Measuring and evaluating your social media effort
If you're treating social media as a single function and if you've created a single 'social media' function in your organisation, then you're almost certainly doing it wrong. Gary Angel, President of Semphonic, explains that the true value of lies in the proper measurement and analysis of social media.
Topology: The critical forgotten factor in digital analytics
Gary Angel explains that the topographic nature of websites prevents basic statistical techniques from working well in the digital realm. He identifies methods for solving the unique problems that digital data and website structure present, and highlights techniques which provide a completely new set of opportunities for effectively measuring, analysing and optimising digital properties to drive better online performance.
Analytics: How to untangle the data deluge
When did web analytics officially die? Perhaps earlier this year, when the Web Analytics Assocation renamed itself to the Digital Analytics Association.
E-commerce: The move beyond page-based to product-based analytics
Perhaps the most striking development in the growing sophistication of e-commerce sites has been the dramatic increase in product aisle and search pages.
Visitor segmentation: A data model for the digital world
The most sophisticated of today's enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey.
What is the future for big data analytics?
Digital measurement at the enterprise level has been driven by two major trends - the use of tags to collect user behaviour and the reliance of SaaS vendors to provide aggregated reporting on digital marketing - both of these trends are at crisis point in 2012.
Pinterest's monetisation challenges and advantages
Pinterest faces the monetisation challenges that other social platforms encounter. Unlike Facebook’s robust set of traditional demographic and interest information, Pinterest has a collection of artefacts that may have different levels of identification.
Everything You Know About Digital Measurement is Wrong
Measuring the true impact of your digital marketing campaigns can be a complex task, but are the current standard metrics the best way to measure success? Gary Angel, President of Semphonic shows how the failings in digital measurement have come to be, and how to bypass them to make your own measurement better.
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