How to create a business case for SEO investment

(c)iStock/Martin Prescott

SEO has always been a difficult channel to understand in terms of ROI; performance is driven through multiple tactics and trying to attribute sales to strategy is almost impossible.

It has left marketers in a position where they know they need to invest but are unsure how to quantify investment and more importantly forecast growth.

Attribution is made even more difficult due to the fact Google moved to secure search in 2013, resulting in marketers losing valuable keyword...

By Tim Grice, 04 January 2017, 3 comments. Categories: Search Marketing.