms in terms of revenue and users, Snapchat has seen impressive growth in the past years. The number of people using the photo and video-sharing app has doubled since 2018, outpacing the growth of the top players in the social media...
In today's privacy-focused era, customers' increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. And advertisers are confronted with a transformative challenge, requiring them to abandon...
If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe.
Typeface, a generative AI app provider, announced the...
Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail.
These findings come from a new study...
Customer engagement platform Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format.
As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep...
Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising.
The social media giant, which has an active user base of...
Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report.
According to findings, despite only 8% of all email traffic delivered to the intended inbox,...
Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record...
Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform.
This acquisition will further establish Sprout as the leader in the social media software market with a comprehensive platform that...
English Premier League football club, Burnley FC, has partnered with Visualsoft, an e-ommerce provider, to enhance its online retail operations and transform the overall customer experience.
Founded in 1882 and located in the north of England, the prestigious football club has a rich...
Dentsu and Merkle, dentsu’s technology-enabled, data- driven customer experience management (CXM) company, have collaborated with Salesforce to offer AI expertise to marketing and commerce leaders.
Merkle’s generative AI solution, Merkle GenCX, will be available for...
Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one.
Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying...
Four fifths of advertising professionals (81%) say they need to become more adventurous.
That is according to the latest data from Bango, from a survey of 300 US and UK ad professionals working both in-house and agency-side.
As they seek to be more...
More than half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.”
That is according to new research from Optimizely, a digital experience platform (DXP) provider, which reveals that while personalisation holds great...
Shopify, a provider of essential internet infrastructure for commerce, has made more than 100 updates as part of its Summer ‘23 Edition, the twice-annual showcase of its latest products and innovations.
These updates include Sidekick, a new first-of-its-kind AI-enabled commerce...
Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report.
Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down...
Streaming technology company Brightcove has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future.
The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s...
Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.
Analysing 50 Pinterest ads revealed that digital ads that create more positive...
HCLTech, a global technology company, has listed its digital marketing technology solutions, Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalog and Sitecore Marketplace.
The solutions are said to have the capabilities to help drive...
More than half of marketing (53%), sales (55%), and customer experience (57%) managers report being sidelined during strategic discussions, yet are still expected to execute plans.
This is according to research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer...
Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and...
Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.
21% said that they get rattled when they hear music being...
European consumers expect to receive the 'VIP' treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.
These trends are gleaned from the fourth annual State of...
Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The...
Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform.
As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they...
