5 reasons why your mobile marketing strategy stinks
Beyond last touch: Understanding campaign effectiveness
Why display ad clickers are not your customers
How to turn abandoned carts into sales
Communicate, Connect & Curate: 3 Ways you can Encourage Mobile App Re-Engagement with SMS
Mobile App Marketing: The Essentials for Every Stage
Tapping the Potential of Facebook Fan Pages
How social media marketing will deliver a positive ROI for your brand
Mobile Rich Media Grows Up, Scales Up
The Global Social MEDIA Challenge
The Global Social Media Challenge tackles some of the issues social marketers faceday-in, day-out. How do you meet the needs of an audience that speaks multiple languages? How do you appear responsive to customers in different timezones? How do you organize your social media efforts when it seems every market has different needs and priorities?
How can charities get the most from social networks
On-line social networks are all about communities. Self organised communities, organically formed by people who share an interest. Charities are all about communities of people who share an interest. There is a clue here. If you are a large international charity or on a one man crusade, the recommendations in this article will be have value. But this article is not about all the usual hype surrounding social media, it is based on facts.
Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations are ongoing and evolving and require both sides to participate. From Business Strategy Innovation.
Kick-starting Your SEO Program
A check-list of dos and don'ts for anyone embarking on their website SEO strategy, from Washington-based web-desgign guru Blake Newman.
Social Media for B2B Marketing
B2Bento’s whitepaper on Social Media for B2B Marketing. It distills some of the latest thinking and best practices, and offers suggestions to get started with social media – with particular emphasis on B2B marketing. Find out why social media is gaining influence in B2B marketing, and how you can make it more effective and worth the investment put into it.