What is the real business value of Pinterest?

Pinterest: What is it?

Pinterest is picking up speed like a locomotive. Most insiders have already signed up. Probably because they are afraid to miss the next big thing. Those who have not are probably afraid to ask the "what is Pinterest?" question aloud. 

Pinterest is ultimately a virtual pin board where consumers can grab images from their web surfing activity and ‘pin’ them up on categorical boards that allow them to share and revisit the information as necessary. It is a channel that is visual in...

By Kara Trivunovic, 15 June 2012, 2 comments. Categories: Email marketing, Social Media Marketing.

The power of integration - Making Email Marketing Work with Social Media Marketing

It's tempting to think of social media and email marketing as different channels that don't compliment each other and certainly don't have the potential to augment each other. Don't fall to the temptation. Email marketing and social media can work together, help to optimise each other, and drive additional revenue.

Making social media work with email marketing isn’t automatic and it’s not easy. It requires careful planning and content management. Yes—many email service providers offer what...

By Kara Trivunovic, 12 April 2012, 0 comments. Categories: Email marketing, Social Media Marketing.

The Five Cardinal Rules of Email Targeting

Relevance. It is what marketers are striving to achieve in their email marketing programmes today. But how that relevance is achieved is often answered by "it depends" which really gets us nowhere, fast. While it is true that targeting strategies for email are often driven by unique aspects of a brand's email programme, there are some hard and fast rules that will, at minimum, give you a place to start and something to think about.

Time is on your side

Look at the various points of contact and interaction...

By Kara Trivunovic, 07 March 2012, 0 comments. Categories: Email marketing.

How to win back your email subscribers

Reengagement programmes seem to have a number of definitions and suggestions on how to approach it are infinite. But no matter how you look at it, the fact is that it’s less expensive to maintain an existing customer than it is to acquire a new one. The prospect of reengagement, therefore, should appeal to any marketer.

Historically, the prevailing attitude among email marketers was that since sending email is so inexpensive, it's not worth the trouble to suppress inactive users. Not too long ago it was...

By Kara Trivunovic, 07 February 2012, 0 comments. Categories: Data-driven marketing, E-Commerce, Email marketing, Publishing.