Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution.
Facebook and Instagram users can expect to see major changes following the latest - potentially controversial - change of hiding likes.
As we progress through 2020, retailers need to make sure their customers can seamlessly switch between online and offline channels by tying online marketing to offline actions such as in-store visits and sales.
Social Media Marketing
Will Eagle, Read This If You Want To Be YouTube Famous author: On authenticity, attitude and audience
Will Eagle, formerly brand strategist at Google, put his new book together based on a survey which found three quarters of young people interviewed wanted to become YouTubers. Yet long gone are the days when switching on your webcam and spouting forth in a dingy bedroom would suffice.