What app engagement means to advertisers

We are in the midst of a digital revolution. As consumers, we are more connected than ever before thanks to the proliferation of digital devices and the explosion of online services. For brands this presents a huge opportunity.

Being able to reach a target audience across multiple devices means that you can engage with them wherever they are, resulting in the holy grail for any business; increased loyalty.

So what does this mean for the digital consumer? We wake up, pick up our smartphones, check the weather....

By Michael Read, 14 December 2016, 0 comments. Categories: Mobile Marketing.

How a new measurement approach can help identify the best customers

When 81% of people have smartphones, and one third are mobile-only, it’s safe to say that the audience for content on the move and apps has grown. The data tells us that 86% of smartphone owners are regular users: accessing mobile apps every day.

This behaviour heightens the importance for content providers, app publishers, and advertisers to more closely monitor consumer mobile usage patterns every day.

Many companies are finding that traditional audience measurement services are grossly lacking for...

By Michael Read, 16 November 2016, 0 comments. Categories: Customer Experience, Data Science.