Global media platform Teads has launched the Teads Attention Program to strengthen its position in the attention measurement sector.
The program will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager. Through Teads’ global scale within...
Online brand management specialist, Yext, has partnered with what3words, a geocode system designed to identify any location with a resolution of about the metres.
Through the partnership, businesses can more easily direct their customers to any precise location using a unique...
Emerging technologies such as blockchain, AI, and IoT platforms are exciting for marketers, but many businesses are not getting the ROI they had hoped for.
That is according to a GetApp survey of 301 marketers, in which 65% say emerging martech inspires them to do their best work, but...
Cambridge-based KISS Communications has merged with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency.
It is hoped that the merger will give the agency the foundation to achieve its ambitious growth plans and...
24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.
The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses...
The role of data to empower business leaders to make better-informed decisions is seemingly ever increasing.
But, with the world’s economy becoming increasingly complex and volatile, it is the more digitally mature companies proving to be resilient to economic shocks.
In...
Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies.
The platform uses proprietary technology, the Creative Genome, to construct teams from an exclusive group of...
French IT services firm, Capgemini, has acquired Rufus Leonard, a London-based brand design and experience agency.
It is hoped that Rufus Leonard’s capabilities in building category defining brands through design and technology will enhance the group’s customer-first services in...
The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again.
With 90% of consumers aware of brand pages/accounts on social...
Could you tell us a little bit about Adverity and how it can help organisations?
Advanced data analytics is more accessible to a wider range of companies than ever before. We’re proud to be among the innovators who’ve made that happen.
Back in 2015, Adverity was...
Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption. Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was...
Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising.
That is the stark finding from a new report released by digital consumer research firm, Bulbshare, which gathers insights from thousands of consumers...
In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne.
Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the...
In today’s digital world, where elevated customer and employee demands dictate the speed of CX, businesses must include data-driven solutions to their CX strategies to gain a competitive advantage. Delivering frictionless customer experiences at all times is increasingly important as smooth...
42% of CMOs believe data is hindering creativity among marketing teams, according to a new report by Adverity, a data and analytics platform for marketing, sales and e-commerce teams.
The report, entitled 'Data, People, and Culture: The Evolving Role of the Modern CMO', surveyed 300...
Customer engagement platform has unveiled Braze for Success, a series of new offerings, enhancements and what is describes as a more comprehensive solutions approach to complement its platform.
This portfolio, methodology and community are designed to allow marketers to stay ahead of...
Marketing automation software provider, GetResponse, has launched an enhanced Ecommerce Marketing Automation solution.
Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel...
Empathy.co, a specialist in innovative commerce search, has launched its new Search and Discovery platform.
The new platform provides consumers with a shopping experience that is centred around trust and privacy, moving away from tracking and data storage methods that many companies...
MediaVision, the integrated digital performance agency, has unveiled a new tech stack giving advertisers the keys to predictive SEO, weekly share of search data, and digital demand tracking at a brand and product level.
The company claims the tech marks a significant development in...
59% of marketers have lost revenue since Apple’s IDFA changes, the phasing out of third party cookies by Google, new privacy updates, and changing ad regulations.
This is according to ‘The App-ocalypse’, a new report from Bango, which revealed that marketers are experiencing a...
YouTube is the most used social media platform in the UK with 88% of respondents using it since 2020 - rising to 93% in Gen Z adults (aged 18 - 29).
This is according to research from Channel Factory, a global video technology partner specialist in brand suitability solutions, which...
Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered.
Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid...
“Content” – as Bill Gates once famously said - “is king.” And yet, despite this, 83% of marketers claim to struggle when it comes to creating and managing content that can be rapidly released across their digital platforms. The digital experience management (Digital XM) systems most...
A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in...
Although 42% of British consumers were encouraged to go paperless last year and nearly half were offered incentives to do so, only about 24% did, with just half of respondents happy to go paperless.
This is according to a survey by Royal Mail Marketreach, which was the organisation's...
Five years after the EU commission fined Google 2.4 billion Euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from around 49% in...
In the marketing and advertising space, 2020 was a transformational year. The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies and dedicate more of their budget to digital channels. In fact, 76% of professionals in...
Premium vodka brand Grey Goose has launched three flavours under its new Grey Goose Essences belt with an interactive Augmented Reality (AR) installation at Heathrow Airport’s Duty Free, developed by specialist metaverse creative agency, Swipe Back.
The brand challenged the agency,...
Primark has unveiled the latest stage in its digital strategy with the launch of its new website.
Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Primark’s best-selling ranges, as...
Recent data shows email marketing continues to sit comfortably as U.K. consumers’ preferred channel for receiving offers, content, incentives, and rewards from brands.
In fact, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K....
