HCL Technologies CMO Matt Preschern: On content marketing and keeping the C-suite sweet
Seth Godin, in his acclaimed 2003 book Purple Cow, succinctly described the biggest issue marketing departments around the world face. If an audience doesn’t have the money to buy what you’re selling, you have no market. If an audience has no time to appreciate your pitch, you’re invisible. And if they do have time but decide they don’t want it, you’re in even more trouble.
The book may be approaching its teenage years, but the situation today is more...