It’s not that you should fail, but rather that, like it or not, you will fail. Having a more relaxed outlook about setbacks and experimentation allows entrepreneurs and inventors to push forward, faster.
You only need to go back five or ten years to a time when VR and AR remained the subjects of science-fiction novels. But the pace of technology change has taken us to a point where both AR and VR can be experienced today. While the more sophisticated experiences require dedicated headsets like the Oculus Rift or Microsoft HoloLens, anyone with a smartphone can download a VR or AR app to experience themselves.
Ensuring digital activation is consistent with the brand strategy it's intended to serve is a simple - but important - task.
Social has revolutionised not only the way that brands engage with customers and the public at large, but also the way that they operate and succeed... or fail.