Brand accounts can't win at times. If they're too corporate, they get called out. If they're too chummy, they get called out on it too. So what is the answer? For Sage, it is employee advocacy.
The speed of evolution in marketing has meant that brands have had to take a great deal more control over their process. But this doesn't necessarily mean that the agency model is now redundant.
The influencer marketing ecosystem is one where a fine line needs to be trodden – as Philip Morris has found out to its cost.
Without even thinking, argues Brian Solis, we're scrolling with no greater purpose than just because it's what our bodies and minds have come to expect. His new book, Lifescale, aims to empower readers to break free from the eternal distractions.
