When Salesforce launched its SaaS CRM platform, times were simpler. We've since evolved to a multi-channel world, where customers engage with brands across everything from mobile to social media. A new approach is needed - and it starts at the foundations.
When Salesforce launched its SaaS CRM platform, times were simpler. We've since evolved to a multi-channel world, where customers engage with brands across everything from mobile to social media. A new approach is needed - and it starts at the foundations.
Consumers want emotional connections with brands they care about, which means embracing the ability to talk to them on multiple touchpoints to stir up their senses. However, content is crucial to doing immersive marketing right.
Most of us would like to believe that sound ethics and corporate responsibility is important to us when choosing a brand. But how many of us would say it matters more than convenience and cost?
