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Consumers trust banking sector the most with personal data

Someone using an ATM.

Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes to protecting personal data and delivering trusted digital experiences.

Thales surveyed 12,426...

Global martech spend will surpass $215bn by 2027

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending.

Forresters's forecast examines six categories of marketing technology software: experience delivery, marketing...

Two thirds of SMEs have no marketing plan

After a long period of economic stagnation, a study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan. 

The Marketing Maturity Report, by The Marketing Centre, asked people from...

Brands spent $930bn on social media advertising since 2017

Social media apps on a smartphone.

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years.

With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers,...

Dior dominates the Emmys red carpet conversation

Dior was the most globally talked about luxury brand by influential sources on social media from the Emmys red carpet in the three days following the event.

According to influencer analytics platform WeArisma, 99 celebrities, influencers and press shared 138 pieces of content with a...

More than half of content produced is never activated

Advertisers’ lack of visibility into their creative production lifecycle sets the industry up to waste billions in 2024 on content that never gets used.

This is according to a study by creative agency CreativeX, which estimated that the average F500 company could be wasting at...

Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028

A close up of a dollar bill.

The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape.

These no more than 60-second long videos are not only entertaining and highly addictive content but...

Study underlines consumers’ concern over fake reviews

Smiley faces with a tick next to a happy face.

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands.

The results revealed that fake reviews are something that weigh...

Sonobi and Experian team up for enhanced targeting

A dart board.

Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian.

By partnering with Experian, Sonobi believes it has increased programmatic addressability across the...

IAS expands Total media Quality Product to YouTube Shorts 

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube.

IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part...

57% of UK consumers say digital bliss a must for festive fun

A girl using a smartphone next to a Christmas tree.

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.

With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their...

Omnicom Media Group partners with logistics app Glovo

A Glovo worker cycling through a park.

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s...

79% of top marketing executives report boost in ROI using AI tools

A pile of £20 notes.

BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.

85% of marketing executives...

VC John, Accenture – The future of sustainability marketing

Could you tell us a little bit about Accenture and your role within the company?

Accenture is a global technology and consulting organisation. And it's divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets,...

Nearly 95% of internet users use social media platforms

The social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising.

According to data presented by OnlyAccounts.io, as of October...

Brands are wasting $600m+ in ad spend during the holiday season

A dog wearing an elf hat.

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.

The analysis, which assessed over 3.9 million ads from 2021-2022,...