The five tenets of clean data: Preparing chatbot data for marketing personalisation
Organisations are already using live web chat - and increasingly chatbots - as a critical sales and customer support channel.
Transforming customer experience into an actionable marketing strategy: A guide
CMOs expect their budget to increase, says Gartner – but ROI needs to be seen first
Could machine learning provide the key to measuring a customer journey?
Why are marketers still breaking the first rule of marketing?
Exploring the untapped opportunity of the 'transaction moment'
A mythbusting look at proximity marketing: Integrations and campaign best practices
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Transforming customer experience into an actionable marketing strategy: A guide
CMOs expect their budget to increase, says Gartner – but ROI needs to be seen first
Could machine learning provide the key to measuring a customer journey?
Why are marketers still breaking the first rule of marketing?
Exploring the untapped opportunity of the 'transaction moment'
A mythbusting look at proximity marketing: Integrations and campaign best practices
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Those of us who work in B2B businesses understand that when a customer discovers your brand, it's just the beginning of a long road to sale.
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