Is data killing off the art of the marketing prediction?

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Opinion At the start of the year, I was approached by several publications and ask to write articles sharing my predictions for the year ahead. I am sure you are familiar with the format; you will see the "top 5 x of y for 2017" appearing online well into mid-March. While it can be fun to make guesses at what might happen, I believe it is becoming a pointless exercise. The pace of change in modern society is increasing, being driven by ever faster technology innovation. If...

By Mike Bainbridge, 16 February 2017, 0 comments. Categories: Data-driven marketing, Data Science.