Organisations are already using live web chat - and increasingly chatbots - as a critical sales and customer support channel.
Influencer marketing has been underfunded and misunderstood. Yet as Brian Solis explains, the rise of the Influence 2.0 concept will make IM much more strategic going forward - and that's good news all round for marketing.
Despite being on the miniature side, new research from Teads has put six-second adverts through their paces and assessed the most effective ways to make an emotional connection with an audience in such a short space of time.
Those of us who work in B2B businesses understand that when a customer discovers your brand, it's just the beginning of a long road to sale.