The physical sense of 'being there' while watching a video is called 'presence' in psychological literature and has been identified as an important concept in the video viewing experience. Advertisers want to increase the 'presence' of their viewers.
Despite the importance of emotional intelligence skills in customer service interactions, it still doesn't have the workplace profile that it perhaps deserves.
Drill down into the data provided by DIY research tools and the quality is raising serious concerns about the validity of research activity.
The integration of AI and marketing is only beginning to grow - nearly 40% of marketing departments report that they are adopting AI into their strategies, with the majority believing the technology could make positive improvements to their tactics.