Thinking of marketing to customers in another country, or who speak another language? Even if you’re familiar with SEO (search engine optimisation) in your domestic market, international SEO opens up some new issues you may not have considered.
2018, the year of deadlines. Or, more specifically, the year of internet security deadlines. It turns out that the EU isn’t the only entity setting deadlines for us to up our online security game. Now, Google is throwing its weight around too.
The art of storytelling in advertising is disappearing. And in digital advertising, where storytelling has been largely absent from the start, users are bombarded across multiple devices with repetitive, intrusive messaging that lacks authentic narrative.
Marketers now believe that nearly 30% of their budgets are wasted due to poor strategic planning and incorrect focus. It's lower than the infamous 50% quote from John Wanamaker - but that was in the 19th century. It's still a frighteningly high percentage of money being thrown away.