Adpoints CEO Martin Pugh: Trying to solve brand ad avoidance
Martin Pugh is CEO of ad tech startup Adpoints, which has been trading since late 2012 but looks to have big plans for 2014. Pugh joined the company in December last year having previously held senior posts at Pizza Hut UK and Virgin Active UK among others. Through a publisher partnership with Nectar – also a major shareholder within the business – Adpoints offers a carrot to consumers, offering discount shopping points for those who watch adverts all the way through.
Why we shouldn’t be surprised Honda makes the most viral car ads
Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures. Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?
Rachel’s Organic gets mobile responsive site design
Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth. The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.
CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept
The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced. Eric Baptiste is the newly elected chairperson of the board of directors at CISAC (International Confederation of Societies of Authors and Composers.) Having served on the board for four years and previously been chief executive, he’s aware of the concerns that creative artists have.
AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands
The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R). The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.
Santander awarded LatAm ‘record breaking brand’ gong for football campaign
Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign. The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition.
Microsoft pens deal with Entertainment One UK for film promotion
Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.
Less than half of SMEs are investing to improve their web presence
Research released today by Browser media has revealed that while the majority of smaller businesses acknowledge their website is critical to their business, less than half have any budget to improve their online presence.
"You've got to be liked, so don't be a d*ck": Thoughts on brand advocacy #SMWF
For brands today, a key element of their strategy is to build a customer base that aren't just fans of the product, but are brand advocates. It requires more engagement, and maybe thinking outside the box - but as brand advocacy becomes more prominent, those who aren't up to speed are falling behind quickly.
Why Facebook's still left a gap for organic reach #SMWF
Dom Burch, head of social at Asda, told delegates at Social Media World Forum earlier today that while Facebook has made it "hard" for organic reach, there's still a gap in the market if you get the content right.