The data opportunity for retailers this Christmas
With Christmas just weeks away, December will be one of the busiest and most high pressure time of year for most retailers.
Obvious? Yes. But today’s customer expectations are rising and so are the stakes for brands to deliver a consistently positive customer experience, even during peak times.
The retailers that succeed will inspire customer loyalty and confidence, establishing relationships that will continue long after the tree has been put away.
Take Christmas grocery shopping as an example. We...