What you need to look for in mobile marketing automation

The cost in building a mobile app, and the cost in building up an installed user base, is not insignificant. But what happens after that? All too often, the answer is that those users stop using the app.

It's ultimately why so many mobile businesses fail: a lot of investment, and no return. Mobile marketing automation is a response to that challlenge - a set of techniques and tactics that engage mobile users, deliver value and content to them, and optimise their experience through personalisation in order to keep them engaged, retained and, best of all, profitable.

This whitepaper from Swrve examines those techniques and sets out a path to make sure you can do mobile marketing automation with confidence.

By Swrve, 23 September 2015, 0 comments Categories: Mobile Marketing, Personalised Marketing

The top 7 B2B marketing trends to prioritise

B2B marketing is undergoing seismic transformation. With a focus on attracting and engaging a better target audience, tactics, tools and strategies are evolving that underscore the need for better data, better customer experience, and better marketing attribution. The line between B2B and B2C has blurred; campaigns must be humanised to target people, not organisations. Several trends have emerged that centre around these three core needs - and this free download from Jebbit sheds light on the key B2B marketing trends you need to prioritise.

By Jebbit, 22 July 2015, 0 comments Categories: Mobile Marketing

A step by step guide to get your eCommerce-ready site up and running

With a 16% increase in sales expected in 2015 compared to 2014, the UK is at the centre of an online boom. Customer behaviour is driving this change as using online channels has become a natural part of the consumer buying experience.

So what do you need to do to make sure your business doesn’t miss out on the online revolution? It’s not as complicated as you think, as this free download from Worldpay assesses.

By Worldpay, 20 July 2015, 0 comments Categories: E-Commerce

Calculating ROI on mobile marketing spend

If you're a consumer-facing business of any size, you've probably got a mobile app. You may examine how well it functions, and how many new or existing customers download it every day - but if that's as far as your interest goes, your mobile app strategy - or rather, your lack of one - is almost certainly killing your business.

This short document takes a look at those numbers and suggests some ways to quantify and change them for actionable return on investment.

By Swrve, 01 July 2015, 0 comments Categories: Mobile Marketing

The small business payment security survival guide

For small businesses, getting online is a great way to increase revenue. It can open up your business to new markets, drive profits and diversify your customer base.

But there’s no escaping the fact that small e-retailers are most at risk of suffering a data breach – and that breaches are increasing.

Fail to secure your systems and it could be a costly mistake. This free download from Worldpay gives business owners and employees vital steps in keeping their systems safe.

By Worldpay, 20 May 2015, 0 comments Categories: Commerce, E-Commerce, M-Commerce, S-Commerce

Listen, Publish, Analyze: The Intelligent Guide to Social Media Management Platforms


  • The new intelligent social media workflow to create better content
  • The new social media platform landscape - and how to leverage it
  • How you can use Listening, Publishing & Analysis platforms together to uncover greater intelligence


  • Marketing VPs & CMOs
  • Brand Managers
  • Agency VPs
  • Senior Marketers

Download this eBook to master the new intelligent social workflow and start leveraging the benefits today. Social media has evolved, your social team needs to use the right strategy and tools to evolve with it.

By unmetric, 17 March 2015, 0 comments Categories: Social Media Marketing

Get your Incite Summit: East 2014 e-Book - the most noteworthy insights from the event. Directly to your inbox

Drop your details to the right and we’ll send you our Incite Summit: East 2014 e-Book. 

Included are contributions from big-brand CMOs, SVPs, and VPs  on how to: 

  • Use data to create simple, smart, and connected customer experiences
  • Encourage interdepartmental collaboration and internal brand evangelism 
  • Tell stories with your content to connect with consumers
  • Talk to your customer where and when they’re listening 

Use the e-Book as a reference as you tackle your biggest challenges and priorities for the coming year. 

Get your copy now >>

By Incite Marketing and Communications, 06 February 2015, 0 comments Categories: Best Practice, Big Data, Customer Experience, Personalised Marketing

Kurt Marko; Creating the Omnichannel Customer Experience

The nexus of mobile, social, cloud and big data is radically reshaping customer experience. This article by Kurt Marko, editor-at-large for Information Week and Network Computing, explores how Big Data, Predictive Analytics and Real-time Decisioning improve customer experience for multi-platform, mobile and social consumers.

Read this article and learn:

  • The trends and opportunities for omnichannel CX
  • Implications for business executives
  • How real-time predictive analytics transforms the multi-platform, mobile, social customer experience

By [24]7 Customer, Inc, 10 November 2014, 0 comments Categories: Attribution

Opus Research Report; Using Big Data to Improve Multichannel Customer Care

This report explains how companies that apply Big Data and Predictive Analytics can:

  • Orchestrate better business outcomes
  • Support omnichannel conversations
  • Better assess risks and detect new business opportunities

The Opus report grades the predictive analytics offerings of nine leading vendors based upon their ability to apply predictive analytic models of ongoing conversations across multiple channels, the ability to adapt using machine learning, and having well-engineered action-oriented outcomes.

By [24]7 Customer, Inc, 10 November 2014, 0 comments Categories: Data-driven marketing

Turning insight into action: The journey to social media intelligence

Social media generates an enormous amount of data, relentlessly and in real time. Behind these staggering numbers is an ongoing and very public conversation about your enterprise and its competitors. The key challenge for enterprises is not just to capture social media data, but to transform it into actionable insights. This whitepaper will define the three stages of the enterprise journey to social media intelligence.

By Hootsuite, 11 June 2014, 0 comments Categories: Social Media Marketing

5 reasons why your mobile marketing strategy stinks

As we approach the end of 2013, the message is clear: if your marketing strategy is not on mobile, you might as well not bother at all. Yet some companies remain reticent. According to Text Marketer, around two in three companies are “stubbornly in denial of the meteoric rise of the mobile phone”. But why are they not taking advantage of mobile marketing opportunities? This whitepaper outlines five reasons brands don’t want to dip their toes in the water.

By Text Marketer, 04 December 2013, 0 comments

Beyond last touch: Understanding campaign effectiveness

Digital advertising has introduced both new challenges and opportunities with regard to attribution. Every touchpoint along the purchase path is now highly measurable, allowing marketers to allocate resources more effectively, identify the digital media that introduce prospects to the brand versus those that close sales, and scale their best performing campaigns. This whitepaper from Quantcast and the Digital Marketing Depot examines the concept and best practice of attribution, and how it can be used effectively in digital display advertising.

By Quantcast, 01 October 2013, 0 comments Categories: Advertising

Why display ad clickers are not your customers

Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.

By Quantcast, 19 August 2013, 0 comments Categories: Advertising

How to turn abandoned carts into sales

To help tackle the persistent problem of cart abandonment, digital marketers cloud.IQ and Emocial have pooled their combined ecommerce and marketing expertise within the following White Paper. The research and advice presented proves that actually, abandoned shopping carts can be a unique opportunity for businesses to convert customers who dropped out of a sale. The key to achieving this as an online retailer is to recognise that cart abandonment might be a problem which is affecting your sales.

By cloud.IQ, 01 August 2013, 0 comments Categories: E-Commerce

Communicate, Connect & Curate: 3 Ways you can Encourage Mobile App Re-Engagement with SMS

Global demand for apps continues to rise and yet research shows that the vast majority of apps are only used occasionally – if at all. Success is therefore not just about driving downloads. Turning your app into a serious business requires you to engage with your audience and keep them coming back for more. This white paper draws on original research, exclusive interviews with mobile authorities and practitioners and provides you with a detailed blueprint to follow as you develop the right strategy to make your app a lasting success.

By tyntec, 21 February 2013, 0 comments

Mobile App Marketing: The Essentials for Every Stage

Sound mobile marketing strategy rests on giving applications a base of visibility leading up their rollout into the marketplace, efficiently managing public outreach and other ‘hyping’ efforts at the point of initial launch, and afterwards providing long term support services to ensure that the application stays at the forefront consumers’ minds via active engagement efforts. This document sets out some of the fundamental strategy to achieve this.

By Max Rabinovitch, 01 February 2013, 0 comments

How social media marketing will deliver a positive ROI for your brand

While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. Wildfire compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts.

By Wildfire, 15 August 2012, 0 comments Categories: Social Media Marketing

Mobile Rich Media Grows Up, Scales Up

Mobile advertising is no longer a world of thin, quarter-inch static banners. The emergence of rich-media mobile advertising is enabling marketers to communicate and engage consumers in more creative, more effective ways. Discover how brands are leveraging the unique capabilities of the mobile channel, utilising a different types of relevant, rich media content and employing the wide range of engagement techniques that they enable. This whitepaper examines the rise of rich media in mobile, and explains how to implement and measure your campaigns.

By Adfonic, 27 April 2012, 0 comments Categories: Advertising, Data-driven marketing

The Global Social MEDIA Challenge

The Global Social Media Challenge tackles some of the issues social marketers faceday-in, day-out. How do you meet the needs of an audience that speaks multiple languages? How do you appear responsive to customers in different timezones? How do you organize your social media efforts when it seems every market has different needs and priorities?

By Lewis PR, 04 October 2011, 0 comments Categories: Branding, Commerce, Social Media Marketing

How can charities get the most from social networks

On-line social networks are all about communities. Self organised communities, organically formed by people who share an interest. Charities are all about communities of people who share an interest. There is a clue here. If you are a large international charity or on a one man crusade, the recommendations in this article will be have value. But this article is not about all the usual hype surrounding social media, it is based on facts.

By Paul Fennemore, 25 August 2011, 0 comments Categories: Social Media Marketing