What can we learn from the younger generation's Christmas spending?
The winter holidays are known as a time for families. But what about young adults without children, or new families without established holiday traditions?
We’re talking about the marketer’s favourite target audience, 18-30 year olds. As one would expect, this demographic have their own take on the holidays.
We pulled up data that Exponential collected in December 2015 describing the activities and interests of 18-30 year olds during the Christmas break.
After viewing the...