While the new law will likely cause problems for advertisers, it also brings several long-term benefits for those who choose to embrace the inevitable.
Total app spend was up 35% year-over-year, reaching $58.6 billion on the Apple App Store and Google Play in 2017. Big-name brands are beginning to use mobile gaming/mobile advertising as a branding tool. Gameloft's UK country manager is here to highlight the emergence of branded advertising through mobile gaming.
Creating conversations with customers via online reviews is quickly becoming the best way to build loyalty and trust with millennial consumers
By now, most of us are familiar with the trendy term account-based marketing (ABM). As with any hot marketing trend, misinformation is rampant, and current myths about ABM’s purpose — and what it takes to execute it successfully — are everywhere.