With high ad-spend figures for key programmes hitting the media headlines, brands could be forgiven for thinking they need mega advertising budgets to run effective TV campaigns. But this is far from the truth. It’s about quality, not quantity.
Emerging technology has disrupted the way marketers plan and implement any strategy. Whether it is investing in virtual or augmented reality (VR/AR) to bring a campaign to life or implementing artificial intelligence (AI) to manage and analyse data, technology is firmly ingrained in the daily lives of marketing teams.
Despite the mounting pressures being placed on marketers to do - and achieve - more, budgets are still being stretched to their limits.
Automation swooped in providing a range of tools to save time and effort needed day to day. Still, the digital marketing landscape is evolving further, driven by changing consumer behaviour and demands; on average, consumers now spend more time online than ever but they’re after a more personalised experience overall, with authenticity facilitating sales.