Micro-influencer marketing has been tipped as an emerging industry trend. Unlike traditional macro-influencers or brand ambassadors, these users have a smaller following of loyal, engaged and responsive fans.
As marketers, there is no shortage of options when it comes to targeting audiences. The true challenge however is learning to use the available data to inform effective choices.
Almost half of brands polled by Adobe are set to adopt AI technology before the end of 2018. But what does sudden mass adoption of AI look like?
Klout is set to rank its last: the social reputation service is set to shut down later this month, according to owner Lithium Technologies.