A how to guide: How to find actionable business insights in social media data

Social listening, specifically listening with the intent to understand and make smarter decisions with better data, is the backbone to any successful social program for any organisation, brand, or business.

To take the first step towards building successful social programs, brands have to start listening to the data. This whitepaper from Synthesio provides a how-to guide to move past the ‘so what?’ moment to uncover and streamline valuable social data.

By Synthesio, 04 November 2016, 0 comments Categories: Data-driven marketing, Social Media Marketing

Automation and the HR conundrum: Improving processes and efficiency

A recent report from KPMG argues that 30% of organisations are looking to replace their legacy HR systems in the coming year, while 40% aim to move their operations to the cloud.

HR increasingly requires a nimble technological touch – but are you prepared for the change? This resource from Nintex outlines the key reasons why HR processes need to be improved, what needs to be done now, and how you can achieve ROI from automation technologies and investments.

By Nintex, 05 September 2016, 0 comments Categories: Automation

Lead intelligence: A better model for lead generation

We hear it so often that the phrase has become a punchline for a lot of marketers. But it’s no joke; marketing is under more pressure than ever to send actionable leads to sales.

Unfortunately, what happens more often than not is for more leads to appear. But more leads alone aren’t getting results. This whitepaper from on24 looks at ‘lead intelligence’, and gives best practice advice on how you can be more successful in your lead gen operations.

By on24, 15 July 2016, 0 comments Categories: CRM, Data-driven marketing, Paid Search

A step by step guide to creating the perfect lead nurture campaign

In essence, a nurture campaign is a series of emails meant to familiarize new contacts with a brand, or to provide helpful information. It is easy to do – but requires thought and planning to perfect.

This whitepaper download from iContact takes a step by step look at creating an ideal nurture campaign and how to improve your email marketing game.

By iContact, 25 May 2016, 0 comments Categories: Campaigns, Customer Experience

What you need to look for in mobile marketing automation

The cost in building a mobile app, and the cost in building up an installed user base, is not insignificant. But what happens after that? All too often, the answer is that those users stop using the app.

It's ultimately why so many mobile businesses fail: a lot of investment, and no return. Mobile marketing automation is a response to that challlenge - a set of techniques and tactics that engage mobile users, deliver value and content to them, and optimise their experience through personalisation in order to keep them engaged, retained and, best of all, profitable.

This whitepaper from Swrve examines those techniques and sets out a path to make sure you can do mobile marketing automation with confidence.

(c)iStock.com/stevanovicigor

By Swrve, 23 September 2015, 0 comments Categories: Mobile Marketing, Personalised Marketing

The top 7 B2B marketing trends to prioritise

B2B marketing is undergoing seismic transformation. With a focus on attracting and engaging a better target audience, tactics, tools and strategies are evolving that underscore the need for better data, better customer experience, and better marketing attribution. The line between B2B and B2C has blurred; campaigns must be humanised to target people, not organisations. Several trends have emerged that centre around these three core needs - and this free download from Jebbit sheds light on the key B2B marketing trends you need to prioritise.

By Jebbit, 22 July 2015, 0 comments Categories: Mobile Marketing

A step by step guide to get your eCommerce-ready site up and running

With a 16% increase in sales expected in 2015 compared to 2014, the UK is at the centre of an online boom. Customer behaviour is driving this change as using online channels has become a natural part of the consumer buying experience.

So what do you need to do to make sure your business doesn’t miss out on the online revolution? It’s not as complicated as you think, as this free download from Worldpay assesses.

By Worldpay, 20 July 2015, 0 comments Categories: E-Commerce

Calculating ROI on mobile marketing spend

If you're a consumer-facing business of any size, you've probably got a mobile app. You may examine how well it functions, and how many new or existing customers download it every day - but if that's as far as your interest goes, your mobile app strategy - or rather, your lack of one - is almost certainly killing your business.

This short document takes a look at those numbers and suggests some ways to quantify and change them for actionable return on investment.

By Swrve, 01 July 2015, 0 comments Categories: Mobile Marketing

The small business payment security survival guide

For small businesses, getting online is a great way to increase revenue. It can open up your business to new markets, drive profits and diversify your customer base.

But there’s no escaping the fact that small e-retailers are most at risk of suffering a data breach – and that breaches are increasing.

Fail to secure your systems and it could be a costly mistake. This free download from Worldpay gives business owners and employees vital steps in keeping their systems safe.

By Worldpay, 20 May 2015, 0 comments Categories: Commerce, E-Commerce, M-Commerce, S-Commerce

Turning insight into action: The journey to social media intelligence

Social media generates an enormous amount of data, relentlessly and in real time. Behind these staggering numbers is an ongoing and very public conversation about your enterprise and its competitors. The key challenge for enterprises is not just to capture social media data, but to transform it into actionable insights. This whitepaper will define the three stages of the enterprise journey to social media intelligence.

By Hootsuite, 11 June 2014, 0 comments Categories: Social Media Marketing