What can marketers learn from Amazon Go?

(c)iStock/FangXiaNuo

A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop experience.

The key here is experience, which Amazon has previously done very well with their one-click checkouts and Amazon lockers. They seem to know their consumers’ every need, desire and are intent on placing themselves into every facets of a customer’s life. From books to music,...

By Guy Marson, 19 December 2016, 0 comments. Categories: E-Commerce.