For many of us, the word 'cookie' has become a bit of a byword for peskiness, associated with annoying ads and relentless targeting. But cookies still matter on the browser-based internet - and here's why.
While the annual Gartner CMO Spend Survey digs into the budget and financial priorities of CMOs across a range of industries and geographies, it also understands the capabilities that CMOs define as vital to the delivery of their strategies - and how they define and measure success.
Influencer marketing can be one of the highest potential practices for brands - as today's socially engaged consumers expect a two-way interaction with brands across social platforms.
Social Media Marketing
It is important to realise there are limits to the personalisation fantasy. Organisations will never have the levels of control that one-to-one real-time personalisation would require. But then again, would they want to?