monday.com, a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work, has introduced monday sales CRM.
The solution is described as a fast, intuitive and fully customisable customer relationship...
Tom Cruise isn’t the only one who feels the need for speed. For years, B2C marketers have understood the power of the speed of the lead.
Now, B2B marketers are realising they can no longer reside in the slow lane. With competition for the ears and eyes of B2B buyers increasingly...
Sports and entertainment creative agency, Octagon, has partnered with Cisco to launch the 'Connected Scarf,” a new project in support of their partnership with Manchester City and City Football Group.
Unit9, a global production and technology partner, also helped spearhead the...
Amazon has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews on Amazon in exchange for money or free products.
These groups are set up to recruit individuals willing to post incentivized and misleading reviews on...
As many as 82% of B2B companies continue to find lead generation a challenge, with enterprises of more than 250 employees more likely to describe it as a “large challenge” than SMEs.
This is according to a survey of US and UK senior marketing and sales professionals, commissioned...
Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions.
When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’.
Brand...
Whether due to the rise of e-commerce, the disruptions of the pandemic or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current marketplace. According to Cheetah Digital's recently published 2022 Digital Consumer Trends Index, even...
System1, a marketing decision-making platform, has launched its automated Test Your Idea functionality, which provides predictive insights on product prototypes, names, logos, packaging, straplines, promotions and more to help brands maximise profit potential.
Test Your Idea...
In a special edition Thinking Caps podcast, Tim Glomb, VP of Content and Data at Cheetah Digital, sits down with Chris Muscutt, Head of MarTech at PepsiCo, to discuss the ins and outs of relationship marketing. They share their take on common buzzwords and the use of zero- and first-party data...
Just 44% of UK business respond to online reviews, according to a cross-category online brand reputation study of more than 500 organisations.
Moreover, 38% do not have local branch pages, and less than half (42%) employ UTM performance marketing tracking.
The study,...
Almost two-thirds of UK brands are underutilising their data and limiting its effectiveness by focussing on general analysis activations rather than more sophisticated techniques.
While the majority are activating their data – just a small amount of marketers (5%) are not...
As central banks around the globe ramp up interest rates in a bid to curb inflation, many businesses fear an oncoming recession.
But as they look to protect themselves from the worst effects of a potential recession, it is clear that many have not learned from the past and will cut...
Vodafone, the Official Connectivity Partner of The Wimbledon Championships has partnered with Snapchat to launch a new augmented reality experience that invites Snapchatters to take their place on Centre Court and be connected to the tournament like never before.
As part of...
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and...
85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove.
As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how...
Cristiano Ronaldo scores the top spot in the list for the second year running in Hopper HQ's annual Instagram Rich List, earning $2.39m per post, a 49% increase since last year.
The list, based on internal and publicly available data, reveals the platform’s highest-earning names,...
89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation.
The organisation recently unveiled Digital Wellbeing 2022 - its second bi-yearly study conducted by the charity to learn about the impact that social media use has...
Global media platform Teads has launched the Teads Attention Program to strengthen its position in the attention measurement sector.
The program will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager. Through Teads’ global scale within...
Online brand management specialist, Yext, has partnered with what3words, a geocode system designed to identify any location with a resolution of about the metres.
Through the partnership, businesses can more easily direct their customers to any precise location using a unique...
Emerging technologies such as blockchain, AI, and IoT platforms are exciting for marketers, but many businesses are not getting the ROI they had hoped for.
That is according to a GetApp survey of 301 marketers, in which 65% say emerging martech inspires them to do their best work, but...
Cambridge-based KISS Communications has merged with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency.
It is hoped that the merger will give the agency the foundation to achieve its ambitious growth plans and...
24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.
The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses...
The role of data to empower business leaders to make better-informed decisions is seemingly ever increasing.
But, with the world’s economy becoming increasingly complex and volatile, it is the more digitally mature companies proving to be resilient to economic shocks.
In...
Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies.
The platform uses proprietary technology, the Creative Genome, to construct teams from an exclusive group of...
French IT services firm, Capgemini, has acquired Rufus Leonard, a London-based brand design and experience agency.
It is hoped that Rufus Leonard’s capabilities in building category defining brands through design and technology will enhance the group’s customer-first services in...
The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again.
With 90% of consumers aware of brand pages/accounts on social...
Could you tell us a little bit about Adverity and how it can help organisations?
Advanced data analytics is more accessible to a wider range of companies than ever before. We’re proud to be among the innovators who’ve made that happen.
Back in 2015, Adverity was...
Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption. Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was...
Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising.
That is the stark finding from a new report released by digital consumer research firm, Bulbshare, which gathers insights from thousands of consumers...
In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne.
Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the...
