Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process.
This is according to a global survey of nearly 3,000 customers commissioned by cloud communications...
80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV.
In addition, of the more than 250 senior brand and agency respondents...
74% of CMOs have either seen, or are facing, cuts to their marketing budgets.
This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the UK to discover whether marketing needs to take a leaner approach as we head into...
With more than 70 years’ experience and a network of more than 9,500 highly qualified hearing specialists, Amplifon is a leading hearing care provider.
The problem:
Having previously used Partially Addressed Mail to some success, Amplifon was keen to develop a more...
As post-pandemic consumer expectations continue to skyrocket, so too does their need for digital shopping speed.
Nearly one-half of U.S. online shoppers now say it’s more important for them to be able to buy something quickly than it is to have a large selection of items to choose...
Salesforce has released the eighth edition of the State of Marketing report. Drawing from a survey of 6,000 marketers across 35 countries and an analysis of trillions of outbound marketing messages sent using the Salesforce platform, the report explores how marketers...
As a premium British lifestyle brand in an ever-changing retail landscape, Joules needs to ensure that every aspect of its marketing efforts is market leading.
The problem:
Joules wanted to improve its customer data quality, drive profitable acquisition campaigns and deliver...
Businesses have technology gaps that prevent them from making meaningful connections with customers, according to a study by Vonage, a specialist in cloud communications helping businesses accelerate their digital transformation.
After two years of nonstop digital transformation among...
AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space.
The growth of CTV devices and platforms has spurred interest and popularity for...
Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to more effectively share their brand and product stories with customers.
According to third-party research from Wyzowl, 73% of consumers say they prefer video ads to...
More than a quarter of Brits now make the majority of their purchases online - an increase of 18% when compared to shopping pre-pandemic, according to new data.
In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were...
More than half (53%) of businesses without an app plan to launch one in the next 12 months, according to a new survey of 101 UK CMOs.
The growth of the app market continues to go from strength to strength with more than seven million apps now available across iOS and Android. In fact,...
Despite around half of B2B marketing leaders globally saying their budgets have been impacted in some way due to current economic conditions, the majority (76%) remain optimistic about their marketing strategy over the next six months.
This is according to a new study from LinkedIn,...
Marketers are gearing up to take full advantage of the metaverse, according to Sitecore’s 2022 Perceptions of the Metaverse report.
However, despite bullish intentions to invest heavily, there is clear acknowledgment that consumer education is needed and 78% of marketers plan to...
A quarter (25%) of the UK’s leading brands such as Zara and Boohoo are now charging shoppers to return purchases they have made online; a year-on-year increase of 14%.
The State of Operations Experience Management Study Series 2022, conducted by parcelLab, the Operations Experience...
69% of in-house marketers and 75% of marketing agencies are sourcing help from either freelancers or content marketplaces.
This is according to content creation platform Verblio, which surveyed more than 400 content marketers to find out about the current state of digital content...
Retailers expect major increases in operational requirements around fulfilment and digital-related functions in 2023.
This is according to a survey from Incisiv, a next-generation industry insights firm that helps retailers and brands navigate digital disruption, titled Digital...
Nearly two in three (65%) marketers have had their budgets cut in line with rising costs across the business they work for, while 69% believe brand switching is becoming more commonplace, according to new research from Ello Group.
The cost of living crisis has also resulted in...
Seedtag, a specialist in contextual advertising in EMEA and LATAM, has released the findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe.
The UK was...
Irish Distillers, producer of some of the world’s most well-known and successful Irish whiskeys, has today announced the launch of a digital e-label system which aims to better inform consumers about the products they are consuming, as well as encourage responsible drinking.
The...
More than two fifths (42%) of enquiries are being ignored or left unanswered, with just 13% answered in full and in a timely way.
This is according to a new report that has revealed significant failings when it comes to customer service performance across the UK’s leading retail...
MG Empower founder and president, Maira Genovese, explains how influencer marketing is evolving, and shares tips on how to incorporate it into an overall marketing strategy.
For anyone who doesn't know about MG Empower, could you tell us a little bit about what it does?
We are a...
One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence.
Despite call centres being a traditional means of communication between brands and their customers,...
Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner.
In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making.
Joseph...
More than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years.
This is according to research from digital experience platform (DXP) provider Optimizely, which...
‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective.
This should not just be on the radar of all CMOs, but...
81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years.
With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more...
Social Native's founder and CEO urges brands around the world to build an army of creators, and embrace user generated content.
For anyone who doesn’t know about Social Native, what's the company all about?
The name itself, Social Native, has some depth to it. In the early print...
Alex Payne, Room Unlocked's co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy.
Could you tell us a little bit about what the company does?
Well, several of our clients have described us as a cross between...
Since the beginning of commerce, organisations have needed and sought out information about their competitors. Decades before any kind of digital marketing, competitors were buying and deconstructing one another’s products, collecting and analysing their print and broadcast advertising,...
