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Brightcove launches ad monetisation service

A stack of coins.

Streaming technology company Brightcove has launched Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise their content.

To supplement the service, the company also created a new global advertising operations team to support media...

74% of marketers embrace simplification and sustainability

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry.

In partnership with the University of Southampton Business School, a world top 100 university...

75% of businesses to up data related technology spend in 2023 

Someone taking a dollar out of a wallet.

Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a survey conducted by Lytics, a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%. 

The Lytics 2023 Digital Ad Spending Report of 100 go-to-market...

81% of marketing teams would host more events with the right tools

A collection of tools.

Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical challenges facing event practitioners in 2023, according to the 3rd annual Events Outlook Report from Splash, an event marketing technology company that serves enterprise companies and their...

Creative skills top the list for big brand marketers

A team planning with post-it notes.

Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found.

The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found...

47% of UK businesses are embarrassed by their website

Website design sketches.

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology.

This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and...

21% of consumers never want to hear from retailers

A gnome holding a sign that says 'go away'

Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so.

This is according to new data released by Emarsys, an SAP company. The company's research, which surveyed both consumers and retailers across the UK, highlights the...

40% of marketers expect increase in brand safety concerns

A hard hat on the ground.

Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook.

The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the...