Integrating AI to instil customer loyalty: From business use cases to bottom line
Lacking an understanding of the technology required to create more personalisation strategies is a common roadblock for brands. So what can be done about it?
Why brands need to drill into data to cure customer loyalty decay
How Starbucks is looking to dark social for greater engagement – and how you can do the same
Is Facebook’s privacy pivot all about business messaging?
What CMOs need to address today to protect their digital marketing efforts
The seven deadly vids: Video content to amplify and generate leads on social media
To Google, or not to Google: Why collaboration is vital for the future digital ecosystem
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Why brands need to drill into data to cure customer loyalty decay
How Starbucks is looking to dark social for greater engagement – and how you can do the same
Is Facebook’s privacy pivot all about business messaging?
What CMOs need to address today to protect their digital marketing efforts
The seven deadly vids: Video content to amplify and generate leads on social media
To Google, or not to Google: Why collaboration is vital for the future digital ecosystem
Featured
Integrating AI to instil customer loyalty: From business use cases to bottom line
Lacking an understanding of the technology required to create more personalisation strategies is a common roadblock for brands. So what can be done about it?
Campaigns
Is tone of voice being diluted in digital communications today?
Personalised Marketing
Why brands need to drill into data to cure customer loyalty decay
Featured
How Starbucks is looking to dark social for greater engagement – and how you can do the same
Dark social doesn't have to be seen as a threat. With the right strategy, brands can bring illumination to this area, as well as find some potential pathways to navigate through it.
Social Media Marketing
Is Facebook’s privacy pivot all about business messaging?
Automation
When it comes to AI for marketers – less haste means more speed
Featured
What CMOs need to address today to protect their digital marketing efforts
Despite two in three CMOs planning to increase digital advertising spend this year, 40% admit to having insufficient control over their business' digital investments or programmes. So what can be done about it?
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