Latest News

Using martech to prevent a poor digital customer experience

A drawing depicting online customer experience.

“Content” – as Bill Gates once famously said - “is king.” And yet, despite this, 83% of marketers claim to struggle when it comes to creating and managing content that can be rapidly released across their digital platforms. The digital experience management (Digital XM) systems most...

Can your customer loyalty program pass the ‘grandma test’?

An elderly lady washing carrots.

A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in...

How marketers can reduce overspend in digital advertising

A burning dollar note.

In the marketing and advertising space, 2020 was a transformational year. The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies and dedicate more of their budget to digital channels. In fact, 76% of professionals in...

Grey Goose launches new flavours with AR experience

The Grey Goose AR experience.

Premium vodka brand Grey Goose has launched three flavours under its new Grey Goose Essences belt with an interactive Augmented Reality (AR) installation at Heathrow Airport’s Duty Free, developed by specialist metaverse creative agency, Swipe Back.

The brand challenged the agency,...