Scott Roth, Return Path CMO: What I learned from my mentor at ExactTarget
Picture credit: Return Path
Earlier this week, email marketing intelligence provider Return Path announced the appointment of Scott Roth as its new chief marketing officer. As reported, it was a particularly interesting move: Roth had been at ExactTarget, which was hoovered up by Salesforce, and was also partnered with Return Path for several years.
Roth’s new job spec includes everything from brand...