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How LADbible doubled its editorial process speed

LADbible Group is one of the biggest social publishers in the world, with a global audience of nearly 1 billion. The company operates across all major social media channels and reaches 52 million monthly users on its five websites: LADbible, UNILAD, Tyla, SPORTbible, and...

Amperity announces new media measurement tools

Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced it expanded its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”.

Tackling timely reporting challenges for marketing...

Shopify broadens its AI feature suite to engage more businesses

Shopify broadens its AI feature suite to engage more businesses

Canadian e-commerce platform Shopify has made its AI-backed tools more widely available in a push to expand the types of services it offers.

The company unveiled this expansion at its biannual product event on Monday, making Sidekick more accessible and enhancing its suite of features...

Brandwatch 2024 Digital Marketing: Marketers Embracing AI

At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is backed by social data, statistics, and survey data taken from over 500 marketing experts. You...

How Going increased trial start rates by 104% month-on-month

Going, an online travel company with over 50 employees, specialises in helping people save money while exploring the world. They have realised that saving money on air travel not only reduces the burden on one's wallet but also allows people to explore wider travel possibilities. Their...

Gen Z is the nastiest generation with online reviews

46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card company Capital on Tap has revealed.

To help business owners, the survey sheds light on what causes people to leave reviews - both...

64% of Brits in favour of Gen AI marketing

Almost two-thirds (64%) of consumers feel personalised recommendations are important and nearly a third (30%) go as far as to say that personalised recommendations are one of the top ways that brands can improve their overall digital experience. 

However, consumers say greater...

The future of digital commerce

Digital commerce is exploding. WARC’s latest report ‘The future of digital commerce’ looks at trends in four areas that are having a profound impact on the future of this dynamic, complex and hyper-competitive space:

Retail media Omnichannel marketing AI Cloud-based data...

What tech has revolutionised online casino the most? 

Online casino has enjoyed a stellar rise over the past few years as it continues to ride the wave of advancing technology and software. The introduction of new and improved tech has changed society and is driving us rapidly into a more digital future. The online realm is a space that is...

2 in 5 customers are concerned about AI ethics

Two in five (43%) customers are concerned about ethical AI use, a report from customer experience specialist CX Network has revealed.

29% of CX professionals record a positive impact on customer loyalty as a result of their use of generative AI, but with customers levelling up their...

Building the backbone of your brand

Just as a strong building foundation allows architects to create incredible, long-lasting monuments of engineering, a robust brand foundation is vital to developing and maintaining your corporate design.Having a brand-building platform from which you can quickly and efficiently access all...

Metricool: The Digital Swiss Army Knife for Social Media Managers

Metricool is incredibly excited to be a sponsor at this year’s Digital Marketing World Forum! If you haven't heard of us yet, let us introduce ourselves. Metricool is an all-in-one social media management tool, designed to save you time, energy, and resources while optimising your social...

The secret to pulling off “doing more with less”

We hear it again and again: “Do more with less.” But what’s the secret to pulling it off?  

While "do more with less" has become a marketing mantra, as the VP of Product Marketing at Siteimprove, the platform that enables companies to optimise their marketing and...

What tech has revolutionized online casino the most?

Online casino has enjoyed a stellar rise over the past few years as it continues to ride the wave of advancing technology and software. The introduction of new and improved tech has changed society and is driving us rapidly into a more digital future. The online realm is a space that is...