Among the most pressing questions in the brand safety conversation is how marketers can ensure that their companies’ content is not appearing alongside graphic or otherwise inappropriate content. AI-driven technology will play a key role in tackling the problem – but skepticism abounds.
The voice technology revolution is not just occurring within the home. Hotels, restaurants and the wider hospitality industry are rapidly adopting new tools and solutions to keep pace with the demands of modern consumers.
Smart machine learning has dramatically shifted the way we can accurately process data - and influencer marketing is fast emerging as a reliable and impactful ally in marketers' toolkits.
Keeping your brand image and customer experience consistent across these channels is vital to retaining customers and appealing to new ones. That’s why creating an end-to-end customer journey is more important than ever.