It's not too late: How brands can still increase eCommerce sales this Christmas

(c)iStock/Geber86

With nine out of ten shoppers admitting they will spend the same or more compared to 2015, the 2016 festive season could prove more lucrative than ever for brands that are in tune with their customers. But as technology empowers consumers to shop in more ways than ever before, understanding the evolving purchase journey is crucial.

UK data from the HookLogic Exchange, the world’s largest pool of online shoppers (190 million) and online browsers (91 billion) has revealed a new wave of...

By Ben Cooper, 19 December 2016, 0 comments. Categories: E-Commerce.