A business that is able to properly use social and all it has to offer will reap the associated benefits of increased customer loyalty and financial performance.
The question of reach versus relevance is a longstanding debate, often seen as a trade-off between achieving short-term sales or long term value. But just because personalisation results in useful customer data doesn’t mean you should prioritise targeting as a strategy and ignore wider reach to draw in new prospects. We discuss the benefits of using both in tandem, hinging on solid identity resolution to pinpoint new targets as well as established customers, in order to maximise sales and return on investment.
From the well-known Halloween and Father's Day to more niche National Coffee Day, Pink Day or Say Something Nice Day, national days offer a whole host of new marketing opportunities.
Every organisation thinks that they’re innovative in some form or other – but are they going about it the right way?