We are living in times of uncharted territory where sudden 360 turns are happening and, in terms of business, trying to steady the increasingly turbulent tide seems to be getting even tougher.
As more organisations look into enhancing their everyday communication, it's important to remember that such systems have been developed to - among other reasons - further assist instant, social media conversations with customers.
Data spending continues to go up - but getting fresh, gleaming, actionable insights remains a challenge. According to a new survey published by the Interactive Advertising Bureau (IAB), organisations are looking to multi-channel to create those harmonious experiences users will love.
One technique often disregarded by all but the biggest players due to fears over cost and complexity is a true multilingual online retail experience. But why?