As the e-commerce industry continues to go from strength to strength, supermarkets are having to work harder to both entice and keep people in store. Brands need to be exciting shoppers and implementing real world testing of packaging concepts in order to understand what people will see and how their packaging can trigger attention
Creating conversations with customers via online reviews is quickly becoming the best way to build loyalty and trust with millennial consumers
By now, most of us are familiar with the trendy term account-based marketing (ABM). As with any hot marketing trend, misinformation is rampant, and current myths about ABM’s purpose — and what it takes to execute it successfully — are everywhere.
The podcast came-of-age in 2017 and emerged as a major medium – it now has an unprecedented audience of 11 million in the UK alone. The medium is driving innovation and creativity in media and entertainment, and providing marketers and advertisers with a rapidly expanding new channel by which to reach customers and new audiences.