Meltwater has published a report revealing that the importance of social media is increasing among organisations as a result of the global economic uncertainty.
With brand awareness as a priority, more than half of the survey respondents (52%) stated that economic uncertainty has...
A quarter of respondents believe their company websites are costing them business.
This is according to a cross-sector survey conducted by Danebury Research and sponsored by Umbraco.
More than half of the survey participants said they need to extend website...
data.ai (formerly App Annie), a mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9%...
Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so.
This is according to new data released by Emarsys, an SAP company. The company's research, which surveyed both consumers and retailers across the UK, highlights the...
Most UK media agency professionals (57%) are confident brands can drive growth with the right strategy. This boils down to one key recommendation: investment in emerging media. 88% agree their clients should be exploring new digital channels in 2023.
This was one of the conclusions...
Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite.
Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the...
Emplifi, a unified customer experience platform, today released a commissioned study conducted by Forrester Consulting on behalf of Emplifi, uncovering insights from 154 North American CMOs, marketing VPs, and directors responsible for CX, marketing strategy, paid media, or social media...
Email is still the top marketing channel when it comes to new business prospecting – as revealed by Sopro’s new whitepaper The State of Prospecting 2023.
The annual whitepaper, now in its second year, revealed that 59% of marketers believe that email is over twice...
Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook.
The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the...
Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment.
Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have...
New data from unified customer platform Klaviyo has revealed that UK SMBs will be focusing on acquisition, despite cuts to budgets.
67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiring being up to five times more expensive than...
HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the...
Gartner has offered its yearly prognostications to marketers as 2023 approaches – and it is set to be a battlefield where misinformation through social media and AI will be the primary enemies.
The analyst firm has identified five trends in all, many of which have long deadlines...
Dave Flanagan, chief product officer at Sitecore, explains how the metaverse will change the way we are going to interact with the brands we know and love.
Fashion and retail brands are already taking impressive steps into the metaverse and creating genuinely exciting experiences for...
Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.
Kimpton polled more than 4,000...
British food and grocery brands are on notice - ignore the push to be more sustainable at your own peril.
According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to...
Owners at Northumberland Zoo believe an innovative technology platform they have introduced will be a gamechanger for the sector – growing income while also educating.
The family-run zoo, sat in 17 acres, near Felton, Morpeth, has partnered with County Durham-based n-gage.io,...
Almost a quarter (23%) of Gen Zs avoid technology like Google Home, Alexa and other Bluetooth devices because of privacy concerns and only 35% want to see it in their homes.
This is according to a survey of 2,500 Gen Zs conducted by The Property Marketing Strategists. However, Gen Zs...
One in four (25%) Brits intentionally give false data about themselves to brands, posing a serious risk to marketers planning to collect data amidst the Black Friday sales.
That is according to a survey of 2,000 UK consumers commissioned by enterprise customer data platform,...
Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at.
Bringing AI up in conversation can stir up a lot of different opinions. Hollywood has prompted an entire generation to fear AI...
Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy.
Social commerce’s domination has been a long time coming with 44% of the world’s population already using social...
Yext, the self-proclaimed 'answers company', has partnered with Post Office, the UK’s largest retail network.
Yext will support Post Office by providing its customers with consistent and accurate information across all of its digital touchpoints. With over 11,500 branches, Post...
74% of UK shoppers said they are likely to shop online on or around Black Friday this year, a rise from 63% in 2021, according to a survey from commerce media company Criteo.
While speculation about the sheer scale of this year’s Black Friday compared to previous years remains, it...
ClickUp, a productivity platform that brings work together in one place, and HubSpot, a customer relationship management (CRM) platform for scaling companies, have teamed up to help customers create more efficient workflows and better collaborate across teams.
By bringing together...
Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process.
This is according to a global survey of nearly 3,000 customers commissioned by cloud communications...
80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV.
In addition, of the more than 250 senior brand and agency respondents...
74% of CMOs have either seen, or are facing, cuts to their marketing budgets.
This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the UK to discover whether marketing needs to take a leaner approach as we head into...
With more than 70 years’ experience and a network of more than 9,500 highly qualified hearing specialists, Amplifon is a leading hearing care provider.
The problem:
Having previously used Partially Addressed Mail to some success, Amplifon was keen to develop a more...
As post-pandemic consumer expectations continue to skyrocket, so too does their need for digital shopping speed.
Nearly one-half of U.S. online shoppers now say it’s more important for them to be able to buy something quickly than it is to have a large selection of items to choose...
Salesforce has released the eighth edition of the State of Marketing report. Drawing from a survey of 6,000 marketers across 35 countries and an analysis of trillions of outbound marketing messages sent using the Salesforce platform, the report explores how marketers...
