Latest News

Just 1% of consumers do not utilise subscription shopping services

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead.

Only 1% in the UK and across all markets...

Marketers keen to invest in generative AI ‘but lack know-how’

UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology.

These findings are taken from the 'AI &...

Gen Z exposed as the worst data hoarders

Ones and zeros representing data.

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and...

70% of UK consumers hide their personal data when online 

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.  

The Tipping Point report, which...

How the metaverse will impact customer service

Customer service workers.

The customer service sector has changed dramatically in the last few years, with the growing popularity of ecommerce and social media being a driving communicator between brands and customers. With technology advancements occurring regularly, it is no wonder companies are finding new and...

Just 4% of ads contain sustainability messaging

CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising. 

The analysis was facilitated by creative data from 2.5 million ads across 9 markets, supported by $2.8 billion in ad spend, from...

SoundCloud renews agreement with AdsWizz in 14 European countries

SoundCloud and AdsWizz have renewed their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.

Through 2024, AdsWizz...

Bye-bye search engines – social media is taking over

Spocial media apps on a smartphone

82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot's recent Social Media Report.

With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four...

Consumers abandon firms that waste energy storing data 

A power plant.

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data...

UK shoppers abandon retailers that charge for returns

More than a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys.

The study, released ahead of the Shoptalk retail tradeshow, reveals that 18% of UK consumers actively...

Consumers believe ESG should be a mandatory practice

While the majority of consumers believe that Environmental, Social and Corporate Governance (ESG) should be a mandatory practice for UK businesses, less than a third (32%) believe it is undertaken to make a positive change, with companies focussing on ESG of business gain alone.

This...

Businesses are losing customers due to disjointed digitisation

Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio.

The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of...

Brightcove launches ad monetisation service

A stack of coins.

Streaming technology company Brightcove has launched Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise their content.

To supplement the service, the company also created a new global advertising operations team to support media...