Mobile Rich Media Grows Up, Scales Up
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Mobile advertising is no longer a world of thin, quarter-inch static banners. The emergence of rich-media mobile advertising is enabling marketers to communicate and engage consumers in more creative, more effective ways. Discover how brands are leveraging the unique capabilities of the mobile channel, utilising a different types of relevant, rich media content and employing the wide range of engagement techniques that they enable. This whitepaper examines the rise of rich media in mobile, and explains how to implement and measure your campaigns.