Will Eagle, formerly brand strategist at Google, put his new book together based on a survey which found three quarters of young people interviewed wanted to become YouTubers. Yet long gone are the days when switching on your webcam and spouting forth in a dingy bedroom would suffice.
Consumers today demand the sort of flexible and personalised customer experience they have enjoyed from the gig economy leaders. The rules of engagement as we once knew them have changed.
Many marketing departments say there are not enough hours in the day to get everything done - but the problem usually is that they're focusing on the wrong things.
AI is increasingly central to driving timely, personalised marketing communications. But by undermining the code they are built on, algorithm hackers are both subverting marketing initiatives and damaging the integrity of data.
