The cost in building a mobile app, and the cost in building up an installed user base, is not insignificant. But what happens after that? All too often, the answer is that those users stop using the app.
It's ultimately why so many mobile businesses fail: a lot of investment, and no return. Mobile marketing automation is a response to that challlenge - a set of techniques and tactics that engage mobile users, deliver value and content to them, and optimise their experience through personalisation in order to keep them engaged, retained and, best of all, profitable.
This whitepaper from Swrve examines those techniques and sets out a path to make sure you can do mobile marketing automation with confidence.