Key retail tech trends marketers should watch out for in 2017
At the recent Future of Retail event, the one question all attendees were seeking to answer was what tech will we see in the coming months that will bolster the struggling high street.
We saw augmented reality hit the mainstream in 2016 and 2017 will be no different. Visual technologies, the likes of augmented and virtual reality, will have a big impact on retail next year as brands look to create immersive, theatrical experiences in-store.
We can already see this emerging as a theme in the...