What is the real business value of Pinterest?
Pinterest is a hot topic of conversation these days. In April, it became the third most popular social network, behind Facebook and Twitter. But what is it, and do we have room for another social network in our lives?
The power of integration - Making Email Marketing Work with Social Media Marketing
It's tempting to think of social media and email marketing as different channels that don't compliment each other and certainly don't have the potential to augment each other. Don't fall to the temptation. Email marketing and social media can work together, help to optimise each other, and drive additional revenue.
The Five Cardinal Rules of Email Targeting
Relevance. It is what marketers are striving to achieve in their email marketing programmes today. But how that relevance is achieved is often answered by "it depends" which really gets us nowhere, fast. While it is true that targeting strategies for email are often driven by unique aspects of a brand's email programme, there are some hard and fast rules that will, at minimum, give you a place to start and something to think about.
How to win back your email subscribers
Reengagement programmes seem to have a number of definitions and suggestions on how to approach it are infinite. But no matter how you look at it, the fact is that it’s less expensive to maintain an existing customer than it is to acquire a new one. The prospect of reengagement, therefore, should appeal to any marketer.
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