It's time to stop thinking like a salesperson - and start thinking like a marketer
The sales cycle has completely changed over the past decade - and you may not have even realised.
What do I mean? Consider how you might buy a television. 10 years ago, if you wanted a new TV, most of us would walk into a Best Buy and ask the salesperson what the options were, and what were the pros and cons of each different make and model. Nowadays, if you were to make the same purchase, before you even go to the store you’ve read third-party reviews, examined specs online, found...