81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years.
With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more...
Social Native's founder and CEO urges brands around the world to build an army of creators, and embrace user generated content.
For anyone who doesn’t know about Social Native, what's the company all about?
The name itself, Social Native, has some depth to it. In the early print...
Alex Payne, Room Unlocked's co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy.
Could you tell us a little bit about what the company does?
Well, several of our clients have described us as a cross between...
Since the beginning of commerce, organisations have needed and sought out information about their competitors. Decades before any kind of digital marketing, competitors were buying and deconstructing one another’s products, collecting and analysing their print and broadcast advertising,...
A third of CMOs (33%) are more focused on the impact of rising number of channels and platforms than increasingly complicated consumer behaviour (17%), according to new research from integrated marketing data platform Adverity.
Findings also suggest that related growth in data...
Nearly two thirds (65%) of app developers and marketers are searching for new ways of targeting new paying users without IDFA, cookies or data privacy issues.
This is according to the latest research from AdTech company Bango. Even with Google’s recent announcement that they are...
VidMob, a platform for Intelligent Creative, has raised $110 million in a Series D investment round led by Shamrock Capital, with strong participation from a leading group of new and existing investors.
VidMob’s Intelligent Creative platform provides an end-to-end solution to help...
83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts.
This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online...
As influencer marketing budgets across social media continue to grow to the tune of billions of dollars – with Instagram leading the way, and TikTok rapidly growing – it is clear that influencers and digitally native content creators now form a cornerstone of many consumers’ lives....
Nearly half (47%) of consumers wouldn’t shop with an online retailer that charges for online returns, according to new research from product performance management (PPM) platform ROI Hunter.
The research, which surveyed 2,015 UK consumers, found that price is still the most...
impact.com, a partnership management platform, in partnership with WARC, an international marketing intelligence company, have published a report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers...
OutSystems, a specialist in high-performance application development, has revealed that Sodexo Engage has deployed its platform to deliver a robust and secure, fully managed service for its public sector customers, in just 12 weeks.
The future-proof platform allows public sector...
Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index,...
67% of marketers are investing in more engaging in-store experiences to attract people back to the high street.
This is according to new data from In-Store Digital Engagement company M-Cube, which surveyed 250 retail and marketing leaders in the UK to discover whether the high street...
There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For marketers and brands, this obsession translates into incredible opportunity, especially as the third-party cookie crumbles and relationship marketing emerges as king of the...
Acquia has launched a new Drupal integration with the company’s digital asset management (DAM) solution, Acquia DAM (previously Widen DAM), aimed at speeding time-to-market for content.
Using the open source integration, content authors can now leverage Acquia DAM embed codes and...
Cloudinary, the media experience cloud company that powers digital experiences for brands, has launched a new integration for leading multichannel e-commerce platform Shopify.
The new integration brings Cloudinary’s intelligent media optimisation and editing capabilities directly to...
UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.
This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands...
Student loyalty network Student Beans has unveiled a new brand in its audience verification technology - Beans iD.
The newly-launched tech will enable brands to provide securely gated discounts and incentives to verified members of six key in-demand consumer groups:
•...
monday.com, a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work, has introduced monday sales CRM.
The solution is described as a fast, intuitive and fully customisable customer relationship...
Tom Cruise isn’t the only one who feels the need for speed. For years, B2C marketers have understood the power of the speed of the lead.
Now, B2B marketers are realising they can no longer reside in the slow lane. With competition for the ears and eyes of B2B buyers increasingly...
Sports and entertainment creative agency, Octagon, has partnered with Cisco to launch the 'Connected Scarf,” a new project in support of their partnership with Manchester City and City Football Group.
Unit9, a global production and technology partner, also helped spearhead the...
Amazon has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews on Amazon in exchange for money or free products.
These groups are set up to recruit individuals willing to post incentivized and misleading reviews on...
As many as 82% of B2B companies continue to find lead generation a challenge, with enterprises of more than 250 employees more likely to describe it as a “large challenge” than SMEs.
This is according to a survey of US and UK senior marketing and sales professionals, commissioned...
Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions.
When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’.
Brand...
Whether due to the rise of e-commerce, the disruptions of the pandemic or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current marketplace. According to Cheetah Digital's recently published 2022 Digital Consumer Trends Index, even...
System1, a marketing decision-making platform, has launched its automated Test Your Idea functionality, which provides predictive insights on product prototypes, names, logos, packaging, straplines, promotions and more to help brands maximise profit potential.
Test Your Idea...
In a special edition Thinking Caps podcast, Tim Glomb, VP of Content and Data at Cheetah Digital, sits down with Chris Muscutt, Head of MarTech at PepsiCo, to discuss the ins and outs of relationship marketing. They share their take on common buzzwords and the use of zero- and first-party data...
Just 44% of UK business respond to online reviews, according to a cross-category online brand reputation study of more than 500 organisations.
Moreover, 38% do not have local branch pages, and less than half (42%) employ UTM performance marketing tracking.
The study,...
Almost two-thirds of UK brands are underutilising their data and limiting its effectiveness by focussing on general analysis activations rather than more sophisticated techniques.
While the majority are activating their data – just a small amount of marketers (5%) are not...
