Latest News

Two in five markets say emerging tech fails to live up to its hype

A sign lit up to spell 'hype'

Emerging technologies such as blockchain, AI, and IoT platforms are exciting for marketers, but many businesses are not getting the ROI they had hoped for.

That is according to a GetApp survey of 301 marketers, in which 65% say emerging martech inspires them to do their best work, but...

A quarter of Brits plan to sign up to more subscription services

Netflix on a tablet.

24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.

The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses...

Fiverr slides into the advertising industry with Togetherr

Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies.

The platform uses proprietary technology, the Creative Genome, to construct teams from an exclusive group of...

Capgemini acquires brand design agency Rufus Leonard

French IT services firm, Capgemini, has acquired Rufus Leonard, a London-based brand design and experience agency.

It is hoped that Rufus Leonard’s capabilities in building category defining brands through design and technology will enhance the group’s customer-first services in...

Maximising consumer engagement with attention

A woman paying for items in a shop.

Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption.  Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was...

Gen Z avoiding advertising at all costs

Adverts and bright signs in Times Square, New York.

Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising.

That is the stark finding from a new report released by digital consumer research firm, Bulbshare, which gathers insights from thousands of consumers...

How CB Heat Pumps made £1.5m in sales in just 72 hours

In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne.

Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the...

Almost half of CMOs feel data hinders creativity

A team planning with post-it notes.

42% of CMOs believe data is hindering creativity among marketing teams, according to a new report by Adverity, a data and analytics platform for marketing, sales and e-commerce teams.

The report, entitled 'Data, People, and Culture: The Evolving Role of the Modern CMO', surveyed 300...

Empathy.co launches Search and Discovery platform

A telescope by a lake.

Empathy.co, a specialist in innovative commerce search, has launched its new Search and Discovery platform.

The new platform provides consumers with a shopping experience that is centred around trust and privacy, moving away from tracking and data storage methods that many companies...

Half of marketers have lost revenue due to new ad regulations

59% of marketers have lost revenue since Apple’s IDFA changes, the phasing out of third party cookies by Google, new privacy updates, and changing ad regulations.

This is according to ‘The App-ocalypse’, a new report from Bango, which revealed that marketers are experiencing a...

3 in 5 Brits regret their social media influenced spending

Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered.

Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid...

Using martech to prevent a poor digital customer experience

A drawing depicting online customer experience.

“Content” – as Bill Gates once famously said - “is king.” And yet, despite this, 83% of marketers claim to struggle when it comes to creating and managing content that can be rapidly released across their digital platforms. The digital experience management (Digital XM) systems most...

Can your customer loyalty program pass the ‘grandma test’?

An elderly lady washing carrots.

A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in...

How marketers can reduce overspend in digital advertising

A burning dollar note.

In the marketing and advertising space, 2020 was a transformational year. The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies and dedicate more of their budget to digital channels. In fact, 76% of professionals in...

Grey Goose launches new flavours with AR experience

The Grey Goose AR experience.

Premium vodka brand Grey Goose has launched three flavours under its new Grey Goose Essences belt with an interactive Augmented Reality (AR) installation at Heathrow Airport’s Duty Free, developed by specialist metaverse creative agency, Swipe Back.

The brand challenged the agency,...

Primark steps up role of digital with launch of new website

Primark Website Launch - Homepage Hero Shot.

Primark has unveiled the latest stage in its digital strategy with the launch of its new website.

Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Primark’s best-selling ranges, as...

What it takes to stand out with your email marketing strategy

A red tulip in a field full of yellow tulips.

Recent data shows email marketing continues to sit comfortably as U.K. consumers’ preferred channel for receiving offers, content, incentives, and rewards from brands.

In fact, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K....