What Google's mobile indexing announcement means for marketers

(c)iStock/Erik Khalitov

An announcement at the most recent PubCon by Google search analyst Gary Illyes set the cat among the digital pigeons.

The news that the search giant is shifting its approach to results accessed through mobile, has created the concern of ‘second class surfing’.

From a SEO perspective, when introduced, this will most definitely create disruption.

Initially, when Google announced they were working on a separate mobile index, many thought that we would end up with two mutually...

By Jonathan Moore, 08 November 2016, 0 comments. Categories: Mobile Marketing, Search Marketing.