The images and videos being shared are the focus on Instagram - but that doesn't mean you can ignore the text altogether.
The opportunities through location and proximity-based mobile advertising are well recognised now - but is all what it seems?
Influencer marketing has been underfunded and misunderstood. Yet as Brian Solis explains, the rise of the Influence 2.0 concept will make IM much more strategic going forward - and that's good news all round for marketing.
Despite being on the miniature side, new research from Teads has put six-second adverts through their paces and assessed the most effective ways to make an emotional connection with an audience in such a short space of time.