Bridging the gap between static and dynamic

Video has been capturing the hearts and minds of ambitious marketers for some time now, and with good reason — the statistics surrounding its levels of growth and engagement are astounding.

A third of all online activity is spent watching video. 80% of consumers recall a video ad they saw in the last 30...

By Jose DeCabo, 05 January 2017, 0 comments. Categories: Advertising.

Visual marketing: What should we be focusing on in the age of digital empowerment?

On Facebook, Instagram, Pinterest, WhatsApp and Snapchat alone, more than 22,000 images are uploaded per second by consumers the world over.

But few brands are making the most of the visuals relevant to their products, even though this benefits everything from brand trust to engagement and revenue.

The age of digital empowerment has brought about huge changes in consumer behaviour and consumer-generated photos are just one element of this.

But we know marketers can succeed and thrive if they adapt to these...

By Jose DeCabo, 01 November 2016, 0 comments. Categories: Best Practice.