Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead.
Only 1% in the UK and across all markets...
UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology.
These findings are taken from the 'AI &...
Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and...
Global consultancy partnership Kearney has released new data showing revenue predictions and sentiment from senior telecommunications and consumer goods lead around the metaverse.
The report also reveals that many senior leaders are still unsure what form this will take and how this...
While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.
The Tipping Point report, which...
The customer service sector has changed dramatically in the last few years, with the growing popularity of ecommerce and social media being a driving communicator between brands and customers. With technology advancements occurring regularly, it is no wonder companies are finding new and...
Research from Bynder’s inaugural State of Content report has revealed that despite the current economic climate, 69% of global marketing teams have increased or maintained their spend on content creation, management, and distribution this year.
The survey of 1,297 global CMOs found...
CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation.
Students and...
Email marketing solution GetResponse, said to be one of the market's early adopters of OpenAI's GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator.
The solution aims to help marketers and business owners drastically...
CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising.
The analysis was facilitated by creative data from 2.5 million ads across 9 markets, supported by $2.8 billion in ad spend, from...
Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours.
Faced with soaring inflation, which reached 10.4% in February, 80% of consumers in the...
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become Authentic’s cornerstone partner...
Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands.
However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively...
The client:
Vodafone Group is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe and Oceania.
As of January 2023, it owns and...
SoundCloud and AdsWizz have renewed their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.
Through 2024, AdsWizz...
Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes.
The...
AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics.
The research explores...
82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot's recent Social Media Report.
With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four...
Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data...
Research from customer engagement platform Twilio, has found that investment in customer engagement is a key driver of revenue growth.
Twilio’s fourth annual State of Customer Engagement Report reveals that, amid constrained resources and economic uncertainty, eight out of 10 (81%)...
More than a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys.
The study, released ahead of the Shoptalk retail tradeshow, reveals that 18% of UK consumers actively...
While the majority of consumers believe that Environmental, Social and Corporate Governance (ESG) should be a mandatory practice for UK businesses, less than a third (32%) believe it is undertaken to make a positive change, with companies focussing on ESG of business gain alone.
This...
New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform.
Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations...
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximise the value of its omnichannel data through the delivery of relevant, personalised customer experiences.
With Amperity, MillerKnoll will be...
Braze, a customer engagement platform that powers interactions between consumers and the brands, has made native support for messaging channel WhatsApp generally available.
Through this direct integration with WhatsApp, which had more than two billion active users as of 2022,...
Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio.
The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of...
Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades.
In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours,...
Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research.
In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch...
Streaming technology company Brightcove has launched Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise their content.
To supplement the service, the company also created a new global advertising operations team to support media...
HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of two new tools powered by artificial intelligence (AI) - content assistant and ChatSpot.ai - to help its customers save time while creating better connections with their...
