Black Friday: Blot on the retail calendar, or awash with opportunities?

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Two years ago, the media dined out on stories of in-store fights over cheap televisions. As a result, last year we saw more web-based campaigns – an attempt to avoid in-store pressure and panic. But that brought strains of its own, as retailers’ websites buckled under the weight of demand.

We've also seen Amazon launch Black Friday offers early and other retailers following suit by extending offerings to week-long periods to get around the mayhem.

Despite retailers' best...

By Jonathan Rhodes, 24 November 2016, 0 comments. Categories: E-Commerce.